SEO Program Manager
What's it like to help manage a multi-billion dollar brand? Join us and find out!
Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.
Our Marketing team takes our diverse businesses to market - positioning our brands with consumers, translating that to engaging marketing actions, delivering an exceptional experience that connects them to our merchants and in turn drives business growth.
As the SEO Program Manager, you will be responsible for defining and executing comprehensive SEO strategies across various Groupon Coupons, Retail, and Home and Auto digital assets. You will leverage your tactical and project coordination experience in all aspects of SEO including site architecture, content, linking, and social strategies. Ensure Coupons properties and digital/social assets meet the optimal architecture, link, content and design criteria of the latest search engine algorithms to improve accessibility, transparency, rank, and relevance in search engines.
We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and passionate about helping local businesses thrive. Does that sound like a phenomenal place to grow your career? Let's get into the details:
You will spend time on the following:
You will work hand-in-hand with business partners, user experience, IT, marketing and creative teams to make sure all sites are built/optimized utilizing most current SEO standard methodologies for site architecture, content and linking strategies
You will collaborate on a regular basis with other Groupon SEO Program Managers to ensure that Coupons and Retail SEO practices align with and inform practices for Groupon website SEO as a whole.
You are accountable for leading/conducting technical Website audits, information architecture optimization, social media optimization, external and internal linking analysis as they relate to SEO
You will get to identify gaps and opportunities making recommendations and tracking improvements to organic rankings and traffic on all Groupon Coupons web properties
You will Partner with content teams to drive on and off page SEO content marketing ideas in line with set strategy
You are going to develop testing and optimization processes to continually improve efficiencies, program performance and ambitious advantages
You get to create reports and present findings to business partners
You will support processes to educate writers, content managers, web developers, business partners and others on SEO standard methodologies and content optimization
You are expected to stay current with industry developments and participate in the SEO online community
We are passionate about you if you have the following:
Bachelor’s degree
3-4 years of experience in SEO or digital marketing
Experience executing SEO strategy for multiple and/or large web properties
We would love to see:
Your skill through successful track record in SEO as it relates to; site architecture, content marketing, linking and social media strategies
Knowledge of search engine criteria/algorithms, standard methodologies, trends and industry developments
Experience with leading search engine ranking, traffic and analysis software
The you can answer technical SEO questions by researching and providing supporting statements or examples from authoritative sources such as google.
Excellent social skills and ability to lead multiple, concurrent projects and resources in a deadline-driven environment
Strong analytical skills and supports recommendations and opinions with data and/or examples.
Experience with or basic-proficiency with SQL a plus
Proficient with web analytics applications (Omniture, Google Analytics, etc.)
Proficient with excel, pivot tables, and data analysis.
Google Analytics certified (preferred), proficient in Google Search Console
Passionate about digital and interactive marketing strategies and integrating marketing
Motivated, self-starter
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.