Senior Product Marketing Manager at Fusion Risk Management

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The Role

The Fusion Product Marketing team's mission is to generate customer insights, strategies, and tactics that drive go-to-market, champion new product innovation, and fuel solution adoption. Product Marketing is a highly cross-functional role at Fusion, partnering closely with the entire organization to amplify success. Our team works across the entire product lifecycle, helping shape the product, driving launch and commercialization, and growing product adoption post-launch.

We are looking for a creative, analytical, and collaborative product marketer to join our team.

You will:

  • Deeply understand how to scope and execute marketing strategies needed to reach different customer segments. Talk regularly with users and prospects and work with our Engineering and Strategic Initiatives team for qualitative and quantitative insights that inform your work (content, messaging, positioning, etc.).
  • Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategy.
  • Develop product positioning and messaging informed by user research, market insights, and product understanding. Work closely with a range of cross-functional teams-product managers, marketing, sales, and engineering-to develop go-to-market strategy and drive launches for our products.
  • Enable user-facing teams at Fusion-from Sales to Services to Customer Success. Work with the Finance and Product teams to set pricing that aligns to the product value proposition and with our users' success. Partner with the Product to drive innovation that matters to the industry. Collaborate with the Marketing and Customer Success teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis.

Knowledge, Skills & Abilities

We are looking for talent with following qualities. You are:

  • A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience-from analyst to CEO-and differentiate Fusion. You have excellent verbal and written communication skills.
  • Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market.
  • Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
  • Passionate about technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand.
  • Ambitious. You are eager to make an impact at Fusion. You thrive in a fast-moving dynamic environment and are able to operate fluidly between the 40,000-foot strategy level and the micro-detail to get things right.
  • A team player. Product Marketers collaborate with every team at Fusion. You are able to work with a range of disciplines to execute on your work.

Our Ideal Candidate Will Have

  • 3-5 years of relevant work experience that can span marketing, product marketing, growth marketing, product management, design, operational roles, or strategy consulting.
  • At least 2-3 years of product marketing or go-to-market.
  • Experience working in technology, infrastructure, or platform companies is preferred. 
  • Experience working in tandem with product teams on product launches, from product ideation to post-launch optimization.
  • Familiarity executing content plans cross-functionally with Product, PR/Comms, Sales Enablement, Brand, Digital, and Social in support of a GTM plan.
  • Ability to synthesize large amounts of data and distill for different audience segments in the form of written, verbal, and creative collateral.
  • Experience with win/loss analysis, competitive analysis, market segmentation, persona analysis, and customer journey mapping.
  • Proficiency working closely with sales teams.
  • Experience defining product positioning and messaging for technology-based solutions. 

It's not expected that any single candidate would have expertise across all of these areas-we're looking for candidates that are particularly strong in a few areas and have some interest and capabilities in others.


Fusion Risk Management, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • ApexLanguages
    • D3JSLibraries
    • ReactLibraries
    • Google AnalyticsAnalytics
    • PardotAnalytics
    • TrelloManagement
    • SalesforceManagement
    • SalesforceCRM

Location

You can't beat the location! Our building is connected to Oglivie Station and is across the street from the Madison St. exit of Union Station.

An Insider's view of Fusion Risk Management

How would you describe the company’s work-life balance?

Fusion puts its employees and their wellness at the forefront by providing several ways to help maintain a great work-life balance. My personal favorites have to be the flexible work schedule and Summer Fridays. With initiatives like Fusion Cares, I also have the option to spend up to 12 hours of work time giving back to the the community.

Riddhi

Sr. Solution Architect

What does your typical day look like?

My days involve collaborating with multiple teams on a variety of activities. One minute I will be designing features with our engineers, the next I might be developing our product roadmap with product management or advising our customers and implementation teams on using our platform. Every day brings new challenges and rewarding opportunities.

Alex

Technical Architect

How does the company support your career growth?

Fusion provided me with multiple opportunities to learn and cultivate new skills and continues to support my growth at a professional and personal level. Fusion offers a fun, dynamic environment, that has allowed me to explore challenging assignments to expand my skill set and play a pivotal role for the rapid growth of the company.

Ramya

Director of Technology Evangelism

How do you empower your team to be more creative?

Collaboration and team brainstorming sessions are key when it comes to empowering creativity. Open and transparent lines of communication with your teams provides them with the flexibility to share ideas and gather feedback on their projects. Lastly, always celebrate the wins, even if they are small.

Shannon

Vice President, Marketing

What’s the vibe like in the office?

Family-oriented. We take care of each other as family and truly show it on a daily. Your interests are our interests. There's always something to connect us.

Crystal

Project Manager

What are Fusion Risk Management Perks + Benefits

Fusion Risk Management Benefits Overview

In addition to the basics such as medical, dental, and vision insurance; FSA and HSA options; commuter benefits; and 401K matching with no vesting period, we also offer monthly partial cell phone reimbursements, a wellness program, and fitness subsidies, paid volunteer time, parental leave, and more! We also offer flexible scheduling and the ability to work remotely.

Our cultural and professional development groups are employee-led, voluntary workplace networks that help foster a culture of community, including three Employee resources groups (Black/African-American; LGBTQ+; and Women), a volunteer committee, and our social activities squad. Even while working remotely, we have maintained fostering connections through virtual events such as lunch n’ learns, happy hours, and live concerts.

We have given special options and offerings during the COVID-19 pandemic in 2020 including extra paid time off, educational resources for all employees, and parental subsidies.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Fusion's social committee, which plans employee events, and Fusion Cares, which organizes community-focused give-back events, are just two ways employees can contribute to building Fusion's culture.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Diversity Employee Resource Groups
Our Employee Resource Groups are voluntary workplace networks that are employee-led. They foster a diverse, inclusive workplace aligned with the organization's mission and values.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
We offer home office stipends for necessary office supplies in order to promote a more efficient at home workspace.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
We allow our employees to participate in tours of duty within other parts of the organization to build their skills
Promote from within
Paid industry certifications

Additional Perks + Benefits

We seek to foster a supportive and nurturing environment and are proud of our collaborative, open culture! As a fast-growing company, we are dedicated to growing with our employees and adapting to the evolving workplace.

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