Sr Assistant Brand Mgr, Zoro at Zoro

| Chicago
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Job Title: 

Sr. Assistant Brand Manager, Zoro


Chicago, IL or Buffalo Grove, IL

Company Summary:
In the past seven years, Zoro has grown from a group of 6 people working out of a 2,000 square foot building, offering fewer than 100,000 products to a group of 250+ working out of a 60,000+ square foot building, offering more than 2,000,000 unique products.

Primary Function:
Zoro is hiring a Senior Assistant Brand Manager (Sr. ABM) for our Brand Development Team located in our Chicago, IL office, reporting to the Sr. Manager, Brand Development. We are looking for entrepreneurial-minded talent that thrives in a collaborative environment focusing on collective solutions that drive additional business and continually improves the customer experience. Zoro is looking for someone who has had strong experience in a branding/marketing role in their early career and is on the cusp of being promoted to a Brand Manager and will quickly demonstrate their skills in that regard.

As a Sr. ABM, your main task will be to assist the Sr. Brand Manager in developing and executing a broad variety of brand-building initiatives from beginning to end – in strong collaboration with the cross-functional partners within the organization. The Sr. ABM will analyze market and customer data to develop conclusions that will be used to evolve the brand agenda and identify new work streams and growth opportunities. The Sr. ABM will be responsible assisting in the seamless execution of the brand equity and awareness building activities of the Brand Development team. This person will own the branding refresh of our private label business, work internally with our key partners and be the day-to-day liaison between the Brand and other teams across the company

Duties and Responsibilities:

The Sr ABM will join our marketing team and assist in the planning and execution of our brand awareness and equity-driving marketing programs, including but not limited to:

  • On-going branding initiatives – the Sr. ABM will be involved in many of the enterprise-wide branding efforts and will provide key leadership/ownership of the following:
    • Lead the company-wide initiative to evolve the Zoro Private Brand suite of products so that the entire line of products fits with the new brand design pallet that was launched in January 2019. This person will work with the Brand Design and Product Teams to create new branding elements for the entire line of Zoro Private Brand products - our current lineup includes nearly 100,000 items in our P/L assortment.
    • Work with the relevant cross-functional partners when writing creative briefs for brand-related projects (media, homepage, video, content) to ensure that the brand look, feel and voice is being represented appropriately across all customer communication touch points.
    • On cross-functional projects, where a brand marketing liaison is needed, the Sr. ABM will serve as that point person, bringing brand expertise to projects such as, but not limited to: Zoro homepage projects with the UX/UI Team, email and direct mail initiatives with the Promo Team, business performance and metrics with the Analytics Team. This person will need to feel comfortable speaking up as the voice of the brand on cross-functional projects and report progress on those initiatives to marketing leadership in monthly meetings.
  • Establish a new capability for the company as it pertains to digital content (mostly video and/or 3D images). This person will lead the process to select the agency partner to work with as well as develop and align senior leadership to the test strategy and plan. The person in this role would manage/lead this project along with being a key point of contact for the agency relationship and execution. This person will also work with Analytics, Product, CX, UX and IU to execute the test to use the results to make a recommendation for how Zoro should approach digital content and expand upon it. The expectation is to identify the key products/categories that will help drive incremental sales with enhanced assets that will result in quantifiable lift in sales.
  • Continually have a "Customer First" mindest and help the Brand Team explore ways to bring our customer appreciation to life along the buyer's journey. 
  • Partner with marketing team on any brand-related initiatives – examples of this could include ad hoc branding projects with our design team on trade show needs, or review questions/learning needs related to customer research with our insights team.
  • Work with analytics to create and report out on a monthly tracking tool for key marketing measures that can be used across the organization to measure the success of the various marketing programs.
  • Monitor market trends, research and report on competitors' activities to identify opportunities and key issues.
  • Assist the Senior Brand Manager in the development and execution of various mass media tactics to grow Zoro brand awareness. 


