SEO Manager

| Chicago | Hybrid
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Description

Everspring, Inc. is an ed-tech trailblazer. We create customized, integrated digital solutions that enable top universities to design and deliver their programs online, with excellence. Our exceptional technology platform and complementary services empower universities to focus on teaching engaging content that transforms lives.

 

The SEO Manager will be an integral part of the Digital Marketing team at Everspring. Working with a cross-functional team, the SEO Manager helps support the Digital Team by planning and developing strategic optimization plans that help drive organic traffic and site conversion.

 

 They will oversee onsite and off-site search engine optimization strategy for multiple clients, lead tracking and reporting optimization initiatives, competitive analysis and be primary point of contact for SEO clients.

 

Responsibilities 

  • Perform SEO reviews of website properties, work directly with a creative team and outside SEO partners to implement on and off-page initiatives.
  • Review existing content periodically and propose revisions or new content.
  • Oversee website optimization initiatives on our website properties, including owning initiatives and recommending changes to optimize conversions.
  • Track initiatives of key competitors and recommend adjustments in SEO strategy.
  • Keep up with the SEO industry through blogs, publishers, competitive research, etc.
  • Create reports to gauge progress and inform clients on their ROI, speed, traffic, conversions, and other relevant metrics.
  • Presenting reporting and strategy to clients 
  • Assist the sales team in client proposals 
  • Work with the client's development team to implement changes to their website. 

Requirements

  • Bachelor's degree required.
  • Have a minimum of 3 years or more of search marketing experience.
  • Knowledge of Google Analytics, Google Search Console, 3rd party tools (SEMRush, Ahrefs, Screaming Frog, etc.).
  • Strong written communication skills.
  • Have the ability to work with various clients, with different product offerings, at a time under restrictive guidelines and brand standards.
  • Can work in a team and has excellent written and oral communication skills; attention to detail, and creativity in problem-solving.
  • Can continuously monitor industry trends, technologies, and standards and research, recommend, and apply new technologies as they emerge.
  • Self-starter, capable of handling multiple projects and delivering to tight deadlines.

About Everspring

We offer a range of full-service turnkey solutions and fee-for-service offerings, as well as a set of innovative standalone products. We deliver industry-leading outcomes in academics and instructional design; market research and program design; marketing and lead generation; recruitment and enrollment services; student support and retention services; and technology infrastructure and analytics. Our proprietary methodologies yield uniquely tailored solutions that drive tangible value for our university partners, their faculty, and their students. 

Based in Chicago, Everspring serves a growing number of colleges and universities.  Built In Chicago has named us one of the "Best Places to Work" in 2021.

 

Covid-19 Note:   

In the spirit of caring for one another and our community, please note that upon accepting an offer of employment from Everspring, you will be required to share proof of a Covid-19 vaccination.

 

EEO:

Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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Location

Experts at staying connected in person or virtually, our office is located in the Loop, steps from the river, public transit and the best food in the West Loop and River North. We've adopted to a hybrid work environment, empowering our teams to decide when it makes sense to be onsite.

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