Description & Requirements
The Senior Manager- Connections Strategy & Investment - North America will be responsible for setting a strategic agenda for one of the high profile platforms within the Kraft Heinz portfolio of iconic brands. They will lead our external agency partners in developing connections strategies rooted in consumer insight and understanding of needs- wants and media behaviors.
Thoughtful partner and subject matter expert- this role will work across the organization to inspire- influence and co-build best in class brand building work. This role will be tasked with delivering plans that bring data- technology- partnerships and content together in meaningful ways to create unique applications and expressions of brand through media. This is a rare and unique opportunity for a media and consumer insights obsessed media connections professional to build something lasting and impactful. The canvas is set and ready for a creative mind to work magic to help Kraft Heinz grow its brands- make valuable contributions to the ad experience for consumers and help the company achieve its growth ambitions.
Primary Responsibilities

• Responsible for translating business objectives into concrete media strategies and owning the agency in the development of go to market tactical plans from concept to sell into execution inclusive of media mix- partner lists and in-campaign optimization roadmaps
• Leverage available data inclusive of 1PD- syndicated data and digital analytics- marketplace trends to influence the creative process- digital experience and learning plans
• Influence media capability roadmap both internally and externally inclusive of helping develop POVs and recommendations on data providers- 1PD acquisition & augmentation- AdTech and media partner joint business planning
• Educate brands on media landscape insights and trends- marketplace opportunities- data- privacy and brand safety regulations and governance and guide brands on how they can evolve for greater marketing efficiency
• Lead the learning plan development and in campaign reporting and optimization rituals and routines with key team members

Qualifications

• Tested business expertise in agency or brand side experience building media strategies and tactical plans
• Proven ability to collaborate and influence in a cross functional model inclusive of agency- creative- and finance
• Experience working with both digital and traditional media channels inclusive of display- social- video (TV- OTT- YouTube)- search influencers
• Effective critical thinking skills across channels and business objectives
• Strong communication versatility to work across a broad spectrum of KHC cross-function teams and varying levels
• Willingness to roll up sleeves and be an individual contributor on a variety of tasks
• Strong organizational stills and ability to set priorities and meet deadlines
• Results oriented

Work Environment & Schedule

• This position is considered a Hybrid role based out of our office in Downtown Chicago.

Physical demands include but not limited to

• Ability to work with a computer and at a desk
• Occasional travel as necessary

#LI-Hybrid
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We're on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We're proud of where we've been - and even more thrilled about where we're headed - as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures - as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we're growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today's workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role's responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected].