Sr. Brand Marketing Manager at Chowbus

| Chicago
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The Sr. Brand Marketing Manager leads the brand marketing strategies and marketing campaign strategies. He/She is responsible for developing, implementing and executing marketing initiatives and activities. He/She will be in charge of planning, implementing, and monitoring our marketing campaigns including but not limited to: campaign development, marketing toolkits development, and content development.

The Sr. Brand Manager has a clear understanding of how to identify brand position, and create marketing campaigns and go-to-market strategy to increase brand awareness and user acquisition. This position will work closely with regional marketing as well as other functions to effectively execute campaigns through multiple marketing channels. 

This role leads a team of marketing planning, content marketing, design and production and reports to the Marketing Director. 

Responsibilities include, but not limited to:

  • Conduct research to identify brand position and opportunities
  • Develop marketing strategies to establish brand awareness
  • Develop Chowbus brand campaigns and monthly marketing campaigns based on the company's goal and market trend.
  • Own marketing toolkits development including assets concept, briefing and production.
  • Lead content strategy and create content guidelines for all related marketing channels.
  • Manage PR effort to increase brand public exposure.
  • Plan and execute offline ads media buy, including identifying media, developing ads content and negotiate price to optimize the ROI.
  • Assisting with product development, pricing and new product launches as well as developing new business opportunities
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Deliver critical reporting and analysis to communicate performance.
  • Support other marketing functions based on request.

Qualifications:

  • Bachelor’s degree
  • Minimum 5 years of relevant marketing experience
  • Proven experience carrying out impactful marketing campaigns that drive valuable results
  • Deep understanding of assets creation
  • Solid understanding of PR and content generation
  • Highly organized with an ability to manage resources, budgets, and onsite personnel
  • Strong communication skills – written and oral
  • Capacity to manage multiple projects simultaneously
  • Excellent problem-solving skills and a team player
  • Attention to detail, ability to multitask and be flexible enough to evolve in a rapidly changing environment
  • Excited by startup agility and empowerment
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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail

Location

55 E Jackson Blvd. Suite 450, Chicago, IL 60605

An Insider's view of Chowbus

What's something quirky about your company?

Everything here truly revolves around authentic food. For lunch, employees make subsidized orders through our own platform that are delivered directly to the office. Coworkers might bring in interesting snacks they've found, or samples of new items from our grocery service or desserts for birthdays! There is no shortage of ways to try new cuisines!

Thomas

Sr. Software Engineer

What does your typical day look like?

No day is the same at Chowbus! My days are typically spent working with teams to analyze and diagnose different areas of the business and implementing solutions to improve it. I typically start my days around 8:30am and finish my work when I feel good about the progress I have made.

Matt Jones

Head of Central Operations

How does the company support your career growth?

There are many opportunities to advance and make change within the company. Leadership does a great job of developing employees' skills and providing feedback towards our goals, setting people up for growth and future success. You truly can play a large role in helping to shape the future of this company, while growing yourself.

Michael Gross

Operations Analyst

How do your team's ideas influence the company's direction?

We don’t say no to any idea, we truly evaluate any employee’s idea. Our strategy is not from the top down, it's from the bottom up, the teams that work with our customers everyday have the most knowledge of what our customers want and that is where the innovation and best ideas come from. We love jamming and creating new ideas with each other!

Linxin Wen

CEO

What's the biggest problem your team is solving?

Chowbus has been growing super fast, I joined the company when it was a “small” start-up, now we’ve expanded to more than 20+ cities, it’s inspiring while challenging. For our team, we are trying our best to make sure marketing gives adequate supports to each region, and make efforts to make more people aware of this amazing delivery app.

Cindy Yang

Marketing Manager

What are Chowbus Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Promote from within
Continuing Education stipend
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