Sr. Manager, Marketing - CRM and Customer Lifecycle

| Chicago

 

Groupon is seeking a tenacious, self-starting Lifecycle Marketing Manager to join our Marketing team. Candidates must have experience in customer lifecycle marketing, marketing operations, project management, and program leadership.  Experience working with cross functional teams and the ability to thrive in fast paced environment is critical. This is a chance to join a high performance team that is leading customer growth initiatives across both LivingSocial and Groupon’s customer lifecycle management including acquisition, retention and reactivation.

 

Core Responsibilities:

  • Lead marketing strategy and operations for the North American Customer Acquisition & Retention

  • Lead development of processes for on going CRM and analytics management

  • Work with senior leaders across Product, Engineering, and Supply to drive customer growth

  • Provide thought leadership to optimize and expand customer activation, retention, and reactivation programs

  • Track and report on performance of customer segments and initiatives driving KPIs to internal stakeholders

  • Identify and capitalize on opportunities to optimize customer experience that drive incremental revenue

  • Partner with engineering and operations teams to implement tech advancements and new strategies

 

Requirements:

  • 10+ years in database driven marketing, CRM experience preferred

  • Bachelor degree in Marketing; Master degree in Marketing or MBA is a plus

  • Strategic program development and big picture thinking in consumer e-commerce merchandising


  • Demonstrated leadership of cross-functional teams with direct reports

  • Knowledge of advanced customer segmentation and application in cross-channel marketing

  • Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve

  • Self-starter, highly flexible, ability to handle changing directions/priorities​ and roles as business needs evolve

 

Personal Qualities:

  • Constantly delivers progress & will not allow the perfect to become the enemy of the good

  • Unquenchable curiosity

  • Deadline driven with bias towards ruthless prioritization.

  • Bias for action, and experience making things happen in a fast-paced, dynamic environment

  • Entrepreneurial in the truest sense. Must make things happen using resources that either don’t exist or aren’t under your direct control

 

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
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    • DjangoFrameworks
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AccessDatabases
    • HiveDatabases
    • MongoDBDatabases
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    • PostgreSQLDatabases
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    • TeradataDatabases
    • IllustratorDesign
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    • BasecampManagement
    • JIRAManagement
    • SalesforceCRM

Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.
600 W. Chicago Ave Suite 400, Chicago, IL 60654

Insider's spotlight

How would you describe the company’s work-life balance?

Groupon provides an environment where I can strive for maximum work-life effectiveness, room for growth, and there is always something new to do. I enjoy spending lots of time at work because I love what I do; the hours are not burdensome, Groupon fits me. I define success in my own terms & Groupon provides us with the flexibility to be successful.

Milan

Senior Manager of Operations

What kinds of technical challenges do you and your team face?

We are working on arriving at the optimal attribution models across different areas of our business. For example, the attribution of a purchase to a specific experience — a home page feature, an email, a push notification — likely has a different window of time where we can reasonably say a specific purchase is a result of a specific experience.

Kristi

Data Scientist

How has your career grown since starting at the company?

Here at Groupon, what you do matters. I got my start at Groupon as an intern and have had the opportunity in the past (almost) 5 years to build out a global volunteer program that has engaged over 5,000 employees in over 63,000 hours of service supporting the work of close to 650 nonprofit organizations.

Alicia

Program Manager, Employee & Community Engagement

Recently, we committed to having 100% of our job descriptions reviewed for gender balance by the end of 2018. Also for 2018, work will continue with our Employee Resource Groups, who play a pivotal part in the attraction and selection of diverse top talent, and themselves can be developed and promoted into company leaders.

Carlos

Head of Diversity Recruitment

Perks of working here

401(K) Matching
401(K)
Casual Dress
Commuter Benefits
Dental Benefits
Game Room
Health Benefits
Generous Parental Leave
Recreational Clubs
Unlimited Vacation
Vision Benefits
Volunteering Opportunities
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