Senior SEO Analyst at Wyzant

| Chicago
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Wyzant is on a mission to make the world a better place by empowering people to teach and learn from one another. We help students of all ages accomplish their learning goals by providing them with 1-on-1 expert support on our industry-leading online platform. We’re looking for an experienced Sr. SEO Analyst to lead the creation, execution, analysis, and optimization of our SEO initiatives. This role requires a data-driven self-starter who can run our current SEO tactics, while also contributing to the strategy for driving natural search growth to the Wyzant brand. Wyzant relies heavily on business intelligence, analytics and A/B testing, as well as regular qualitative research. Our teams embrace a collaborative philosophy, but are still nimble enough to move quickly.

Responsibilities:

  • Own all things SEO – traffic, landing pages, metrics, and KPIs
  • Laser-focused, daily attention to our SEO trends and KPIs
  • Ability to review our reporting while keeping one eye on the release logs for our product and engineering teams to spot issues as they arise
  • Keep abreast of macro SEO changes – algo updates, industry trends, best practices – and have a point of view on their impact for us
  • Use analytics platforms and SEO tools to monitor, analyze, and optimize website activity and traffic trends
  • Create solutions and make recommendations to react to changes in either our data, or from the macro level
  • Work with product and engineering teams to get important SEO work scoped and prioritized
  • Be consulted on SEO implications for testing or changes planned by product and engineering
  • Produce high-level keyword analysis while tracking, managing and distributing daily and weekly organic traffic and ranking reports
  • Help define, communicate, and work toward SEO KPIs that complement overall business objectives
  • Refine our SEO strategy to increase keyword ranking (both # of keywords ranked and the ranking of existing keywords)

Requirements:

  • A minimum of 3 years of experience in SEO with a proven track record of optimizing search for consumer internet brands
  • A true passion for the search channel
  • Experience conducting data-driven SEO site audits and familiarity with the tools of the trade
  • Outstanding verbal and written communication skills
  • Strong background in statistics and analysis
  • Exceptional planning and project management skills
  • Ability to succeed in a fast-paced, matrixed environment
  • Familiarity with industry-standard tools and products such as Google Analytics, STAT, Botify, Omniture, Ads, Adsense, SEO rank tracking and page analysis tools, and keyword research tools
  • Working understanding of A/B testing, website usability and conversion optimization principles
  • Working understanding of HTML, CSS, and ideally SQL
  • Strong Excel skills
  • Strong interpersonal skills, curiosity, positive attitude, drive and collaborative spirit

Bonus:

  • Experience working with large sites with a long tail
  • Experience with local SEO
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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • PythonLanguages
    • RubyLanguages
    • Vue.jsFrameworks
    • Google AnalyticsAnalytics
    • TrelloManagement

Location

1714 N. Damen Suite 3N , Chicago, IL 60647

What are Wyzant Perks + Benefits

Culture
Volunteer in local community
We regularly get groups of people together to walk dogs as a nearby shelter, play with cats at a nearby cafe, and help out at the food pantry.
Eat lunch together
Intracompany committees
Our social and culture committee is always coming up with fun ideas to keep things interesting.
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Wyzant provides employees with a 401(k) matching plan managed by Principal. We match 100% of the first 3% you contribute and 50% of the next 2%.
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 10 weeks of parental leave for the primary caretaker. We also provides 4 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
We host company outings throughout the year.
Free Daily Meals
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per week.
Pet Friendly
Employees regularly bring their dogs to work.
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Wyzant offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Lunch and learns
We host lunch and learns on occasion
Cross functional training encouraged
Promote from within
Online course subscriptions available

Additional Perks + Benefits

Really, Really Generous Vacation Package - Free Coffee! Free Soda! Free Snacks! - Dogs. Real Dogs - Drinks on Fridays - Free Yoga. Namaste - 50% Off on Wyzant. Learn Stuff! - Discounted Gym Memberships - Wear What You Want. No Jorts - Maternity and Paternity Leave

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