Social Media Marketing Manager
Kin is the home insurance company For Every New Normal. Because of our proprietary technology and direct-to-consumer model, we provide affordable pricing without compromising coverage, even in areas most impacted by climate change. We’re proud to offer fully digital homeowners insurance with an elegant user experience, accurate pricing, and fast, high-quality claims service.
We are also proud to be recognized as Built In’s 2021 Best Midsize Companies to Work For in Chicago and Forbes 2021 Best Startup Employers in America. We are growing super fast, and we need forward-thinking, inspired game-changers like you to help lead the way.
So, what’s the role?
We’re looking for a creative and experienced Social Media Marketing Manager to elevate the Kin brand on Facebook, Twitter, LinkedIn, Instagram, and YouTube, and to explore other channels. You will report to the Director of Brand Marketing and join an already established content team to grow and engage our audience and help convert them into website visitors, leads, and loyal customers. You will be creating and scheduling content, writing copy, managing community engagement, and monitoring content and channel performance. The ideal candidate has a natural command of social media best practices and trends and understands how to leverage these for our various audiences.
A day in the life could include:
- Developing and executing our social media strategy across all channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube, in collaboration with marketing leadership.
- Setting, measuring, and regularly reporting on key social media KPIs, including follower growth, engagement, amplification, and leads.
- Managing all aspects of social distribution, including scheduling content, community management, and optimizing posts for engagement.
- Maintaining the Kin brand and reputation in profiles, headlines, copywriting, and community responses across multiple platforms.
- Developing a social listening strategy to measure brand value, engage consumers, answer community questions, and save online customer feedback.
- Proactively exploring the competitive landscape and identifying new social channels, platforms, trends, and tools for the company to leverage.
- Developing relationships and engagement strategy with key industry thought leaders and influencers on social media.
- Creating compelling, shareable content that represents the Kin brand, collaborating with the Brand team to create original design assets and copy, and developing and curating photos, unique graphics, videos and other engaging content.
I’ve got the skills… but do I have the necessary ones?
- Bachelor's degree in marketing, communications, digital media or equivalent.
- 3 to 5 years of job-related experience.
- Proficiency in various social media channels (Twitter, Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.) and social media management platforms.
- Experience developing, executing, and reporting on social media campaigns.
- Excellent communicator with strong verbal, written, and analytical skills.
- Experience with community management and crisis communications.
- Compelling portfolio of work over a wide range of creative projects.
Bonus Points:
- Knowledge of Adobe Photoshop, Canva, InDesign, Premiere Pro, After Effects, and other graphic design/video editing software a plus.
Oh, and don’t worry, we’ve got you covered!
- Medical, Dental and Vision Insurance (including 100% employer-paid plans)
- Remote/Hybrid Work Environment
- Flexible PTO policy
- Very generous equity options and 401K
- Parental Leave
- Continuing education and professional development
- Disability and Life Insurance
- Onsite gym membership - when we return to the office (Chicago office only)
- The excitement of joining a high-growth Insurtech company and seeing your work make an impact
In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality.
Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.
EEOC Statement
Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.