Sr. Digital Marketing Manager

| Chicago
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Sr. Digital Marketing Manager

Location: Chicago

The Sr. Digital Marketing Manager will be responsible for leading Chowbus digital marketing strategy to  increase brand awareness, grow the user base and increase user retention. You will be in charge of planning, implementing, and monitoring our digital marketing campaigns across all digital networks, including but not limited to: paid search, social media ads, display ads, affiliate channels, and search engine optimization. 

This individual should have a successful track record of scaling paid digital media efforts, optimizing ROI and reporting on metrics to leadership. To be successful you'll be highly analytical, entrepreneurial and results-focused. You'll be a growth hacker at heart - driven to find scrappy and creative solutions to achieve results through ambiguity. You'll have your finger on the pulse of the latest marketing tech and analytics. You'll be excited by startup agility and empowerment. 


This role reports to the Marketing Director and partners with other marketing functions to meet shared goals.


Responsibilities include, but not limited to:

  • Own the end-to-end digital marketing strategy, media planning and execution of our paid and non-paid digital marketing channels, including but not limited to paid search, social media ads, display ads, affiliate efforts, and search engine optimization. 
  • Own both English and Chinese digital marketing channels. 
  • Develop and monitor digital marketing budgets.
  • Manage day-to-day marketing campaigns to increase user acquisition and drive revenue. 
  • Drive creative solutions and work with the design team to develop creative assets for digital marketing channels to achieve results. 
  • Continuously test and optimize targeting, bid strategies, creative and landing page/app experience to drive volume and ROI.
  • Deliver critical reporting and analysis to communicate performance.
  • Analyze the latest trends and technologies to determine successful tactics and identify new opportunities to drive growth.
  • Collaborate effectively with Product, Engineering, Design and other marketing functions.
  • Support other marketing functions based on request.

Qualifications:

  • Bachelor’s degree
  • Minimum 5 years of digital marketing experience including paid search, social media, display ads and affiliate channels management.
  • Proven experience carrying out impactful digital campaigns that drive valuable results
  • Solid understanding of paid media landscape, including new/shifting platforms and solutions. Familiar with Google Adwords, Facebook Ads, Affiliate Channels and SEO. 
  • Preferred WeChat ads and Chinese media platform ads experience.
  • Highly organized with an ability to manage resources, budgets, and onsite personnel
  • Strong communication skills – written and oral
  • Capacity to manage multiple projects simultaneously
  • Analytical and data-driven – can track the ROI of paid channels
  • Willingness and ability to stay up-to-date on new digital marketing trends and opportunities
  • Excellent problem-solving skills and a team player
  • Attention to detail, ability to multitask and be flexible enough to evolve in a rapidly changing environment
  • Excited by startup agility and empowerment.
  • Chinese language is a plus.

Chowbus is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

 

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail

Location

55 E Jackson Blvd. Suite 450, Chicago, IL 60605

An Insider's view of Chowbus

What's something quirky about your company?

Everything here truly revolves around authentic food. For lunch, employees make subsidized orders through our own platform that are delivered directly to the office. Coworkers might bring in interesting snacks they've found, or samples of new items from our grocery service or desserts for birthdays! There is no shortage of ways to try new cuisines!

Thomas

Sr. Software Engineer

What does your typical day look like?

No day is the same at Chowbus! My days are typically spent working with teams to analyze and diagnose different areas of the business and implementing solutions to improve it. I typically start my days around 8:30am and finish my work when I feel good about the progress I have made.

Matt Jones

Head of Central Operations

How does the company support your career growth?

There are many opportunities to advance and make change within the company. Leadership does a great job of developing employees' skills and providing feedback towards our goals, setting people up for growth and future success. You truly can play a large role in helping to shape the future of this company, while growing yourself.

Michael Gross

Operations Analyst

How do your team's ideas influence the company's direction?

We don’t say no to any idea, we truly evaluate any employee’s idea. Our strategy is not from the top down, it's from the bottom up, the teams that work with our customers everyday have the most knowledge of what our customers want and that is where the innovation and best ideas come from. We love jamming and creating new ideas with each other!

Linxin Wen

CEO

What's the biggest problem your team is solving?

Chowbus has been growing super fast, I joined the company when it was a “small” start-up, now we’ve expanded to more than 20+ cities, it’s inspiring while challenging. For our team, we are trying our best to make sure marketing gives adequate supports to each region, and make efforts to make more people aware of this amazing delivery app.

Cindy Yang

Marketing Manager

What are Chowbus Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Promote from within
Continuing Education stipend
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