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Senior SEO Analyst

| Chicago

Wyzant is on a mission to make the world a better place by empowering people to teach and learn from one another. We help students of all ages accomplish their learning goals by providing them with 1-on-1 expert support on our industry-leading online platform. We’re looking for an experienced Sr. SEO Analyst to lead the creation, execution, analysis, and optimization of our SEO initiatives. This role requires a data-driven self-starter who can run our current SEO tactics, while also contributing to the strategy for driving natural search growth to the Wyzant brand. Wyzant relies heavily on business intelligence, analytics and A/B testing, as well as regular qualitative research. Our teams embrace a collaborative philosophy, but are still nimble enough to move quickly.

Responsibilities:

  • Own all things SEO – traffic, landing pages, metrics, and KPIs
  • Laser-focused, daily attention to our SEO trends and KPIs
  • Ability to review our reporting while keeping one eye on the release logs for our product and engineering teams to spot issues as they arise
  • Keep abreast of macro SEO changes – algo updates, industry trends, best practices – and have a point of view on their impact for us
  • Use analytics platforms and SEO tools to monitor, analyze, and optimize website activity and traffic trends
  • Create solutions and make recommendations to react to changes in either our data, or from the macro level
  • Work with product and engineering teams to get important SEO work scoped and prioritized
  • Be consulted on SEO implications for testing or changes planned by product and engineering
  • Produce high-level keyword analysis while tracking, managing and distributing daily and weekly organic traffic and ranking reports
  • Help define, communicate, and work toward SEO KPIs that complement overall business objectives
  • Refine our SEO strategy to increase keyword ranking (both # of keywords ranked and the ranking of existing keywords)

Requirements:

  • A minimum of 3 years of experience in SEO with a proven track record of optimizing search for consumer internet brands
  • A true passion for the search channel
  • Experience conducting data-driven SEO site audits and familiarity with the tools of the trade
  • Outstanding verbal and written communication skills
  • Strong background in statistics and analysis
  • Exceptional planning and project management skills
  • Ability to succeed in a fast-paced, matrixed environment
  • Familiarity with industry-standard tools and products such as Google Analytics, STAT, Botify, Omniture, Ads, Adsense, SEO rank tracking and page analysis tools, and keyword research tools
  • Working understanding of A/B testing, website usability and conversion optimization principles
  • Working understanding of HTML, CSS, and ideally SQL
  • Strong Excel skills
  • Strong interpersonal skills, curiosity, positive attitude, drive and collaborative spirit

Bonus:

  • Experience working with large sites with a long tail
  • Experience with local SEO
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Location

1714 N. Damen Suite 3N , Chicago, IL 60647

What are Wyzant Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Happy Hours
Pet Friendly

Additional Perks + Benefits

Really, Really Generous Vacation Package - Free Coffee! Free Soda! Free Snacks! - Dogs. Real Dogs - Drinks on Fridays - Free Yoga. Namaste - 50% Off on Wyzant. Learn Stuff! - Discounted Gym Memberships - Wear What You Want. No Jorts - Maternity and Paternity Leave

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