Sr Content Marketing Specialist
Discover. A brighter future.
With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.
Come build your future, while being the reason millions of people find a brighter financial future with Discover.
Job Description
The Content Marketing Specialist will be responsible for delivering best in class content that drives international presence and preference for the Discover Global Network brand. This role will work closely with international marketing, brand and communications team members and the Digital Marketing team to further strengthen content collaboration, synergies and strategies. Additionally, this person will work with leaders across the organization, Corporate Communications, external vendors/agencies and key stakeholders across payments.
Leads marketing content messaging strategy that differentiates Discover from competitors while gaining credit for our scale, partnership and technology in the digital, social, and event channels. Focuses on the development of external content including articles, white papers, videos, podcasts, social posts, press releases, and paid efforts. Tests various methods and channels for growing brand presence as well as refining content SEO efforts and metrics.
Responsibilities
· Leads content development including briefing agency, content review, on site and virtual support for video recordings/podcasts, and activation of content via social, web site and other channels. Leverages research and tools to create custom programs and marketing materials for Acquirers, large merchants, and issuers to expand the business.
· Represents the business interest in content, brand, and digital efforts including development and distribution of content and managing related paid media campaigns.
· Manages business, brand, and legal approvals for content and derivative assets including infographics, social media.
· Leads efforts to develop integrated content scorecard and quarterly reporting to leadership.
· Collaborates with Digital Marketing, events team and related agencies to develop effective digital and event-related activation plans.
· Serves as the Brand and Communications representative on various special cross-functional internal projects as needed.
Minimum Qualifications
At a minimum, here’s what we need from you:
· Bachelor's Degree in Communications, English, Marketing or related field
· 4+ years of experience in Marketing, Digital Marketing, or related experience
· In lieu of a degree, 6+ years of experience in Marketing, Digital Marketing, or related experience
Preferred Qualifications
If we had our say, we’d also look for:
· 6+ years of experience in Financial Services, Client Services, Digital User Experience, or related experience
· Experience leading content strategy in a global environment
· Strong understanding of SEO strategy
· Storyteller and strong writing skills
· Payment Services understanding/experience
#LI-BP1 #Remote
What are you waiting for? Apply today!
The same way we treat our employees is how we treat all applicants – with respect. Discover Financial Services is an equal opportunity employer (EEO is the law). We thrive on diversity & inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover.