Sr Consultant, Marketing Communications
Overview of Role:
The Marketing Manager, Financial Services Research and Consulting (FSRC), will be responsible for strategic planning and execution of all marketing programs associated with FSRC thought leadership and events globally. This includes design and execution of thought leadership campaigns using FSRC research and all associated event communications to support TransUnion’s continued efforts for market leadership across the globe
What we’ll bring:
- A welcoming and energetic environment that encourages collaboration and innovation. We consistently explore new technologies and tools to be agile.
- Flexible time off, workplace flexibility, an environment that welcomes continued professional growth through support of tuition reimbursement, conferences and seminars.
- Our culture encourages our people to hone current skills and build new capabilities, while discovering their genius.
What you’ll bring:
- 8+ years in marketing, communications, public relations or other related discipline
- Basic understanding of financial services industry
- Experience working with and effectively communicating with senior-level managers and executives, and associates in multiple office locations and across time zones
- Outstanding verbal and written communication skills
- Solid organizational skills and high degree of comfort managing multiple assignments
- Proven track record for completing assignments on time
- Desire to produce high-quality work with a strong attention to detail
- Proven organizational, analytic, diplomatic, and problem solving skills, driven by intellectual curiosity and independent thinking
- Ability to be flexible with a positive “can do” attitude and enthusiasm for working in an intensive, deadline-driven and high-profile role with minimal direct supervision
- Experience managing multiple projects and the ability to quickly establish credibility and guide teams across multiple organizational boundaries, global locations, and/or time zones
Impact you’ll make:
- Serve as a collaborative partner and stay closely connected with the FSRC team’s leadership so that you can create an effective program strategy around business needs. You will serve as marketing’s primary liaison with the FSRC team.
- Draw connections between FSRC research and insights and TransUnion’s solutions to inform marketing plans and tactics.
- Act as central coordinator for all marketing functions in support of FSRC initiatives.
- Collaborate with (and educate) sales teams on the objectives of FSRC marketing programs and effective follow up. Communicate results and inform cross-functional teams of sales feedback to inform future initiatives.
- Serve as the strategic voice of communications across FSRC.
- Develop and execute cross-channel strategic marketing plans/programs for FSRC in conjunction with PR, events, social, web, email, design and marketing content teams.
- Partner with FSRC leadership on thought leadership strategies in every region and work closely with regional marketing managers on program development and execution of thought leadership content and event communications.
- Lead and execute all communications efforts across all FSRC events globally.
- Partner with the Corporate Marketing and Communications teams on ensuring proper brand and message.
- Work with the Internal Communications team to amplify the appropriate programs and results across the TU associate base.
- During the three-year planning process, serve as point person for marketing plan development, liaising with the FSRC, Marketing Services, Corporate Communications and others, to deliver a marketing plan that fully supports the team’s financial and brand goals.
- Manage FSRC-based marketing programs from start to finish including strategic direction, creative, execution, goal development and measurement. You are the project manager.
- Ensure that integrated marketing and communications plans—including key messaging, positioning, channel spend allocations and measurable objectives—are all in alignment with overall enterprise and business unit goals.
- Own Creative Brief development after pre-campaign strategy is determined with the team. Inform cross-functional teams of audience specifics (key messages, size, roles, needs, objections, motivations, drivers, etc.), campaign objectives (goals, strategy) and measurement metrics. Meticulously measure program response, leads and overall and project-specific ROI. Issue comprehensive monthly/campaign-level reports to peers, leaders and others. Ensure these reports are consistent across programs (and with other verticals’ reports).
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.