Litera, headquartered in Chicago, IL, is a fast-growing software company and one of the leading legal technology suppliers in the world. Serving over 90% of the world's largest law firms, our software is used by hundreds of thousands of lawyers every day. As a company recently selected for Crain's Best Places to Work in Chicago, we believe professional development, rewards programs, open communication, and transparent leadership all contribute to a unique and open work environment. Our employees are driven, energetic, passionate, and have the ability to make a direct impact on the future of the company.

We are hiring for the position of Senior Segment Marketing Manager, Enterprise, to join our expanding marketing team and spearhead our growth within the largest law firms in the world. This role is a key one for the business and will present the right person with an opportunity to take their career to the next level. Suitable candidates will have a strong understanding of all the elements of a marketing department and how they can be brought together to create compelling account-based marketing campaigns.

Who You Are:

• The right DNA: Self-starter, inquisitive, proactive, unafraid to take action, agile thinker and desire to be exceptional
• Instinct for commercially effective marketing
• Thrive on the challenge of unlocking the key to decision-making at target accounts, delivering the targeted campaigns which facilitate that, and seek to continually optimize performance
• Comfortable with ownership and accountability for key aspects of the enterprise law company marketing strategy
• Excellent interpersonal skills, and comfortable especially when dealing with senior executives and sales teams

Key Responsibilities:

• Partner with our Enterprise Sales and Customer Success teams to align target account profiling & planning, defining key stakeholders and messaging; and maintaining alignment across all activity within the account, and support associated pipeline goals
• Create annual and quarterly marketing plans that focus on sourcing new opportunities and/or accelerating existing opportunities within top-tier accounts
• Create disruptive 1:1 account and 1:few industry-relevant campaigns to consistently establish new touchpoints and expand our sphere of influence within enterprise-sized law firms
• Work with the digital marketing, event marketing, content marketing and product marketing leads to build multi-tiered initiatives which are cohesive – customized for the very largest accounts and appropriately segmented for the remainder
• Evaluate, select and manage vendors that contribute to account-specific programs including marketing technology, agencies, direct mail providers, and fulfilment services
• Plan and execute multiple campaigns at a time, sometimes with short turnaround deadlines
• Track and analyze campaign performance. Use the findings toto optimize our approach and guide future campaign efforts
• Demonstrate the ROI of programs to the business and establish the ABM approach as both market-leading and a key part of our Go-To-Market in the legal space

Qualifications:

• Minimum of five years related experience of B2B marketing developing and executing multi-channel marketing campaigns
• Have proven experience with ABM initiatives, including having run such initiatives at scale
• Proven success combining creative thinking skills with the ability to create accurate forecasts and implement programs on time, within budget, and in support of strategic goals and objectives
• Comfortable with marketing automation tools (preferably HubSpot) and CRM (preferably salesforce.com)