Company Overview:

The Paramount Group is a family of cutting edge culinary and hospitality brands based in Chicago’s West Loop neighborhood.  The brands, which include Paramount Events, The Lakewood, HighGround, Eden, Paramount Fresh and more, are collectively owned and operated under one roof.

Founded in 2011, Paramount Events was the starting point of The Paramount Group and is now the city’s premier catering company specializing in events, weddings and drop-off. Known for excellent service, innovative chefs, and impeccably sourced ingredients (many even grown onsite), Paramount Events is an industry leader in the catering and events community.  With capabilities to host small private dinners for 2, drop off meals at offices, or put on large-scale events for up to 10,000 people.  Some notable events include NeoCon, Chicago Gourmet presented by Bon Appétit (Chicago’s premier annual epicurean event), and many other galas in the Chicagoland area.

While many of Paramount’s functions are catered off-premise, in the Summer of 2016 the company expanded with the opening of The Lakewood, an onsite event venue known for its versatility.  The Lakewood is perfect for weddings, corporate events, dinners, and gatherings. The Lakewood can host a seated dinner for 225 guests, or a cocktail party for up to 300. At the opposite end of the building, Eden is an American restaurant with a Mediterranean influence and a focus on locally sourced ingredients.  Since opening in Winter of 2016, Eden has received citywide praise for its fresh cuisine, onsite grow house, experienced culinary team, and modern ambiance. 

The Paramount Group family continues to expand, in 2018 we introduced Paramount Fresh – Fresh Market Delivered, Lake Street Staffing – Premier Staffing Agency, Spaces at 1756 – Offsite Meeting Spaces, and West Lake Market – A Local Monthly Market.

Position Summary:

The Social Media Manager is responsible for the successful execution of strategic and tactical social media and marketing plans for The Paramount Group’s family of brands, including but not limited to social media strategy and planning, content creation, brand management, digital marketing, and public relations. The Social Media Manager must have a clear understanding of their audience and customers, and have strong writing, analytical and organization skills.

The Social Media Manager is an integral part of a rapidly growing company that is fast-paced and deadline driven.  This individual will be held accountable for practices that are sustainable, efficient, accurate, and measurable.  It is an expectation that the Social Media Manager is able to work flexible and, in some cases, non-traditional hours to ensure the job is completed.

The Social Media Manager will have experience and strong skills related to content planning, content development, and social media management, photography, photo editing, and Microsoft Office (especially Excel). In addition, the Social Media Manager is expected to have extremely strong writing skills, great attention to detail, and be able to communicate effectively both in writing and in person.

Job Responsibilities:

• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and messages)
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Shape visual identity and storytelling across all brands
• Manage the guest experience online and in print, and work to drive sales across brand portfolio
• Work in collaboration with outside design firms, creative, and PR agencies to generate digital and print content as part of the overall brand strategy
• Collaborate with multiple departments to develop, execute and measure high-impact marketing and advertising that supports strategic priorities and promotes services, products and events for all brands
• Consistently monitor web analytics and provide executives updates on KPIs across channels determine progress and areas of opportunity
• Perform any other tasks as needed by management

Skills and Abilities for Success:

• Excellent oral and written communication skills, with great attention to detail in writing (delivery of written content with no spelling or grammatical errors)
• Basic photography and photo editing skills
• Ability to quickly learn, implement, and leverage new social and digital marketing tools to improve business outcomes
• Excellent people management skills; the ability to build strong working relationships with marketing staff, cross-functional teams, hourly service and facilities staff, B2B and B2C customers, and third party agencies
• Positive attitude and work ethic – ability to multi-task and problem solve, resourceful, and highly efficient under timelines. Ability to find creative solutions to overcome roadblocks, rather than just finding reasons why something can’t be accomplished
• Ability to collect, analyze, and distill insights from data that lead to actions and improved business outcomes
• Ability to work flexible, non-traditional hours as needed to complete work
• The social media manager should have the ability to track: Audience Growth, Audience Profile, Audience Engagement, Content Reach, Engagement by Content Type, leads generated from social channels, Response Rate and Quality, Negative Feedback
• The social media manager should also have basic knowledge of: Hootsuite, Google Analytics, Facebook Ads Manager, Facebook Insights, Instagram scheduling tools (schedugram)

Required Education/Experience:

• Bachelor’s Degree or higher in Marketing, Advertising, Communications, Business Administration, or other applicable degrees
• 2+ years of social media marketing experience; proven track record of success in brand marketing, experience in hospitality or restaurant industry, and experience marketing a portfolio of brands