Senior Product Marketing Manager, Financial Services Industry at ServiceNow

| Chicago
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This position reports to: Sr. Director, Industry Marketing

Description:

Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. At ServiceNow, we put people at the heart of everything we do. We’re dedicated to bringing a smarter way to workflow to people everywhere.

People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow. 

Role:

We are seeking a seasoned Financial Services Industry Senior Marketing Manager  who is craving to be part of a great company in a fast-growing industry. This is an individual with executive presence who will drive our marketing strategy and represent ServiceNow in the Financial Services sector.

Digital transformations and cloud delivery systems are top of the buying list for enterprises, and ServiceNow is a strategic partner to help enterprises accelerate their journey. This person will be responsible for defining the marketing strategy and driving key elements of vision, messaging, and execution of go-to-market. The ideal candidate has a strong grasp of the financial services industry and has demonstrated success in developing an end to end marketing strategy and plan to create awareness and market momentum. Hands on experience in creating compelling value propositions, messaging, content, go-to-market strategies for our customers in this market segment.

The successful candidate is a self-starter who can work with our Product Management and Financial Services GTM Teams to develop differentiated positioning and messaging for solution. The ideal candidate has previously advanced the maturity and growth of customers (usage and share of wallet) throughout a technology lifecycle with a proven technology vendor  in financial services.

What you get to do in this role:

  • Create and drive our marketing strategy, our positioning and messaging in Financial Services, increasing our impact and long-term growth.
  • Own financial services marketing and build engaging and compelling assets that can help scale our presence externally and internally.
  • Collaborate with Product Management, Field GTM, Sales and across Marketing to deliver differentiated and engaging marketing content and influence appropriate inclusion across campaigns.
  • Support content needs for conferences, product launches, industry initiatives etc.
  • Participate in social marketing and blogging activities to drive awareness.
  • Own ServiceNow Financial Services website to support the priorities of the business and changing market requirements.
  • Drive internal alignment with extended product marketing teams and industry marketing.

Requirements:

Basic

  • Bachelor’s degree or equivalent experience
  • 10+ years of industry marketing or marketing experience
  • 4-5 years experience in and knowledge of the Financial Services industry
  • Expert knowledge of the Financial Services buyer and experience with SaaS technologies essential
  • Strong experience designing, developing and implementing insight-driven, content-led marketing campaigns working with the business and marketing leadership
  • Strong content curation/development experience with a track record of customizing/targeted messaging central content for specific industry audiences/client priorities
  • Very strong written communication skills

Preferred

  • Storytelling, Campaign planning, Content customization, Project management
  • Strong experience in digital content and campaigns
  • Must be comfortable with social media and community participation
  • Excellent people skills to interact with staff, colleagues and cross-functional teams, and third parties
  • Must be a high-impact individual, dynamic speaker, and leader

Travel:

  • Up to 20% annually (post COVID-19)

 

 

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Maria DBDatabases
    • MySQLDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • PiwikAnalytics
    • Adobe AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ServiceNowManagement

Location

Before COVID, we were in a new building on Lake and Racine in the West Loop. Right now we're physically distanced but trying to stay social connected!

An Insider's view of ServiceNow

What’s the vibe like in the office?

When I walk into a room, I don't feel different than any of my colleagues there. I’m free to express my opinions. Whatever I bring to the table, I'm free put it out there.

Ashita

Senior Application Developer

What projects are you most excited about?

I wanted to work at a growing company. We're focused, customer-centric, and you can't beat the platform.

Olum

Project Manager

How has your career grown since starting at the company?

When a VP told me that an opportunity had opened up on the customer support engineering team, I decided to leave the beaches of San Diego, California behind. I had expressed to my manager that I want to be a CIO or an executive and this opportunity brought me leadership training as well as international business experience.

Marie

Senior Director, Technical Support Management

What is your vision for the company?

Amazing products that create great employee and customer experiences and make work, work better, is our passion.

CJ

Chief Product Officer

What’s the vibe like in the office?

This is an idea space. It’s a place where we’re all operating on the same wavelength. We’re all interested in what we’re working on. And you hear it in people’s voices. You see it in people’s work. Everybody wants to be here. Everybody wants to work on these problems.

Juan

Software Developer

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Culture
Volunteer in local community
Full-time employees get 20 hours per year to volunteer with the non-profit of their choice.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Starting in 2019
Company Equity
Employee Stock Purchase Plan
Purchase company stock at a 15% discount semi-annually
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Starting in 2019 - 20 weeks for birthing parent, 12 weeks for non-birthing parent
Flexible Work Schedule
Remote Work Program
Work remotely on occasion as needed.
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Starting in 2019 - 20 hours a year starting in 2019
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
With an in house craft beer geek procuring
Casual Dress
Commuter Benefits
Pre-tax contribution plan for commuter expenses - transit and parking
Company Outings
Site social activities periodically
Free Daily Meals
Free breakfast offered daily
Game Room
Shuffle board, pool table, table games and more!
Stocked Kitchen
Some Meals Provided
Happy Hours
Every Thursday!
Parking
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
LinkedIn Learning access, numerous internal training programs, conference attendance options
Tuition Reimbursement
Up to $5,250 reimbursed annually for qualified expenses
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
Paid industry certifications
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