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Senior Product Marketing Manager - Go To Market

| Chicago

 

Are you ready to contribute to a dynamic digital marketing team growing a $3.9B business?

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. Do you want to take more ownership of your career? Then you're ready to be part of Groupon.

Our Marketing team takes our diverse businesses to market - positioning our brands with consumers, translating that to engaging marketing actions, delivering a superior experience that connects them to our merchants and in turn drives business growth.

Groupon is looking for a seasoned product marketer to take our new, high-profile no-printout cashback product to market. In this role, you will drive new product rollout and scaling. You will be part of a team taking the product to market and ensuring profitability and materiality of the product by working in a tightly coordinated fashion cross-functionally. This is one of the most impactful roles at the company and we are looking for a passionate marketer who will lead Groupon into its next era.

At Groupon you’ve got the "best of both worlds"; we're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

 

You’ll spend time on the following:

  • Take our no-printout, automatic cashback product to market and ensure product-market fit by working in a tightly coordinated fashion cross-functionally with merchant acquisition, product, finance, marketing, merchandising, brand, and analytics

  • You will lead a team of marketers to coordinate phased marketing efforts to scale as our confidence in the strength of the product and experience increases, and support the rollout and scaling plan

  • Test into and execute the optimal media mix to drive maximum leverage at each given point in the product’s life cycle, driving demand starting from awareness through to trial, and ultimately to loyalty

  • You will develop and drive execution from key stakeholders against the go-to-market strategy for the new product, working with leaders across the company to solidify targeting, messaging hierarchy, branding, media mix, adequate supply coverage & inventory, product requirements, and market launch plans

  • Work with our agency partners to develop the value proposition and messaging strategy for the promotion and selling of our product

  • Meet with our CEO and other executives on a regular basis to provide progress updates as well as highlight strategic challenges that require their attention

  • Develop forecasts/projections for customer acquisition and budgets.  Develop and secure the budget needed to support paid marketing and the “opportunity cost budget” needed to support onsite merchandising efforts; drive alignment with Finance and Revenue Management on the budgets

  • Champion testing and innovation amongst the marketing channel (e.g., Display, SEM, Email) leaders to support this unique product

  • Work with key product, engineering, and analytics stakeholders to ensure that our automated marketing systems can support computational/automated marketing for the product

  • Work with marketing analytics to identify and implement how we calculate efficiency for this product given differences with how our core business operates

 

We’re excited about you if you have:

  • Bachelor's degree required, MBA preferred

  • 6+ years of marketing or product experience with 3+ years of product marketing

  • E-commerce experience

  • You have a proven track record of development and execution of creative, innovative strategies to meet objectives - both short and long-term

  • You’re able to see the bigger picture and understand relationships between complex issues when problem solving

  • You anticipate, mitigate, and handle risk to top and bottom line

  • You're an analytical decision-maker who also knows when to trust their instincts to innovate ways to ensure all goals are met

  • You have experience leading and influencing across diverse groups, communicating goals, plans and strategy across all channels

  • You’re a polished yet scrappy, entrepreneurial self-starter who can handle multiple projects simultaneously and drive them to completion effectively in a high energy, fast-paced company environment

 

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AccessDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • BasecampManagement
    • JIRAManagement
    • SalesforceCRM

Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.

An Insider's view of Groupon

How would you describe the company’s work-life balance?

Groupon provides an environment where I can strive for maximum work-life effectiveness, room for growth, and there is always something new to do. I enjoy spending lots of time at work because I love what I do; the hours are not burdensome, Groupon fits me. I define success in my own terms & Groupon provides us with the flexibility to be successful.

Milan

Senior Manager of Operations

What kinds of technical challenges do you and your team face?

We are working on arriving at the optimal attribution models across different areas of our business. For example, the attribution of a purchase to a specific experience — a home page feature, an email, a push notification — likely has a different window of time where we can reasonably say a specific purchase is a result of a specific experience.

Kristi

Data Scientist

How has your career grown since starting at the company?

Here at Groupon, what you do matters. I got my start at Groupon as an intern and have had the opportunity in the past (almost) 5 years to build out a global volunteer program that has engaged over 5,000 employees in over 63,000 hours of service supporting the work of close to 650 nonprofit organizations.

Alicia

Program Manager, Employee & Community Engagement

What projects are you most excited about?

Recently, we committed to having 100% of our job descriptions reviewed for gender balance by the end of 2018. Also for 2018, work will continue with our Employee Resource Groups, who play a pivotal part in the attraction and selection of diverse top talent, and themselves can be developed and promoted into company leaders.

Carlos

Head of Diversity Recruitment

What are Groupon Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Recreational Clubs

Additional Perks + Benefits

Fitness benefits. Free office shuttles. Paid parental and family leave. Comprehensive sales training program. Sense of joy. Onsite cafes. Unlimited Routine Time Off (RTO). Flexible spending accounts. Life & AD&D insurance. 401(k). Disability coverage.

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