Sr. Digital Ad Operations Analyst

Sorry, this job was removed at 11:27 a.m. (CST) on Tuesday, June 12, 2018
Find out who's hiring in Chicago.
See all Marketing jobs in Chicago
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Founded in 1998, Legacy.com is an innovative technology company that is the digital leader in the memorial and obituary market. Legacy.com collaborates with more than 1,500 newspaper and funeral home clients in North America, Europe, Australia and New Zealand to provide ways for individuals to express condolences and share remembrances of loved ones. 

With more than 40 million unique visitors per month, Legacy.com is a top 50 U.S. domain as measured by Quantcast.

Over the years we have created a successful, growing business all while nurturing an organization that makes social contributions. If you have a big brain, big ambitions, and a big heart, we want you! We value individuals who take their work seriously, but value time away to spend with family, friends, and communities. We have an immediate need for a talented, motivated Sr. Digital Ad Operations Analyst.

Position Summary

The Sr. Digital Ad Operations Analyst will have an opportunity to be an active member of a team that shapes the monetization strategy for the organization. The Analyst will use ad server and programmatic data to identify areas to increase yield and grow future revenues for our website properties. The Analyst will also work closely with internal teams to track the success, and outcome of digital monetization initiatives, by communicating findings and translating them into actionable insights and recommendations. This role will also be responsible for campaign delivery, optimization and reporting on behalf of our clients. 

Responsibilities

  • Become a subject matter expert in Legacy.com’s audience, advertising products, inventory, and pricing to support internal teams and external partners.
  • Use a variety of reporting tools and sources to analyze and evaluate daily performance across our sites, programmatic demand sources, and individual campaigns, and address any issues that arise.
  • Prepare reports/dashboards that benchmark performance and detect areas of concern.
  • Conduct both ad hoc and ongoing historical analyses on inventory quality, viewability, and other KPIs. Clearly and visually communicate relevant findings and offer recommendations to grow revenue.
  • Collaborate with cross-functional teams to determine the business value of various product initiatives.
  • Campaign trafficking and delivery management, including detecting and troubleshooting campaign issues and directly communicating with clients as needed.
  • Work closely alongside data vendors and technology team to define requirements and make recommendations that ensure seamless workflow and consistency in reporting infrastructure and processes.
  • Requirements

  • Minimum 3-5 years of business analysis experience in media, tech or advertising.
  • Strong analytical/quantitative skills and comfortable working with very large sets of data
  • Experience using various reporting services, pulling data from multiple sources, and using databases to query and extract relevant data. Experience with Tableau or similar BI tools preferred.
  • Familiarity with publisher ad serving platforms (DFP), programmatic demand sources and third-party advertising servers, and a good working knowledge of ad tech and the programmatic marketplace.
  • Proficiency in Excel
  • Ability to manage and prioritize multiple projects, clients, and deadlines in a fast-paced environment
  • Highly proactive, results-oriented with strong customer service orientation and excellent attention to detail
  • Proven team player with the ability to work independently
  • Professional verbal/written communication skills
  • Benefits

    Legacy.com offers a very generous and comprehensive salary and benefits package, including:

    • Medical, Dental, and Vision Insurance
    • Life & Accident Insurance
    • Short and Long Term Disability
    • Paid Time Off
    • 401k plan
    • Medical, Dependent Care, and Transit Flex Spending Plans
    • RTA and CTA pre-tax payroll deductions
    • Employee Assistance Program
    • Casual dress
    • Daily, company-provided coffee, tea, soda, and snacks
    • Friendly, team-oriented, open environment
    Read Full Job Description
    Apply Now
    By clicking Apply Now you agree to share your profile information with the hiring company.

    Location

    230 W Monroe, Chicago, IL 60606

    Similar Jobs

    Apply Now
    By clicking Apply Now you agree to share your profile information with the hiring company.
    Learn more about Legacy.comFind similar jobs