Social Media Associate at Green Thumb

| Chicago
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As the newest member of our in-house social team, you will to help develop and execute our overarching and brand-specific social media strategy and engage with and build passionate communities around our products. We’re seeking a passionate storyteller, strategic thinker, skilled communicator and executor who has managed a portfolio of corporate social channels simultaneously.  You will need to have a deep understanding of social voice, tone and style that is true to the cannabis culture.  You’re an aficionado on platforms like Instagram and Facebook, but you’re always thinking about what’s “next.” This is an opportunity to shape the voice of the rapidly evolving cannabis industry.  Buckle in, the rocket ship is taking off!!

Responsibilities

  • Develop and execute a winning social media strategy that helps GTI’s brands achieve their audience engagement and growth goals
  • Engage customers at different points of the marketing funnel through social media to develop our brand goals
  • Support Brand Team in development and execution of new product development communication strategies and tactics with sales for wholesale and retail business
  • Support new business development and content marketing activities including SEO/SEM
  • Continuously monitor ROI and translate channel / campaign data into actionable insights
  • Maintain content calendar in partnership with brand managers and outside agencies
  • Develop field activation content in partnership with field marketing team
  • Conduct periodic competitive audits & implement new/reactive plans as needed
  • Drive partnership community engagement through promotion of success and opportunities in GTI markets
  • Respond to various customer service and general business inquiries through our social channels on a daily basis
  • Provide creative art direction and participate in ideation for graphic design projects, ensuring alignment to brand guidelines and social media best practices.  
  • Assist in creative development of social media assets, including graphic design and video

Qualifications

  • Bachelors Degree in Marketing, Communications, Business Administration or related degree
  • Proven experience in social media and campaign management, publishing, writing and content creation required (brand or agency)
  • Demonstrable experience leveraging Facebook, Instagram, YouTube, Twitter, Pinterest, Snapchat and other emerging platforms to engage and build communities
  • Solid understanding of social tools such as Hootsuite, Google Analytics, Zendesk, or similar
  • Able to assist in content creation with basic graphic design skills on the social media platforms and on other apps (creating IG stories, etc.)
  • Ability to write copy that is both emotional and informational, and confident in publishing copy and content to mass audiences
  • Ability to successfully organize, prioritize and manage multiple projects under strict deadlines
  • Strong collaboration and project management skills with an ability to work effectively with different people within an organization
  • Adapts and thrives in a demanding, start-up, fast-paced environment
  • Operates with a high level of professionalism and integrity, including dealing with confidential information

Additional Requirements

  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must possess valid driver’s license
  • Must be a minimum of 21 years of age
  • Must be approved by state badging agency to work in cannabis industry
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Location

Green Thumb is located in River North, a short walk from the Chicago Brown Line and near the Ohio expressway entrance.

What are Green Thumb Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
GTI offers pre-tax commuter benefits for all employees to be used on transit and ride sharing apps!
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
GTI has a 420 Happy Hour which occurs on a monthly basis hosted by rotating team members who create a theme-based event.
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