Sr. Performance Marketing Analyst
Who we are: Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one of Built In's top places to work in 2023, we believe that our People are our greatest competitive advantage. To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation.
The Opportunity:
The Performance Marketing Analyst will be part of a dynamic and highly performant team, which utilizes real time signals to adjust strategies and capture demand.
The role will focus on analyzing performance marketing data and providing insights and recommendations to the business. The candidate will need to be very comfortable analyzing large data sets and applying critical thinking to guide their interpretation of the data.
The Analyst will monitor the performance of multimillion dollar marketing channels—primarily paid search—and create reports and dashboards to help optimize day-to-day operations as well as constructing ad hoc analyses to guide broader performance marketing strategies.
How your role contributes to the success of Vivid Seats:
- Optimizes marketing spend efficiency that drives company growth
- Develop tools and reports that enable effective and efficient decision making
- Identify and communicate opportunities within performance marketing channels
- Monitor the competitive landscape and identify trends
- Continuously innovate and test new ideas and strategies
- Drive customer acquisition that leads to a long-term relationship with Vivid Seats
How your role expectations will progress in the first 30, 90, and 180 days:
30 days in
- Complete new hire orientation, gaining the resources you need to be successful
- Learn how ticket marketplaces operate and how you’ll contribute to providing exceptional experiences for our customers
- Acclimate to team and company norms, business objectives, and Vivid Seats values
- Understand the current performance marketing structure and strategies
90 days in
- Contribute to our approaches, methods, or technologies to support overall business goals and drive team efficiencies
- Provide daily performance summary to the team, highlighting opportunities and issues
- Maintain, harvest and aid internal and external relationships to achieve progress and advance objectives
- Create custom reports and dashboards for the paid search team to optimize performance
- Run ad hoc analyses to identify opportunities and inform future strategy
180 days in
- Apply methods to execute individual tasks that positively impacts the team
- Play an active role in continued learnings to advance skill sets necessary for team goals
- Develop a mastery of all things paid search (bidding, structure, analysis, etc.)
- Understand competitive dynamics and be able to independently contribute insights
- Display a keen understanding of historic performance by sports league & concert category
What You’ll Bring:
- Bachelor’s degree in a quantitative field (computer science, machine learning, operational research, statistics, mathematics, etc.)
- 3+ years of industry experience in marketing analytics
- Advanced SQL skills for pulling data from relational databases and data warehouses
- Proficiency with Excel and data reporting tools: Tableau, Looker, etc. (familiarity with programming languages helpful)
- Experience in running and interpreting tests + exposure to multi-touch attribution & incrementality testing
- Passion for analyzing data and excellent critical thinking skills to drive decision making
- Attention to detail
- Willingness and aptitude to learn new things quickly in a very fast-paced environment
- An innovative thought process to continuously test and learn
- Experience with Google Analytics
- Experience with search engine marketing/PPC campaigns is preferred
Vivid Seats provides competitive compensation; bonus incentives and equity for all employees; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; remote work and snack allowances; and a variety of additional workplace perks.
Location: Chicago, IL
We believe in a hybrid working model which provides employees the flexibility to take advantage of in-person and remote collaboration. Check out our brand new HQ office, bursting with the energy of live events fandom and the vibrancy of Chicago’s rising tech scene.
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Our Commitment:
We are an equal opportunity employer that values the critical importance of a diverse workforce and sense of belonging. Many of our roles have flexible requirements and we encourage you to apply regardless of whether you meet every qualification.
