Senior Product Marketing Manager - Industry Insights at DocuSign

| Chicago
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Senior Product Marketing Manager – Industry Insights
Marketing | Chicago, Illinois 

Our agreement with employees
DocuSign is committed to building trust and making the world more agree-able for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. 

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicates the value of DocuSign’s Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
As Senior Product Marketing Manager, Industry Insights, you will develop research and analysis that will be leveraged by marketing, sales, and business development teams. You will analyze internal and external data to identify trends, utilize both first-party and third party research, and work with subject matter experts internally to develop insights that support our industry team. You’ll define and create a scalable, repeatable approach to developing industry insights and collaborate cross-functionally to create content and tools that shape our go-to-market strategy and product roadmap.

This position reports to the Sr. Director of Industry Marketing


  • Develop analysis and insights using internal data sources, including sales, product usage, and account technographic information.
  • In conjunction with industry marketing leads, develop research plan that supports marketing and sales objectives.
  • Establish systematic approach to learning from customer deployments, including subject-matter-experts from DocuSign’s Customer Success organization.
  • Collaborate with our enablement team to develop programs and content that enable sales field on industry insights

Basic Qualifications

  • BA/BS degree
  • 6 + years consulting, research, or B2B software marketing experience
  • 8 + years business experience 

Preferred Qualifications

  • 2+ years of product marketing experience in B2B SaaS
  • Mix of strategy, marketing, sales (direct, partner, e-commerce) and technical skills
  • MBA from top-tier school

About Us
DocuSign® helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, hundreds of thousands of customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. Plus, we save more trees together! And that’s a good thing. 

DocuSign is an Equal Opportunity Employer. DocuSign is committed to building a diverse team of talented individuals who bring different perspectives to the business and who feel a sense of inclusion and belonging when they join our team. Individuals seeking employment at DocuSign are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.


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