Sr. CRM Manager

| Chicago
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The Sr. CRM Manager leads the loyalty and retention marketing strategies. He/She is responsible for development, execution, and continuous refinement of multi-channel consumer relations strategy. The Sr. CRM Manager has a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.

This position also owns the strategy and implementation of email, push, in-app notification and multiple marketing touch points. He/She will also work with other functions to effectively execute user retention strategy. 

This role leads a marketing specialist and reports to the Marketing Director. 


Responsibilities include, but not limited to:

  • Lead user communication, relationship management and retention strategy
  • Create customer segmentation and personalization strategy
  • Continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value, oversee the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs
  • Manage and test SMS, emails, push and other multi-channel communications
  • Facilitate the execution of successful marketing campaigns enabling consumer loyalty.
  • Conducting post-campaign analytics for the purpose of realizing recommendations for future CRM campaigns, and provide business-wide consumer analytics and behavioral reporting

Qualifications:

  • Bachelor's Degree
  • At least 5 years of experience in CRM marketing, demonstrated a substantial knowledge in CRM segmentation, campaign management, offer management, and email marketing.
  • Strong analytical skills coupled with project management and planning skills.
  • Excellent written and verbal communication skills.
  • Excellent problem-solving skills and a team player
  • Attention to detail, ability to multitask and be flexible enough to evolve in a rapidly changing environment
  • Excited by startup agility and empowerment. 
  • Fluent in Chinese a plus 

Chowbus is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail

Location

55 E Jackson Blvd. Suite 450, Chicago, IL 60605

An Insider's view of Chowbus

What's something quirky about your company?

Everything here truly revolves around authentic food. For lunch, employees make subsidized orders through our own platform that are delivered directly to the office. Coworkers might bring in interesting snacks they've found, or samples of new items from our grocery service or desserts for birthdays! There is no shortage of ways to try new cuisines!

Thomas

Sr. Software Engineer

What does your typical day look like?

No day is the same at Chowbus! My days are typically spent working with teams to analyze and diagnose different areas of the business and implementing solutions to improve it. I typically start my days around 8:30am and finish my work when I feel good about the progress I have made.

Matt Jones

Head of Central Operations

How does the company support your career growth?

There are many opportunities to advance and make change within the company. Leadership does a great job of developing employees' skills and providing feedback towards our goals, setting people up for growth and future success. You truly can play a large role in helping to shape the future of this company, while growing yourself.

Michael Gross

Operations Analyst

How do your team's ideas influence the company's direction?

We don’t say no to any idea, we truly evaluate any employee’s idea. Our strategy is not from the top down, it's from the bottom up, the teams that work with our customers everyday have the most knowledge of what our customers want and that is where the innovation and best ideas come from. We love jamming and creating new ideas with each other!

Linxin Wen

CEO

What's the biggest problem your team is solving?

Chowbus has been growing super fast, I joined the company when it was a “small” start-up, now we’ve expanded to more than 20+ cities, it’s inspiring while challenging. For our team, we are trying our best to make sure marketing gives adequate supports to each region, and make efforts to make more people aware of this amazing delivery app.

Cindy Yang

Marketing Manager

What are Chowbus Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Acme's health insurance policy covers up to 70% of out of pocket expenses.
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Promote from within
Continuing Education stipend
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