Senior Product Marketing Manager
Come for the mission. Stay for the experience.
Let’s keep things simple: we are an unbelievably talented, hard-working, and compassionate team driving towards a mission that impacts every single one of us - even you!
Healthcare benefits are complex, underutilized and a mystery for most users. We’re removing that complexity. Our industry-changing technology solution puts a simplified benefits experience in the hands of users, saving them time and money.
Following an explosive 2019 (raising $30M in Series C funding, awards for Chicago’s Best Tech Startup and Chicago’s Best Place to Work, adding 50+ key team members and more), we’re continuing down the path of high growth and high impact.
Your impact.
As Sr Product Marketing Manager, you will work with the VP of Product to lead go-to-market (GTM) strategy and execution for multiple product areas. You’ll drive product sustained adoption that fuels business growth.
You'll be an expert on our audience, brand, products, and competitive landscape. You will lead every stage of our product's journey, including: shaping strategy, customer research, naming, positioning and messaging, go-to-market, and driving ongoing adoption.
You’ll combine strategic thinking and creativity to set clear goals, build messaging that resonates, and execute high-impact launches that elevate our brand and drive adoption beyond launch.
You’re excited about this opportunity because you will...
- Develop deep knowledge of the customer, our brand, and the competitive landscape to influence what we build and how it is positioned in the market
- Support the creation, growth, and adoption of new and existing products and features across multiple product areas
- Own product positioning, distilling key functionality and benefits into core marketing messages; test and use data and insights to get it right
- Lead go-to-market strategy and execution for new features, ensuring product has the functionality it needs to succeed, and launch activities are coordinated drive awareness, usage, and achieve business KPIs
- Act as the voice of the customer, bringing deep customer empathy to the organization
- Bring proven methodologies, experience, and frameworks to develop best-in-class product marketing strategies
Your experience.
- 6+ years of experience leading product marketing in the technology space
- A go-to-market expert and have experience working cross-functionally towards complex, multi-layered product launches
- Customer obsessed and have a track record of translating insights into differentiated positioning that compels customers to take action through best-in-class creative
- Experience working with both qualitative and quantitative customer research methodologies
- Natural connector who thrives on leading your team towards a goal
- You can work on the details but also level up to develop overarching strategies, quickly adjusting as new insights and information is uncovered
- Management of workflows, timelines, dependencies and handle tradeoffs
- Oral and written communication skills to communicate clearly with teams and develop external messaging
- You take ownership, are an inventive problem solver, and have a high level of accountability
Our rewards.
Work should be meaningful and rewarding.
HealthJoy offers a robust package of employee perks and benefits including healthcare benefits, flexible PTO plan, 401k, pre-tax commuter benefits, parental leave, and HSA contribution match. We also enjoy each other's company over wellness activities, catered Friday lunches, happy hours, volunteer events in our local community, lunch and learns, and ‘friendship time’ pairings.
The best benefit of all? We use our own product. As an employee, you can rely on HealthJoy to feel confident about your own healthcare decisions and get the most out of your unique benefits plan.
HealthJoy is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other basis forbidden under federal, state, or local law.