Description & Requirements
Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer... really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success- while driving revenue and profit. As a Senior Brand Manager (Sr. BM)- you will be at the center for some of the biggest decisions we make.
Sr. Brand Managers are leaders in our brands and businesses: You unearth opportunity to drive impact and turn ideas into actions. Your responsibilities will span across strategy- advertising- media- and agency management. This position is best suited for someone who is creative- has a bias for action- a love for social media- and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.
The Sr. Brand Manager role will lead communications for an established icon on Ore-Ida and build a new brand in Homebake as part of the 'Easy Meals Made Better' team. You will be responsible for partnering with incredible creative talent to find new ways for these brands to connect with consumers. You will be responsible for thinking differently to get to breakthrough creative strategy that unlocks compelling brand ideas in the world- and for inspiring others to do the same.
Key Components of the Role

• Build breakthrough communications that will build brand equity and drive long-term growth for the business- including:
  
  • Own creative brief for external collaborators
  • Manage end to end creative strategy- and ensure alignment with your understanding of the consumer and culture
  • Identify best creative territory/big idea for development
  • Drive agency discussion- owner of feedback to lead agency
  • Think strategically and holistically across full marketing mix- with specific focus and passion on emerging platforms
  • Approve research framework for creative development
• Drive strong collaboration with category marketing- central marketing- consumer insights- sales- finance- and agency partners to take creative ideas & activations from concept to reality
• Lead discussions during presentations with business unit and marketing senior leadership- and champion bold and breakthrough ideas at the most senior levels of our organization
• Lead full cross-agency team (creative- social- media- PR) to bring ideas to life and extend campaign across relevant channels- including hands-on management of social media team- engaging the brand in culture. Responsible for delivering creative work and activations on time and on budget
• Develop a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy; identify areas of opportunity to deepen understanding and partner with insights leads to answer
• Analyze data to develop strategies and assess in market results to drive business objectives; develop learning agendas to drive continuous improvement in our advertising efforts

Qualifications

• Creative innovators with the courage to stand up for ideas and are passionate about the power of brand- design & consumer experience to impact strategic direction of business
• Proven track record of drive for results and leadership
• Operates with agility with solid problem solving and simplification skills
• Strong communication- influence and relationship building skills in a cross-functional team environment
• 7+ years of proven experience in marketing or experience supporting on the agency side (advertising- consulting- media)- social media specific experience a plus
• Bachelor's degree required
• Models resiliency in a dynamic- fast paced work environment that requires flexibility to manage multiple simultaneous projects

About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We're on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We're proud of where we've been - and even more thrilled about where we're headed - as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures - as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we're growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today's workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role's responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.