Sr. Mgr, Loyalty Marketing, Zoro at Zoro

| Northwest Suburbs
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Senior Manager, Loyalty Marketing

Location: Buffalo Grove, IL

ZORO is creating innovative digital solutions that are transforming the MRO Industry. We are looking for passionate, driven people who want to join a high energy, uber growth team.

Reporting to the Senior Director of Direct Marketing and Promotion Strategy and working closely with other members of the Marketing, eCommerce and Customer Experience Teams, the Senior Manager, Loyalty Marketing will lead the creation of targeted marketing campaigns and promotional offers.

Primary Function:

  • Providing strategic vision for Zoro customer promotions and offer strategy; $200M expected 2019 revenue
  • Identify target market segments by demographic characteristics and develop strategic plans.
  • Develop methods to measure effectiveness of promotional campaigns.
  • Develop pre-analysis to determine offers, target revenues and response rates based on historical performance, list quantities and budget.
  • Create and maintain an offer matrix across key product categories and customers to be used in behavior-based and triggered marketing campaigns.
  • Track and analyze results of marketing programs and recommends modifications based on the data.
  • Provide final verification approvals on all data proofs, promotional codes and assets for promotional campaigns.
  • Review and evaluate market research to use in forecasting future direct marketing efforts.
  • Communicates details for direct marketing programs to other departments involved in marketing campaigns.
  • Develops, maintains and publishes reoccurring or regular direct marketing reports and department financial data.
  • Assist in the decisions affecting the reinvestment matrix including offers, discounts and other incentives to ensure we are investing in the right customers and activities to maximize profitability.
  • Maintains the marketing calendar and competitive calendar.
  • Builds financial spreadsheet models based on specifications.
  • Produces ad hoc reports and analysis as requested.
  • Assist in all system conversions pertaining to setting of criteria, reinvestment, redemptions, and any parameters needed to design an efficient, cost-effective CRM platform
  • Assist in the development of short- and long-range strategic marketing plans to enhance the opportunity for Zoro’s growth.
  • Manages associate staff members as defined by the organizational structure. Provides guidance and leadership for the department. Hire, train and develop associates. Coach, counsel and manage associates as needed.
  • Supervises various associates assigned by the Senior Director of Direct Marketing

Principal Responsibilities

  • Customers:
    • Understand customer behaviors, preferences and purchase patterns. Accelerate customer migration through the value stream from acquisition to loyalty.
  • Internal Partners:
    • Key Partners: Direct Marketing, Customer Experience, Analytics, IT and Brand marketing and Customer Service.
    • Analyzes program results, customer profiles, competitive and product to provide guidance on ways to improve effectiveness of marketing efforts

Drives Revenue:

  • Drive acquisition, retention, and increased frequency and AOV for all Zoro customers
  • Analyze business trends, key metrics, and online customer experience and react as necessary to ensure financial KPI’s are being met or exceeded.


  • Four (4) year degree in marketing, business, or hospitality or a minimum of five (5) years combined experience in marketing management or higher position or similar combined experience and education.
  • MBA Preferred
  • Minimum of three (3) years supervisory or managerial experience.
  • Loyalty marketing experience a plus.

Zoro is an Equal Opportunity Workplace and an Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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Technology we use

  • Engineering
  • Product
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • DjangoFrameworks
    • Google AnalyticsAnalytics
    • JIRAManagement


One office is located in the West Loop, offering diverse eateries and steps away from nightlife! The other is in the northern suburb of Buffalo Grove.

An Insider's view of Zoro

How would you describe the company’s work-life balance?

We are driven and work hard, because we are growing like crazy! We are in this together because we want to be, not because we have to. On the flip side, I've never missed one of my kid's ball games, concerts, parent-teacher conferences, and when I take a vacation, I'm actually allowed to take it (of course, I'm available if you need me, team)! :-)


HR Leader

What does your typical day look like?

As a Financial Analyst with Zoro’s Finance team, my typical day starts with generating daily sales reports and sending it over to our headquarters. Then, I talk to business unit owners and gather information that would impact our financials. Zoro has an encouraging collaborative environment…everyone is easily approachable!


Financial Analyst

How do you empower your team to be more creative?

Zoro has an awesome test and learn culture where you can try new things and see what works and what doesn't and, most importantly, learn from those lessons and drive improvements. We constantly look for ways to do that - whether it is tools, engagement, processes or empowerment. We share best practices, feedback and suggestions from our agents.


Director, Customer Service

How do you collaborate with other teams in the company?

There’s a hunger for Design Thinking and making decisions based on customer feedback here at Zoro. Working on a scrum team as a UX Architect supports this directly but I’ll even get stopped in the hall by co-workers wanting to incorporate customer insights into their own projects. It comes from a culture of succeeding through collaboration.


UX Architect

What are Zoro Perks + Benefits

Zoro Benefits Overview

Very competitive package - beyond your base salary, we offer bonuses, a 401(k) match and additional 401(k) incentive contribution, a full-scope of medical/dental/vision/life insurance benefits, voluntary benefits, shuttle service, a bunch of free food (free coffee, soft drinks, snacks, and free meals from time-to-time). Our North Suburb office has a subsidized cafe inside our offices that is a breakfast/lunch spot and coffee bar, in addition to a game room, recreation area and a rock room... yes a rock room... bring your axe and rock out on a break!

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Optional Voluntary Benefit
Wellness Programs
Discount partnership with Sky Fitness.
Onsite Gym
Buffalo Grove equipped with workout bench, dumbells, free weights, a basketball court, badminton court, ping pong, air hockey, bags, golf net, outdoor volleyball, and we've even played quiddich!
Retirement & Stock Options Benefits
401(K) Matching
3.5% contribution by Zoro on a bi-weekly basis (whether you contribute or not). Additional 3.5% target contribution based on annual company performance.
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
We've won a Dave Thomas award for having a solid adoption assistance program - that's pretty cool!
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Starting at 18 days per year with carryover option of up to 5 days.
Paid Volunteer Time
We like to give back to the local community. We have team builders focused on helping a variety of philanthropic organizations.
Paid Holidays
Zoro offers all employees paid time off to observe all major holidays.
Paid Sick Days
Perks & Discounts
Casual Dress
We feature a range from shorts and t-shirts to those who embrace "Tie Tuesdays". Wear what makes you comfortable, but you may want to clean it up if you have an important customer in town!
Commuter Benefits
In our North Suburb office, we feature shuttle service to/from Buffalo Grove, Highland Park, and Deerfield stops. Also a commuter benefit program available as a voluntary benefit.
Company Outings
We've done many of these. From ball games to luaus to olympics to the zoo - Zoro finds ways to treat employees to lots of fun.
Game Room
Basketball, bags, driving range net, ping pong, badminton, video games, music room... we even played quiddich in our warehouse for our Harry Potter-themed Halloween event!
Stocked Kitchen
All offices feature coffee, soft drinks, sparkling water, tea, popcorn machine, random snacking opportunities, as well as an on-site cafe in our North Suburb office.
Some Meals Provided
Happy Hours
Sometimes happy hours provided by the company, but many team members get together outside of work because they want to, not because they have to!
Recreational Clubs
Softball, bowling, and dragon boat racing team... yes, dragon boat racing!
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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