  • Bachelor's degree from an accredited 4-year college or University is required, MBA is preferred
  • Degree in fields such as in marketing &/or business is preferred.
  • Two (2) – three (3) years of work experience in brand management, ecommerce or technology industry preferred.
  • Strong collaboration and communication skills (spoken and written)
  • Strong analytic skills
  • Proficiency in Microsoft Office, especially with Excel and PowerPoint
  • Detailed oriented, organized, and the ability to manage multiple priorities
  • Experience in digital & web analytics such as Google Analytics strongly preferred


Zoro is an Equal Opportunity Workplace and an Affirmative Action Employer.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status


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Technology we use

  • Engineering
  • Product
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • DjangoFrameworks
    • Google AnalyticsAnalytics
    • JIRAManagement


One office is located in the West Loop, offering diverse eateries and steps away from nightlife! The other is in the northern suburb of Buffalo Grove.

An Insider's view of Zoro

How would you describe the company’s work-life balance?

We are driven and work hard, because we are growing like crazy! We are in this together because we want to be, not because we have to. On the flip side, I've never missed one of my kid's ball games, concerts, parent-teacher conferences, and when I take a vacation, I'm actually allowed to take it (of course, I'm available if you need me, team)! :-)


HR Leader

What does your typical day look like?

As a Financial Analyst with Zoro’s Finance team, my typical day starts with generating daily sales reports and sending it over to our headquarters. Then, I talk to business unit owners and gather information that would impact our financials. Zoro has an encouraging collaborative environment…everyone is easily approachable!


Financial Analyst

How do you empower your team to be more creative?

Zoro has an awesome test and learn culture where you can try new things and see what works and what doesn't and, most importantly, learn from those lessons and drive improvements. We constantly look for ways to do that - whether it is tools, engagement, processes or empowerment. We share best practices, feedback and suggestions from our agents.


Director, Customer Service

How do you collaborate with other teams in the company?

There’s a hunger for Design Thinking and making decisions based on customer feedback here at Zoro. Working on a scrum team as a UX Architect supports this directly but I’ll even get stopped in the hall by co-workers wanting to incorporate customer insights into their own projects. It comes from a culture of succeeding through collaboration.


UX Architect

What are Zoro Perks + Benefits

Zoro Benefits Overview

Very competitive package - beyond your base salary, we offer bonuses, a 401(k) match and additional 401(k) incentive contribution, a full-scope of medical/dental/vision/life insurance benefits, voluntary benefits, shuttle service, a bunch of free food (free coffee, soft drinks, snacks, and free meals from time-to-time). Our North Suburb office has a subsidized cafe inside our offices that is a breakfast/lunch spot and coffee bar, in addition to a game room, recreation area and a rock room... yes a rock room... bring your axe and rock out on a break!

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Optional Voluntary Benefit
Wellness Programs
Discount partnership with Sky Fitness.
Onsite Gym
Buffalo Grove equipped with workout bench, dumbells, free weights, a basketball court, badminton court, ping pong, air hockey, bags, golf net, outdoor volleyball, and we've even played quiddich!
Retirement & Stock Options Benefits
401(K) Matching
3.5% contribution by Zoro on a bi-weekly basis (whether you contribute or not). Additional 3.5% target contribution based on annual company performance.
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
We've won a Dave Thomas award for having a solid adoption assistance program - that's pretty cool!
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Starting at 18 days per year with carryover option of up to 5 days.
Paid Volunteer Time
We like to give back to the local community. We have team builders focused on helping a variety of philanthropic organizations.
Paid Holidays
Zoro offers all employees paid time off to observe all major holidays.
Paid Sick Days
Perks & Discounts
Casual Dress
We feature a range from shorts and t-shirts to those who embrace "Tie Tuesdays". Wear what makes you comfortable, but you may want to clean it up if you have an important customer in town!
Commuter Benefits
In our North Suburb office, we feature shuttle service to/from Buffalo Grove, Highland Park, and Deerfield stops. Also a commuter benefit program available as a voluntary benefit.
Company Outings
We've done many of these. From ball games to luaus to olympics to the zoo - Zoro finds ways to treat employees to lots of fun.
Game Room
Basketball, bags, driving range net, ping pong, badminton, video games, music room... we even played quiddich in our warehouse for our Harry Potter-themed Halloween event!
Stocked Kitchen
All offices feature coffee, soft drinks, sparkling water, tea, popcorn machine, random snacking opportunities, as well as an on-site cafe in our North Suburb office.
Some Meals Provided
Happy Hours
Sometimes happy hours provided by the company, but many team members get together outside of work because they want to, not because they have to!
Recreational Clubs
Softball, bowling, and dragon boat racing team... yes, dragon boat racing!
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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