Sr Manager, Content Marketing
Job Description
Cars.com is seeking a proven B2B marketer to lead its customer and trade marketing communications efforts. As a results-driven growth marketer, you will build an integrated communications program to educate, engage, and excite the company’score audiences including our 500-person salesforce and over 20,000 customers, as well as the industry at large. Reporting to the Director of Partner Marketing, you will lead a team of three direct reports -- and work cross-functionally with Product Marketing and across the organization -- to create a content marketing strategy and integrated marketing plans that differentiate the Cars.com brand across paid,earned, and owned media.
Responsibilities include:
- Build thought leadership for Cars.com in the industry through content marketing, industry, and influencer outreach; guide the strategic direction of the editorial calendar, customerblog, and oversee daily management of the company’s B2B social presence
- Develop and lead the company’s sales enablement strategy, including sales communications, sales training, ongoing support, and sales engagement efforts
- Develop and lead the company’s B2B email strategy and adoption of marketing automation technology; collaborate with Insights team on segmentation and Product Marketing on campaign efforts
- Identify opportunities for lead generation and create marketing materials – including case studies, “purple papers,” blog posts, and more – to support
- Partner with Product Marketing to create and execute integrated communications plans around product and feature launches; lead the development of sales materials and execution across channels
- Work with Event Marketing team to identify trade and customer events to target with relevant product and content activation(s)
- Manage B2B media budget; allocate spend to maximize exposure and business impact
- Identify new marketing opportunities based on customer needs, industry trends and competitive research
- Create metrics and measurement platform to report on marketing activities and tie to business outcomes
- Exceed internal/external customer/stakeholder level of satisfaction with ability to execute
Required Skills
- Experience managing integrated B2B marketing programs from planning through execution
- Ability to collaborate with clients and stakeholders across the organization to support business objectives
- Excellent communications skills – written and presentation – including a client friendly demeanor with strong cross-functional leadership skills
- Comfortable in setting and delivering on priorities in a fast-paced setting; organized, creative thinker with strong problem-solving skills
- Ability to collaborate cross-functionally among teams and manage competing priorities
- Creative problem-solver with the ability to “connect the dots” across efforts as well as the organization
- Analytical skills to support measurement; ability to assess specific marketing tactics to deliver on unique objectives
- Team player that is willing to roll up their sleeves and hustle daily
- Able to travel up to 25%
Required Experience
- Bachelor’s degree in marketing or advertising
- 5-7 years of marketing experience
- Budget management experience
- Multi-faceted B2B marketing experience; automotive experience preferred
- Knowledge of digital advertising; media/publishing experience preferred