Sr. Aggregator & Affiliate Marketing Manager
The world has changed. Why hasn’t insurance?
Kin’s mission is to reimagine home insurance For Every New Normal. While other insurers struggle to handle a fast-changing world, Kin is built for the future and is prepared to meet its challenges head on while helping our customers do the same.
Kin is proud to be one of BuiltIn Chicago’s 2021 and 2022 Best Mid Sized Companies to work for, and Forbes 2021 Best Startup Employers in North America. Simply put, our people are what make us great, and we need forward-thinking, inspired game-changers like you to join us in our mission.
So, what’s the role?
We are looking for a Sr. Aggregator & Affiliate Marketing Manager to own our lead generation efforts from Aggregator and Affiliate channels. In this role, you will work closely with internal & external partners to drive growth, pulling many different levers to grow new user acquisitions from our current aggregator partnerships by optimizing different levers (targeting/audience criteria, bid amount, creative, landing experience etc). You will also be responsible to test & scale Affiliate channels.
Here, you will get to be part of a dynamic, data-driven team while bringing your problem solving skills to the table. You will oversee the development, execution & optimizations of the aggregator and affiliate strategies. To be successful in this role, it is crucial that you have a deep understanding of auction-based lead generation platforms, real-time bidding optimization, and experience working with lead distribution software.
A day in the life could include:
- Leading prioritization, development and execution of marketing campaigns to drive leads from aggregators
- Executing end-to-end set-up, optimizations, and maintenance of lead buying campaigns
- Driving testing strategies to inform bidding, targeting, creative, & landing page optimization to drive conversion
- Overseeing aggregator & affiliate channels, and their budgets, ensuring the channel strategies are aligned to business priorities and campaigns are efficient and effective
- Conducting thorough and continuous experimentation and A/B testing to improve effectiveness and efficiency
- Working cross-functionally with Sales, Analytics, Product, and Underwriting teams to experiment with targeting criteria, segmentation to optimize growth and profitability metrics, i.e. #new users, CPL,CAC etc.
- Performing as an active thought-leader on the home insurance lead landscape; be an internal resource for lead marketplace trends, features, and best practices
- Finding creative channel strategies to acquire customers
- Defining and tracking campaign success metrics
I’ve got the skills… but do I have the necessary ones?
- 5+ years of experience running lead aggregator, affiliate channels with a proven track record of success
- 2+ years managing direct reports
- Data driven to identify channel growth levers, and actionable insights
- Ability to work cross-functionally on a sizeable team
- Experience with user segmentation, personas, customer journeys, and LTV
- Familiarity with a range of marketing technologies and analytics tools
- Strong analytical skills, attention to detail, problem solving skills and a motivated self-started with the ability to handle multiple priorities and expectations
Bonus Points:
- Experience working with the insurance-specific aggregators (i.e. MediaAlpha, Everquote, QuoteWizard, etc).
- Proficient with Looker and/or other data visualization tools
- Ability to oversee and run paid campaigns on our channels
- SQL experience
Oh, and don’t worry, we’ve got you covered!
- Medical, Dental and Vision Insurance
- Flexible PTO policy
- Generous equity package
- 401K match
- Parental Leave
- Continuing education and professional development
- Disability and Life Insurance
- The excitement of joining a high-growth Insurtech company and seeing your work make an impact
In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality.
Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.
EEOC Statement
Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Kin encourages applications from all backgrounds, communities and industries, and are committed to having a team that is made up of diverse skills, experiences and abilities.
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