Social Media Associate

| Chicago | Hybrid
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As the newest member of our in-house social team, you will to help develop and execute our overarching and brand-specific social media strategy and engage with and build passionate communities around our products. We’re seeking a passionate storyteller, strategic thinker, skilled communicator and executor who has managed a portfolio of corporate social channels simultaneously.  You will need to have a deep understanding of social voice, tone and style that is true to the cannabis culture.  You’re an aficionado on platforms like Instagram and Facebook, but you’re always thinking about what’s “next.” This is an opportunity to shape the voice of the rapidly evolving cannabis industry.  Buckle in, the rocket ship is taking off!!

Responsibilities

  • Develop and execute a winning social media strategy that helps GTI’s brands achieve their audience engagement and growth goals
  • Engage customers at different points of the marketing funnel through social media to develop our brand goals
  • Support Brand Team in development and execution of new product development communication strategies and tactics with sales for wholesale and retail business
  • Support new business development and content marketing activities including SEO/SEM
  • Continuously monitor ROI and translate channel / campaign data into actionable insights
  • Maintain content calendar in partnership with brand managers and outside agencies
  • Develop field activation content in partnership with field marketing team
  • Conduct periodic competitive audits & implement new/reactive plans as needed
  • Drive partnership community engagement through promotion of success and opportunities in GTI markets
  • Respond to various customer service and general business inquiries through our social channels on a daily basis
  • Provide creative art direction and participate in ideation for graphic design projects, ensuring alignment to brand guidelines and social media best practices.  
  • Assist in creative development of social media assets, including graphic design and video

Qualifications

  • Bachelors Degree in Marketing, Communications, Business Administration or related degree
  • Proven experience in social media and campaign management, publishing, writing and content creation required (brand or agency)
  • Demonstrable experience leveraging Facebook, Instagram, YouTube, Twitter, Pinterest, Snapchat and other emerging platforms to engage and build communities
  • Solid understanding of social tools such as Hootsuite, Google Analytics, Zendesk, or similar
  • Able to assist in content creation with basic graphic design skills on the social media platforms and on other apps (creating IG stories, etc.)
  • Ability to write copy that is both emotional and informational, and confident in publishing copy and content to mass audiences
  • Ability to successfully organize, prioritize and manage multiple projects under strict deadlines
  • Strong collaboration and project management skills with an ability to work effectively with different people within an organization
  • Adapts and thrives in a demanding, start-up, fast-paced environment
  • Operates with a high level of professionalism and integrity, including dealing with confidential information

Additional Requirements

  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must possess valid driver’s license
  • Must be a minimum of 21 years of age
  • Must be approved by state badging agency to work in cannabis industry
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AccessDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • Google DocsManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • Monday.comManagement
    • WordpressCMS
    • HubSpotCRM
    • Microsoft DynamicsCRM
    • SalesforceCRM
    • MailChimpEmail
    • SendGridEmail

Location

Green Thumb is located in River North, a short walk from the Chicago Brown Line, near the Ohio expressway entrance, and close to many major bus routes. Or Green Thumb may be a living room or home office! HQ remains open, giving our teammates options to choose what suits each individual & team best.

An Insider's view of Green Thumb

What projects are you most excited about?

I enjoy supporting initiatives that help people impacted by the War on Drugs, like our Good Green movement. I'm excited about what we’re doing to support expungement, cancer, employment, & education organizations nationwide. Giving back is core to Green Thumb’s DNA, and it’s truly a company value that runs through all of us.

Jai

Director, Social Impact

How has your career grown since starting at the company?

Since my first day at Green Thumb, the leadership team quickly empowered me to help drive the business. My scope has rapidly increased, & I now manage a large team that significantly influences the company’s strategy & operations. I’ve been able to sharpen my leadership skills while learning about the cannabis category, learning lessons every day!

Rich

Head of Merchandising

What is your vision for the company?

We believe in the positivity of cannabis and the viability of this industry in the U.S. Our mission is to promote well-being through the power of cannabis while giving back to the communities we serve. Americans are choosing cannabis and it’s an exciting dynamic to be part of a leading company in a brand-new industry, forging new ground.

Ben

Founder and CEO

What kinds of technical challenges do you and your team face?

We operate across multiple states nationwide, so the biggest technical challenge can be the lack of clarity on what can and cannot be done. Each state requires different technological, both hardware and software, needs. This requires complete flexibility and communication between all parties involved.

Jalen

IT Analyst

What are Green Thumb Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
GTI offers pre-tax commuter benefits for all employees to be used on transit and ride sharing apps!
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
GTI has a 420 Happy Hour which occurs on a monthly basis hosted by rotating team members who create a theme-based event.
Professional Development Benefits
Lunch and learns
Promote from within

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