SEO Manager

| Chicago

FTD Companies (Nasdaq: FTD) is a global premier floral and gifting company with a vision to be the leading and most trusted floral and gifting company in the world. We provide floral, specialty foods, gift and related products and services to consumers, retail florists, and other retail locations and companies in need of floral and gifting solutions.

Does change excite you? Are you passionate about SEO and are seeking the chance to join a dynamic and growing marketing team? If so, we have the perfect opportunity for you. Our Digital Team is seeking a Search Engine Optimization Manager to manage, own and grow in-house search engine optimization (SEO) for our suite of brands. As we are in the midst of re-platforming across brands, we are in search of a Marketing Manager for SEO who can increase our ranking on key head terms to drive traffic and revenues, as well as cross functional evangelization and collaboration to build a company-wide SEO practice. As a member of FTD Companies' in-house marketing team, the Manager will be a strategic partner to the brands and will collaborate with a variety of stakeholders to successfully plan & deliver on digital strategies in order to increase performance, demonstrate value and deliver business results for our brands.

What you will contribute:

  • You will Act as primary point of SEO contact between the FTD brands and our agencies. Responsible for assigned budgets, execution and recommended optimizations to improve campaign KPIs. You will take the lead in surfacing opportunities and drilling into performance anomalies
  • You have an in-depth understanding of SEO practices -- both site infrastructure and content optimization and promotion. You understand the major factors that influence organic search crawling, indexing and keyword ranking
  • You can perform a range of search engine optimization activities, including analysis of our site's implementation of SEO standard methodologies. Design, implement and manage our SEO campaigns. Conduct keyword research related to various floral and gifting category topics
  • You are responsible for monitoring SEO and larger digital marketing industry changes and translating those into actionable recommendations for your brands and colleagues regarding SEO strategy. Actively present program recommendations and quantified benefits in order to advance program goals and objectives
  • You can drive cross functionally (IT, Web and Marketing teams) to improve site architecture and page content -- both on a project by project basis as well as in a larger, organizational education sense
  • You will research, identify, and establish link partnerships to improve SEO results
  • We will need you to be well versed in brand critical metrics, specifically performance KPIs : (ROAS, CTR, CPA, conversion rate, incremental cost, etc.). You are able to audit and analyze data, synthesize all metrics, and formulate critical analysis and insights from data to make specific recommendation
  • Monitor and analyze SEO tracking and reporting. Track metrics, including referrals, link popularity, rankings, and saturation
  • Build trust and maintain positive relationships with brand teams, partner agencies and vendors
  • You have an understanding of integrated digital performance marketing, i.e., such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing and have the ability to collaborate across marketing channels, platforms and functions to achieve optimal company-wide results
  • You demonstrate intellectual curiosity, and autonomy while at the same time can collaborate effectively within a multidisciplinary team

What we offer:

  • Come enjoy all the benefits of working for a publicly traded company (stock purchase plan, flexible hours and a healthy vacation plan)
  • Be a part of the blending of cultures across multiple cities and three continents and play a role in helping to craft our future
  • Looking for career opportunities? Those that have a positive impact, with a positive approach, have a very bright future as we change, grow, expand and explore new and exciting opportunities for our global customer base
  • Although during peak season this role requires some overtime, during off-peak, we offer our employees Summer hours, where you can take half day Fridays

What we seek:

  • You will need to have at least 3 to 5 years prior professional SEO/SEM experience
  • You should have a proven history of success in SEO marketing
  • You have highly advanced knowledge of SEO strategies and techniques
  • You have knowledge of HTML and web technologies
  • You show real passion for search engine technologies and algorithms
  • You are experienced in using analytics tools such as HitBox (or other web analytics solution), Omniture as well as Google Analytics. Strong analytical skills and advanced Excel skills
  • Your attention to detail is exceptional and accurate
  • You have undergone formal SEO training. Certification is a plus
  • You have cross-team negotiation skills and above average communications skills
  • You are extremely well-organized and you're able to run multiple projects simultaneously

Come join our team and be part of our exciting transformation. At FTD you will have a broader impact on the overall growth of the business. Consider joining one of the few companies outside of Silicon Valley able to offer development of a high-traffic ecommerce platform receiving upwards of 40K customer purchases an hour.

