Oak Street Health
Oak Street Health is rebuilding healthcare as it should be.
Chicago, IL

Senior Vice President, Marketing and Brand

| Chicago
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Description

Company: Oak Street Health

Title : Senior Vice President, Marketing and Brand

Location: Treehouse (30 W. Monroe, Chicago IL)

Company Description

Oak Street Health is a rapidly growing, innovative company of community-based healthcare centers delivering higher quality health and wellness care that improves outcomes, manages medical costs and provides an unmatched experience for adults on Medicare in medically underserved communities. By providing holistic, comprehensive and integrated care right in our patients' communities, we can help keep them healthy and reinvest cost savings in further care for those same communities and others. Since 2013, Oak Street Health has brought its singular approach to tens of thousands of people across the nation. With an ambitious growth trajectory, Oak Street Health is attracting and cultivating team members who embody Oak Street values and are passionate about our mission to rebuild healthcare as it should be.

For more information, visit http://www.oakstreethealth.com.

Role Description & Responsibilities

The SVP, Marketing and Brand reports to the Chief Growth Officer and is a key leadership role on the Growth team responsible for brand and field marketing strategy and execution, including in center branding, field marketing and brand campaigns, reputation management, content and recruitment marketing. Specific responsibilities include:

  • Marketing and Brand Strategy
    • Own the development of the field marketing strategy and budget, identifying opportunities to improve ROI and ensuring a comprehensive approach across all marketing and growth channels
    • Evolve the Brand Strategy - creative & messaging platforms to deliver the business targets at a segment level. Play a lead role in shaping the future brand vision and crafting the brand migration path to get there.
    • Partner across the organization to drive consistency of the brand externally and internally. Specifically support how the organization internalizes and understands what the brand stands for.
    • Work with external partners (e.g. plans / payers, JVs, etc.) to develop and execute against co-branded campaigns
    • Explore and propose brand affiliations such as sponsorships, spokespeople and co-branding deals.
  • Marketing and Brand Delivery
    • Set up and enforce the standards to have consistent brand delivery across all marketing vehicles and stakeholder touchpoints
    • Execute against a field marketing strategy to drive patient acquisition across central and field outreach team (i.e. local sales) channels
    • Evolve Center/Clinic branding to drive consistency and help shape future brand experience in-center.
    • Design and execute brand mass media strategies /campaigns to support awareness and acquisition pipeline objectives.
    • Lead our Reputation Management strategy and work across teams and functions to execute.
    • Partner with VP Digital to ensure consistent brand delivery in our online channels.
    • Partner with HR on recruitment marketing and brand building strategies to support talent acquisition
  • Knowledge Management, Content
    • Partner with Public Relations and Marketing to establish a content management competency, roadmap, and supporting process.
    • Own the creative asset development roadmap and manage the distribution plan of those assets.
    • Support the medical/healthcare thought leadership agenda and publication process

What we are looking for:

This is a challenging role requiring strong leadership skills and innovative thinking. We are looking for people that have:

  • 10+ years of marketing and/or brand strategy; creative team leadership experience required
  • Undergraduate degree, Master's preferred
  • Experience setting strategy and executing a brand migration plan
  • Demonstrated strength in process/project management and creative team management
  • Heavy insight and analytics orientation
  • Demonstrated creative and unconventional approaches to brand building and marketing campaign development / execution
  • Retail or hospitality experience a plus - banking, restaurant chains, auto dealers, hotels, resorts, franchise models, etc.
  • Excellent interpersonal skills, ability to work across the organization - this role is highly collaborative across functions
  • Ability to manage multiple priorities while maintaining a positive attitude and sense of humor - player/coach
  • US work authorization
  • Someone who embodies being "Oaky"

What does being "Oaky" look like?

Radiating positive energy

Assuming good intentions

Creating an unmatched patient experience

Driving clinical excellence

Taking ownership and delivering results

Being scrappy

Why Oak Street?

Oak Street Health offers our coworkers the opportunity to be at the forefront of a revolution in healthcare, as well as:

  • Collaborative and energetic culture
  • High levels of responsibility and rapid advancement
  • Headquarters (the "Treehouse") located in the heart of Downtown, close to many public transit options and great restaurants
  • Competitive benefits; including paid vacation/sick time, generous 401K match with immediate vesting, as well as health benefits

Oak Street Health is an equal opportunity employer. We embrace diversity and encourage all interested readers to apply to oakstreethealth.com/careers.
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Where we are

30 W. Monroe St, Chicago, IL 60603

Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • TypescriptLanguages
    • RxJSLibraries
    • gRPCLibraries
    • KafkaFrameworks
    • IstioFrameworks
    • KubernetesFrameworks
    • VueJSFrameworks
    • Material DesignFrameworks
    • CypressFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MongoDBDatabases
    • PiwikAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
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What are Oak Street Health Perks + Benefits

Culture
Friends outside of work
Open door policy
Diversity
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Promote from within
Continuing Education stipend
Time allotted for learning
Customized development tracks

An Insider's view of Oak Street Health

What’s the vibe like in the office?

Everyone here truly believes in what we’re building which creates a collaborative and focused environment where we’re always willing to lend a hand. We love to work hard and also have fun every step of the way. There’s never a shortage of smiles and laughter during our team standups, lunches, happy hours, and company wide huddles.

Kelsey

Product Manager

What's the biggest problem your team is solving?

Traditional healthcare systems tend to leave care teams to figure things out on their own. Here, we apply today’s standards in UX and machine-learning to change that behavior for the better. Gathering direct feedback from our teams, we identify what’s most important to them and help them make clinically sound decisions for our patients’ care.

Mike

Sr. UX Designer

How has your career grown since starting at the company?

OSH has been a tremendous learning experience for my first full time job. My manager has prioritized building a strong foundation of coding skills, which helped me to learn and transition into our new tech stack. I was given learning resources to develop skills on my own and gained knowledge and best practices from collaborating with teammates.

Molly

Software Engineer

What projects are you most excited about?

I am most excited about our disease progression projects. For these projects, we compile unstructured data and combine it with more traditional health data like labs and vital signs to develop models that give providers the opportunity to proactively manage the health of our patients. At Oak Street, you have a direct impact on the patient's care

Brian

Data Scientist

Jobs at Oak Street Health
39

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