SEO Lead (Contractor)

| Chicago | Remote
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Rightpoint, a Genpact company (NYSE: G) is a global experience leader. Over 700 employees across 12 offices work with clients end-to-end, from defining and enabling vision, to ensuring ongoing market relevance. Our diverse teams lead with empathy, data and creativity—always in service of the experience. From whiteboard to roll-out, we help our clients embed experience across their operations from front to back office to accelerate digital transformation through a human-centric lens. Rightpoint has been recognized among the top customer experience consultancies in The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020.  For more information, visit rightpoint.com and connect with us on LinkedIn, Twitter, Facebook and Instagram. 


***Please Note*** 

This is a contract role, scheduled about 6 weeks with some part-time hours, aiming for 20 hours per week. 

Ideal candidates will be available for client calls, during business hours.

 

The SEO lead will provide work to ensure SEO best practices within our website design, content creation and development projects.  In addition, the SEO lead would provide any necessary and relevant SEO considerations in all parts of the experience planning and creation.  The SEO lead will help with technical audits and recommendations, ad-hoc reporting, and counseling content teams to integrate SEO strategic guidance.

The SEO lead will work closely with web developers and architects, account managers, project managers, analytics leads and UX / content designers.

 

Our Commitment to You

No matter who you are, where you come from, who you love, what you believe, or what you get excited about, we bring people together to make phenomenal work. That's what makes us Rightpoint!

 

What You’ll Be Doing And The Impact You’ll Make:

  • Technical SEO audits to identify action items to enhance technical SEO performance, components and functionality
  • Traffic, rank and conversion drop analysis on an ad-hoc basis
  • Page speed audits and recommendations with detailed counsel to web developers and IT team
  • Content audits to identify top performing content, opportunities, competitor strategies, white space for improvements and gaps in the customer journey
  • Backlink analysis, competitive link analysis and content analysis from backlink audits
  • CMS best practices to maximize SEO with a given website platform
  • Keyword research to identify winning content, short-term opportunities and long-term opportunities
  • On-page optimization recommendations / copywriter recommendations
  • Schema mark-up audits, testing and recommendations
  • Ecommerce SEO with a focus on subtle differences between search behavior at all stages of purchase journey, as it relates to product, category and content optimization
  • Competitive search analysis to identify winners, losers, contenders and search results features driving nonbranded traffic
  • Local SEO insights and observations for national chains or multi-store brands
  • Analytics reporting, with a focus on organic search performance and insights from other channels

What we’d love to see:

  • Strong experience with SEO tool, such as Screaming Frog.
  • Track record of success leading a technical SEO with tangible results.
  • Must have experience handling an SEO migration (migration is the same as replatform) with tangible results.
  • Passion for SEO trends, evolution and future of SEO keywords and digital marketing concepts.
  • Ability to own, manage, execute and deliver technical SEO audits, content audits and recommendations, backlink audits and recommendations, and local SEO audits and recommendations at a national level
  • Ensure the highest quality on all client deliverables and that all project deadlines are met
  • Hear client questions, problems or situations and translate requests into an SEO deliverable to help account and project managers turn it into actionable work
  • Monthly reporting, pulling data from platforms, utilizing process and templates for reporting visualization and observations, ability to present to teammates and clients with clear insights and takeaways
  • Collaborate with Content team, CMS / web architecture team and other subject matter experts as necessary to provide best in class SEO practices including but not limited to, comprehensive guides, shareable assets, core pages, blogs (new and refreshed
  • Knowledge of ranking factors and search engine algorithm
  • Strong organizational skills, attention to detail, and project management
  • Comfortable presenting to clients and communicating directly with client teams, including stakeholders with varied levels of SEO or digital marketing knowledge
  • Experience in analytics applications (Coremetrics, Omniture, Adobe, Google Analytics)
  • Experience with analytical tools such as Google Analytics, Adobe Analytics, Ahrefs, SEMRush, Google Maps / Local, Google Data Studio, BrightEdge, Google Search Console, seoClarity to analyze organic search and analytics data to make specific data-driven recommendations
  • Basic understanding of Content Management Systems and their impact on search, like Sitecore, Episerver, Adobe and WordPress.
  • 4 - 6 years experience in the organic search industry, with a minimum of 6 months of personally managing SEO strategy for clients

 

EEO Statement: 

Rightpoint, a Genpact Company, is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.  