Come give FTD a look. This position will be based in Chicago, Illinois. We are an incredibly open and inviting company--come join our family!

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Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases

Location

In the heart of the Loop! We also have an office in Downers Grove, IL.

What are FTD Companies Perks + Benefits

FTD Companies Benefits Overview

FTD is dedicated to you and your family. We work hard to provide a wide range of competitive and affordable health care benefits that reflect your changing needs. Our goal is to empower you with the resources and flexibility you need to live well, be well. The benefits you elect will start the first day of the month following date of hire.
Our benefits offerings include medical, prescription, dental and vision coverage, a company contribution to a Health Savings Account (HSA), Employee Stock Purchase Plan (ESPP), life, accident and disability insurance, paid time off, and tuition reimbursement. We are committed to providing fair compensation to all of our employees, including performance-based compensation incentives for many of our positions.
FTD Companies, Inc. is a premier floral and gifting company. We offer very generous employee discounts on our diversified portfolio of brands such as ProFlowers, ProPlants, Shari’s Berries, Sincerely, etc.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
If you are eligible for benefits, you can enroll in an FSA regardless of whether or not you are enrolled in FTD’s medical plan.
Disability Insurance
FTD offers short and long term disability at no cost to you. The disability benefits will replace up to 67% of your weekly base income up to $2,500/week for STD and up to $10,000/month for LTD.
Dental Benefits
FTD offers two great dental plans through Aetna. A Dental HMO with co-pays where you choose your Primary Care Dentist and a Dental PPO which has benefits in and out of network.
Vision Benefits
FTD offers vision coverage through Eye Med which offers a broad network of nationwide providers to choose from to meet your vision needs. Retailers such as LensCrafters, Pearle Vision, , and JCP
Health Insurance Benefits
FTD offers three medical plans through Aetna to choose from including one EPO where you choose a Primary Care Physician and two PPO High Deductible Health Plans (HDHP)
Life Insurance
For employee coverage of 2x base salary up to $600,000. *Per IRS regulations, the cost FTD pays for coverage above a certain level is considered “imputed income,” and is included on your W-2.
Wellness Programs
We know how important wellness is to your overall success. The FTD Wellness program is here to help you identify and achieve your health and wellness goals.
Onsite Gym
Our One North Dearborn location offers an onsite state-of-the-art fitness center, cycle center and bike room.
Retirement & Stock Options Benefits
401(K) Matching
Discretionary match of 50% on the first 6% of your of pre-tax or post tax deferral. To maximize the employer match, you will need to contribute 6%. Vesting is at 25% each year
Employee Stock Purchase Plan
The Employee Stock Purchase Plan (ESPP) provides employees with an opportunity to share in our growth and to purchase shares of our common stock without payment of brokerage costs, at a 15% discount.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Depending on the department and role, FTD offers some scheduling flexibility. We also offer summer hours so that our team members can enjoy extended weekends and fun in the sun with family and friends
Remote Work Program
Family Medical Leave
Care for yourself or a family member who is seriously ill, to care for a newborn or newly adopted child, or to attend to the affairs of a family member who is called to active duty in the military.
Vacation & Time Off Benefits
Generous PTO
FTD recognizes 9 paid holidays each calendar year and allows employees to take time off for vacation, personal responsibilities and sick time.
Paid Holidays
FTD recognizes 9 paid holidays each calendar year.
Paid Sick Days
Perks & Discounts
Casual Dress
FTD allows employees to wear casual workplace attire every day, not just Fridays!
Free Daily Meals
During FTD’s peak season such as Valentine’s Day, Mother’s Day, and Christmas FTD often provides lunch to thank employees for their hard work (along with the occasional just because lunch).
Pet Friendly
At some locations, employees can bring their dogs to work.
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Up to $2,500 after one year of employment
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