Position Title: Senior Product Marketing Manager
Location: Virtual, United States
Employment Type: Full-Time
Onsite, Remote or Hybrid: Remote
Department: Research & Development: Product
Hiring Manager: VP Product Marketing
Travel: None
COMPANY SUMMARY:
Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.
Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.
Founded in 1998, Aprimo has nine offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy.
Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Forrester and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.
POSITION SUMMARY:
Aprimo is seeking a seasoned Senior Product Marketing Manager to join our team. You will be expected to bring innovative ideas and creative strategies to accelerate Aprimo's growth and thought leadership in the Martech space. You will bring your prior experience in SaaS software marketing, and knowledge of the Martech stack to help craft positioning, messaging, support GTM strategies, and sales enablement. Reporting directly to the VP of Product Marketing, you will have a high-visibility, high-impact opportunity that allows you to exercise your strategic vision, business acumen, storytelling skills, and technical martech expertise.
WHAT YOU WILL BE RESPONSIBLE FOR:

• Work with the head of PMM to develop company and product positioning, messaging, and storytelling to establish and grow Aprimo as a leader in the martech space
• Aid in the engagement of customers, analysts, industry influencers, and Aprimo sales and product teams to gain a deep understanding of the market and buyer personas' needs and priorities
• Partner with product management and content marketing to harvest, centralize rollout and enable our teams with powerful messaging, storytelling and intel that will help us grow revenue.
• Work with our VP and Product Marketing Associate to develop market and competitive intelligence, acting as a thought leader and a subject matter expert in the space
• Stay abreast of competition and work with sales to highlight differentiation and support them in competitive sales scenarios and sales playbook strategies
• Collaborate with product and sales teams to develop value-oriented content and narrative to deliver differentiated and engaging marketing content including solution decks, fact sheets, use cases, web pages, videos, battle cards, and more
• Help the team shepherd and execute go-to-market strategies for product launches and feature releases
• Collaborate and build relationships with industry analysts, Aprimo demand generation, and event teams to build industry momentum including support for thought leadership, eBooks, speaking opportunities, etc.
• Build sales enablement materials to support our customer facing teams through the buyer's journey. Collaborate with product, design, content marketing and other key stakeholders to ensure the broader team is enabled, aligned, and executing on our strategic marketing vision
• Additional responsibilities and duties as required

APRIMO CULTURE, BENEFITS & WHY YOU'LL LOVE WORKING HERE:

• Forward-thinking, progressive and employee-first culture
• Casual environment and relaxed dress code
• Unlimited PTO, flexible work schedules, and a work-from-home/remote-work policy
• Innovative, agile, and collaborative team environment that values multiple perspectives and fresh thinking
• Bonus program that pays out quarterly
• Competitive benefits coverage that begins on the first day of employment, and includes:
  • Medical benefits with low premiums and choice of two programs (PPO or High Deductible)
  • Dental benefits with choice of two programs (PPO or HMO)
  • Vision benefits program
  • Health savings account (HSA)
  • Flexible spending accounts (FSA) for medical care, dependent care, and commuter/transit benefits
  • 401(K) savings plan that matches the first 4% of compensation at 100%, and the next 2% at 50%
  • Basic life insurance covered at 100% and twice the base salary, with additional voluntary/optional coverage available
  • Disability insurance covered at 100% for 10 weeks for short term disability and covered at 50% for long term disability
  • For both biological and adoptive parents, maternity leave is paid at 100% for up to twelve weeks and paternity leave is paid at 100% for two weeks
  • Employee Assistance Program (EAP) that provides employees with mental health resources and therapy consulting
• Diverse environment that promotes DEI efforts and includes Aprimo HELPS, an employee resource group (ERG) that is dedicated to giving back to our local communities

CANDIDATE QUALIFICATIONS & WHY YOU'RE A GREAT FIT FOR THE ROLE:

• The Essentials
  • Bachelor's Degree in business or technical discipline, or equivalent years' experience - MBA or equivalent experience preferable, but not required
  • Minimum of 3 years of experience required in product marketing or product management, ideally with B2B product marketing in the martech space
  • 3+ years of experience in marketing SaaS products in martech ideally preferred
  • Proven track record in building momentum and thought leadership in a Product Marketing org
  • Experience with high growth SaaS companies strongly preferred
  • The drive to own high-impact projects from day one
• Additional Successful Qualities
  • A self-starter able to work proactively and independently, as well as collaboratively
  • A strategic, holistic and multidimensional thinker and natural storyteller
  • Passionate about martech and its future potential evolutions
  • You're adept at, and enjoy deeply understanding complex technical products and simplifying and packaging them for a variety of personas and markets
  • Being customer-centric, you go the extra mile to develop an intimate understanding of actual (not perceived) customer and prospect needs and learn everything you can about the latest (and evolving) state of the target market
  • Enthusiastic spokesperson/product marketing ambassador with exceptional communication and interpersonal skills
  • Detail oriented with analytical skills and ability to use a data driven approach to demonstrate solution ROI.
  • Experience in global cross-functional collaboration to drive key initiatives with the ability to handle multiple projects at the same time

PHYSICAL REQUIREMENTS:

• Must be able to remain in stationary position, often standing or sitting for prolonged periods and performing sedentary work that primarily involves sitting/standing
• Must be able to move about to accomplish tasks or moving from one worksite to another
• Must be able to perform light physical work that includes lifting or moving objects up to 20 lbs. or medium work that includes moving objects up to 50 pounds on occasion
• Must be able to communicate with others to exchange information, including conveying detailed or important spoken instructions to others accurately, loudly, or quickly
• Must possess the ability to receive detailed information through oral communication at normal speaking levels
• Must be able to repeat motions that may include the wrists, hands and/or fingers (i.e., repeated typing, etc.)
• The worker is required to have close visual awareness to perform an activity and to assess the accuracy, neatness and thoroughness of the work assigned, such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, etc.

EEO STATEMENT:
Aprimo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identification, national origin, age, disability or genetics. In addition to federal law requirements, Aprimo complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
ADA STATEMENT:
Aprimo is required to make a reasonable accommodation to the known disability of a qualified applicant or employee if it would not impose an "undue hardship" on the operation of the employer's business. Undue hardship is defined as an action requiring significant difficulty or expense when considered in light of factors such as an employer's size, financial resources and the nature and structure of its operation.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)