The SEO Senior Associate is responsible for coordinating and implementing SEO strategies for SoMe’s clients. The position requires a candidate who is goal oriented, possesses exceptional attention to detail, and has outstanding communication skills. It will also require the candidate to take direction and execute on a specified strategy the team puts together while also providing thoughts and strategy on SEO and content marketing.

The primary responsibility for the SEO Senior Associate is to work with the SEO leads and engagement managers to implement successful SEO strategies for SoMe clients. The SEO Senior Associate will have the opportunity to grow at SoMe and learn how SEO, content creation and social media intersect to create a successful digital presence for companies.

KEY DUTIES AND RESPONSIBILITIES included in the list below. Other duties may be assigned.

●  Working with SEO experts and engagement managers to execute SEO plans for clients

●  Communication to clients, team, and management on timelines and results

●  Act as the main client point of contact for SEO only projets

●  Collaborate with the larger SoMe team on client strategy and goal definition for success.

●  Keep pace with SEO industry trends and development

●  Perform keyword research and execute a keyword mapping strategy in coordination with client business objectives to optimize existing content and uncover new opportunities

●  Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

●  Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific

●  Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

●  Develop and implement link building campaigns

●  Develop and implement local optimization strategy

●  Develop, manage and execute search engine optimized communication/content strategies via social communities in coordination with client goals

●  Implement and administer search engine programs (XML sitemaps, webmaster tools)

●  Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

●  Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO and SEM strategies

●  Communication to team and management on project development, timelines, and results

●  Knowledge of HTML and web dev experience to implement SEO strategy and changes; ability to access sites through FTP and manage files through the index

REQUIRED PROFESSIONAL COMPETENCIES

●  Passion for SEO, keen interest in learning SEM, and other digital marketing offerings

●  Outstanding ability to think creatively, strategically and identify and resolve problems

●  Ability to effectively communicate SEO strategy and results to clients

●  Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

●  Ability to clearly and effectively articulate thoughts and points

●  Strong writing skills to develop effective call-to-action statements

●  High levels of integrity, autonomy, and self-motivation

●  Excellent analytical, organizational, project management and time management skills

●  Experience working with popular keyword tools and search analysis tools

●  High-level proficiency in MS Excel, PowerPoint and Word

●  Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

●  Knowledge of PPC programs and optimizing data gathered from both organic and paid sources

●  Experience with SEM is not required but is a plus

●  Experience working with WordPress and Square Space is a plus

EDUCATION AND EXPERIENCE

●  BA or BS required

●  2-4 years experience in Search Engine Optimization (SEO)

SUPERVISORY RESPONSIBILITIES

This position has no direct supervisory responsibilities

OFFICE EXPECTATIONS

This position is not remote and the expectation is that you will work from the Chicago office.

TRAVEL REQUIREMENTS

This position may require light travel to local and non local clients.

ADDITIONAL INFORMATION

SoMe Connect is a leader in the field of digital marketing with clients spanning from Fortune 100 brands to storied local companies. The SoMe team focuses on cultivating one-to-one conversations with each client's audience in order to drive website traffic and brand awareness. Executing against each client's customized strategic plan, SoMe builds communities of active, engaged fans who serve as passionate brand advocates.