Senior Product Marketing Manager
Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.
We are a portfolio company of Genstar Capital, a leading middle-market private equity firm focused on investments in targeted segments of the software, industrial technology, financial services and healthcare industries. We operate like a start-up tech company but have over $100 million in annual revenue, with more than 3,000 customers, and operate in 70+ countries.
We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team of nearly 700 Spherions around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.
Responsibilities
Develop messaging for product value proposition and deliver sales and marketing materials, including sales presentations, sell sheets, proposal templates and ROI models that differentiate Sphera’s Maintenance, Repair, and Operations product solutions in the market.
Develop and manage product launch plans, including the cross-functional implementation of product training (internal and external), new feature sales tools and documentation.
Establish, maintain and leverage internal partnerships with Engineering, Product Management, Sales & Service Teams to drive internal and external readiness for adoption and in-market success for new and existing products.
Own market intelligence and educate cross-functional teams on competitive analysis – be the expert on buyer personas, their market problems and buying criteria; be the expert on our competition and how to win in the market.
Identify opportunities for lead generation and create marketing collateral including client stories, data sheets, selling tools, FAQs, etc.
Support all sales enablement needs for pre-sales and close the business activities, including demo and pitch support, RFP/Proposals and strategic sales strategy that position Sphera as the clear partner of choice.
Requirements & Preferred Skills
5-8 years experience in software marketing, product marketing is preferred
Bachelor’s degree required, pragmatic certification desired
Proven track record of creating value through strategic product marketing in B2B SaaS industry Command of best practices across messaging, product strategy and positioning
Must have a solid understanding of marketing programs, events, and promotions, as well as experience in developing product marketing plans
Previous experience building and maintaining trusted relationships with senior business leaders
Preferred experience in the maintenance and spare parts supply chain either as an operator or a supplier and/or in a software organization addressing materials and asset management enterprise solutions
Travel approximately 5% of the time