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • SitecoreLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • AxureDesign
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • Microsoft ProjectManagement
    • TrelloManagement
    • SitecoreCMS
    • EpiServerCMS
    • Microsoft DynamicsCRM
    • SalesforceCRM

Location

We’re located in the Loop, across the street from the Lyric Opera House and the Chicago River and just steps from the L and both Metra stations.

An Insider's view of Rightpoint

What are some social events your company does?

The best is the Leadership Breakfast where the office leaders make a full blown cooked in office breakfast for everyone…..or the Chili Cookoff….we do great food events!

Brad

VP, Delivery Excellence

How do you collaborate with other teams in the company?

This is my favorite part of working at Rightpoint! We have such a wide knowledge base across teams. Our open-door culture is very helpful for collaboration. I can reach out to anyone in the company who could help with a topic. We have a culture to train each other. We have an internal collection of talks on different topics in our internal channels

Valeria

iOS Developer

What makes someone successful on your team?

Collaboration, positivity, and personality! Every member of teams at Rightpoint are expected to pull their weight, but we always have fun doing it and ensure that each member has equal responsibilities.

Kelly

Project Manager

How does the company support your career growth?

I think Rightpoint has an incredible way of giving people tools that they need while allowing people to shape projects or new initiatives the way they see them. It shows employees that we are trusted and that our managers believe we are full capable. With that sort of support, career growth comes naturally.

Dominique

Recruiting Coordinator

What are Rightpoint Perks + Benefits

Rightpoint Benefits Overview

Our Team Members come first - we are currently fully remote and will likely continue to work remote until mid-2021 at the earliest. Some of the below perks are office perks that we have in non-COVID times.

Flexible PTO

Casual and open office environment

Flexible Work Schedule

Great insurance coverage and flexible spending accounts

401k with Company Matching

Weekly Snack/Drink delivery

Regular Cultural & Social Events including: Volunteering, Game Nights, Cultural and Diversity Spotlights, Happy Hours, Team Outings, Intramural Sports, etc.

Continuous Training, Certifications, and Learning Opportunities 

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Compassion Crew (Volunteer Group) Green Team (Eco-Friendly Group_ ERGs (PoC, Womxn, Parents)
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
PRIDE, Womxn, Parents at RP, People of Color and India Team ERG,
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Rightpoint employees can contribute within IRS guidelines annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Rightpoint provides life insurance is equal to 3x times an employee's annual salary.
Pet Insurance
We offer an optional Pet Insurance Program.
Wellness Programs
Team workouts
In COVID times, Rightpoint has had a series of wellness events and virtual yoga classes. In normal times these events would be in-office.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Rightpoint provides employees with a 401(k) matching plan
Performance Bonus
Rightpoint has an annual performance bonus plan.
Child Care & Parental Leave Benefits
Child Care Benefits
Rightpoint provides backup child care assistance.
Generous Parental Leave
We provide up to 6 weeks of parental leave for primary and secondary caregivers, in addition to other benefits that provide paid-time off that the individual may be qualified for.
Flexible Work Schedule
Rightpoint provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
In non-COVID times, our remote work program includes work from home flexibility, typically 1-2 days per week. Due to COVID, we are 100% remote through mid-2021.
Family Medical Leave
Company sponsored family events
Rightpoint sponsors family oriented events periodically throughout the year.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Rightpoint offers a Flexible Time Off (FTO) policy which operates on the “honor system.” The policy is intended to provide team members with more flexibility to manage work schedules and personal
Paid Volunteer Time
As part of our Flexible Time Off (FTO) policy, team members are able to take time needed for volunteer activities.
Paid Holidays
Paid Sick Days
Rightpoint has a Flexible Time Off Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Rightpoint offers pre-tax commuter and parking benefits for all team members.
Company Outings
Rightpoint hosts company outings Semi-annually.
Stocked Kitchen
Rightpoint has a very well stocked pantry with deliveries from a local vendor 2x per week. We also have Cold Brew, Kombucha, and Beer on Tap (non-COVID times).
Some Meals Provided
Happy Hours
Happy hours are hosted regularly throughout the year
Fitness Subsidies
Team members participating in our medical plans are eligible for a variety of wellness subsidies.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Rightpoint offers support for ongoing training and support for job training and conferences.
Diversity Program
Lunch and learns
Rightpoint hosts lunch and learn meetings regularly.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Paid industry certifications
One of Rightpoint's core values is Learning and we support team members for many different industry certifications.
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