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SEO Program Manager

| Chicago

 

What's it like to help manage a multi-billion dollar brand? Join us and find out!

 

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

 

Our Marketing team takes our diverse businesses to market - positioning our brands with consumers, translating that to engaging marketing actions, delivering an exceptional experience that connects them to our merchants and in turn drives business growth.

 

As the SEO Program Manager, you will be responsible for defining and executing comprehensive SEO strategies across various Groupon Coupons, Retail, and Home and Auto digital assets. You will leverage your tactical and project coordination experience in all aspects of SEO including site architecture, content, linking, and social strategies. Ensure Coupons properties and digital/social assets meet the optimal architecture, link, content and design criteria of the latest search engine algorithms to improve accessibility, transparency, rank, and relevance in search engines.

 

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and passionate about helping local businesses thrive. Does that sound like a phenomenal place to grow your career? Let's get into the details:

 

You will spend time on the following:

  • You will work hand-in-hand with business partners, user experience, IT, marketing and creative teams to make sure all sites are built/optimized utilizing most current SEO standard methodologies for site architecture, content and linking strategies

  • You will collaborate on a regular basis with other Groupon SEO Program Managers to ensure that Coupons and Retail SEO practices align with and inform practices for Groupon website SEO as a whole.

  • You are accountable for leading/conducting technical Website audits, information architecture optimization, social media optimization, external and internal linking analysis as they relate to SEO

  • You will get to identify gaps and opportunities making recommendations and tracking improvements to organic rankings and traffic on all Groupon Coupons web properties

  • You will Partner with content teams to drive on and off page SEO content marketing ideas in line with set strategy

  • You are going to develop testing and optimization processes to continually improve efficiencies, program performance and ambitious advantages

  • You get to create reports and present findings to business partners

  • You will support processes to educate writers, content managers, web developers, business partners and others on SEO standard methodologies and content optimization

  • You are expected to stay current with industry developments and participate in the SEO online community

 

We are passionate about you if you have the following:

  • Bachelor’s degree

  • 3-4 years of experience in SEO or digital marketing

  • Experience executing SEO strategy for multiple and/or large web properties

 

    We would love to see:

    • Your skill through successful track record in SEO as it relates to; site architecture, content marketing, linking and social media strategies

    • Knowledge of search engine criteria/algorithms, standard methodologies, trends and industry developments

    • Experience with leading search engine ranking, traffic and analysis software

    • The you can answer technical SEO questions by researching and providing supporting statements or examples from authoritative sources such as google.

    • Excellent social skills and ability to lead multiple, concurrent projects and resources in a deadline-driven environment

    • Strong analytical skills and supports recommendations and opinions with data and/or examples.

    • Experience with or basic-proficiency with SQL a plus

    • Proficient with web analytics applications (Omniture, Google Analytics, etc.)

    • Proficient with excel, pivot tables, and data analysis.

    • Google Analytics certified (preferred), proficient in Google Search Console

    • Passionate about digital and interactive marketing strategies and integrating marketing

    • Motivated, self-starter

    Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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    Technology we use

    • Engineering
    • Product
    • Sales & Marketing
      • C#Languages
      • C++Languages
      • JavaLanguages
      • JavascriptLanguages
      • PerlLanguages
      • PythonLanguages
      • RubyLanguages
      • FluxLibraries
      • jQueryLibraries
      • ReactLibraries
      • ReduxLibraries
      • DjangoFrameworks
      • Ember.jsFrameworks
      • HadoopFrameworks
      • Node.jsFrameworks
      • Ruby on RailsFrameworks
      • AccessDatabases
      • HiveDatabases
      • MongoDBDatabases
      • MySQLDatabases
      • PostgreSQLDatabases
      • RedisDatabases
      • TeradataDatabases
      • IllustratorDesign
      • PhotoshopDesign
      • BasecampManagement
      • JIRAManagement
      • SalesforceCRM

    Location

    Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.

    An Insider's view of Groupon

    How would you describe the company’s work-life balance?

    Groupon provides an environment where I can strive for maximum work-life effectiveness, room for growth, and there is always something new to do. I enjoy spending lots of time at work because I love what I do; the hours are not burdensome, Groupon fits me. I define success in my own terms & Groupon provides us with the flexibility to be successful.

    Milan

    Senior Manager of Operations

    What kinds of technical challenges do you and your team face?

    We are working on arriving at the optimal attribution models across different areas of our business. For example, the attribution of a purchase to a specific experience — a home page feature, an email, a push notification — likely has a different window of time where we can reasonably say a specific purchase is a result of a specific experience.

    Kristi

    Data Scientist

    How has your career grown since starting at the company?

    Here at Groupon, what you do matters. I got my start at Groupon as an intern and have had the opportunity in the past (almost) 5 years to build out a global volunteer program that has engaged over 5,000 employees in over 63,000 hours of service supporting the work of close to 650 nonprofit organizations.

    Alicia

    Program Manager, Employee & Community Engagement

    What projects are you most excited about?

    Recently, we committed to having 100% of our job descriptions reviewed for gender balance by the end of 2018. Also for 2018, work will continue with our Employee Resource Groups, who play a pivotal part in the attraction and selection of diverse top talent, and themselves can be developed and promoted into company leaders.

    Carlos

    Head of Diversity Recruitment

    What are Groupon Perks + Benefits

    Health Insurance & Wellness Benefits
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Retirement & Stock Options Benefits
    401(K)
    401(K) Matching
    Child Care & Parental Leave Benefits
    Generous Parental Leave
    Flexible Work Schedule
    Vacation & Time Off Benefits
    Unlimited Vacation Policy
    Paid Volunteer Time
    Perks & Discounts
    Casual Dress
    Commuter Benefits
    Game Room
    Recreational Clubs

    Additional Perks + Benefits

    Fitness benefits. Free office shuttles. Paid parental and family leave. Comprehensive sales training program. Sense of joy. Onsite cafes. Unlimited Routine Time Off (RTO). Flexible spending accounts. Life & AD&D insurance. 401(k). Disability coverage.

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