Vivid Seats
Vivid Seats connects fans with the live events they love.
Chicago, IL

Sr. Performance Marketing Analyst at Vivid Seats (Chicago, IL)

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Who we are: Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one of Built In's top places to work in 2023, we believe that our People are our greatest competitive advantage. To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation.

The Opportunity:   

The Performance Marketing Analyst will be part of a dynamic and highly performant team, which utilizes real time signals to adjust strategies and capture demand. 

The role will focus on analyzing performance marketing data and providing insights and recommendations to the business. The candidate will need to be very comfortable analyzing large data sets and applying critical thinking to guide their interpretation of the data.  

The Analyst will monitor the performance of multimillion dollar marketing channels—primarily paid search—and create reports and dashboards to help optimize day-to-day operations as well as constructing ad hoc analyses to guide broader performance marketing strategies. 

How your role contributes to the success of Vivid Seats: 

  • Optimizes marketing spend efficiency that drives company growth 
  • Develop tools and reports that enable effective and efficient decision making 
  • Identify and communicate opportunities within performance marketing channels 
  • Monitor the competitive landscape and identify trends 
  • Continuously innovate and test new ideas and strategies 
  • Drive customer acquisition that leads to a long-term relationship with Vivid Seats 

How your role expectations will progress in the first 30, 90, and 180 days: 

30 days in 

  • Complete new hire orientation, gaining the resources you need to be successful 
  • Learn how ticket marketplaces operate and how you’ll contribute to providing exceptional experiences for our customers 
  • Acclimate to team and company norms, business objectives, and Vivid Seats values 
  • Understand the current performance marketing structure and strategies 

90 days in 

  • Contribute to our approaches, methods, or technologies to support overall business goals and drive team efficiencies 
  • Provide daily performance summary to the team, highlighting opportunities and issues 
  • Maintain, harvest and aid internal and external relationships to achieve progress and advance objectives 
  • Create custom reports and dashboards for the paid search team to optimize performance 
  • Run ad hoc analyses to identify opportunities and inform future strategy 

180 days in  

  • Apply methods to execute individual tasks that positively impacts the team 
  • Play an active role in continued learnings to advance skill sets necessary for team goals 
  • Develop a mastery of all things paid search (bidding, structure, analysis, etc.) 
  • Understand competitive dynamics and be able to independently contribute insights 
  • Display a keen understanding of historic performance by sports league & concert category 

What You’ll Bring: 

  • Bachelor’s degree in a quantitative field (computer science, machine learning, operational research, statistics, mathematics, etc.) 
  • 3+ years of industry experience in marketing analytics 
  • Advanced SQL skills for pulling data from relational databases and data warehouses 
  • Proficiency with Excel and data reporting tools:  Tableau, Looker, etc. (familiarity with programming languages helpful) 
  • Experience in running and interpreting tests + exposure to multi-touch attribution & incrementality testing 
  • Passion for analyzing data and excellent critical thinking skills to drive decision making 
  • Attention to detail 
  • Willingness and aptitude to learn new things quickly in a very fast-paced environment 
  • An innovative thought process to continuously test and learn 
  • Experience with Google Analytics 
  • Experience with search engine marketing/PPC campaigns is preferred 

Vivid Seats provides competitive compensation; bonus incentives and equity for all employees; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; remote work and snack allowances; and a variety of additional workplace perks. 

Location: Chicago, IL  

We believe in a hybrid working model which provides employees the flexibility to take advantage of in-person and remote collaboration. Check out our brand new HQ office, bursting with the energy of live events fandom and the vibrancy of Chicago’s rising tech scene. 


Our Commitment: 
We are an equal opportunity employer that values the critical importance of a diverse workforce and sense of belonging. Many of our roles have flexible requirements and we encourage you to apply regardless of whether you meet every qualification. 

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What are Vivid Seats Perks + Benefits

Vivid Seats Benefits Overview

We make it easier for you to give it your all. While you are transforming the live event industry, we will take care of you and people who matter to you.
We've got you cover with a variety of Health, Dental and Vision packages to help fit your needs; 100% Employer Paid Life Insurance, AD&D and EAP; STD and LTD.
One of the most competitive 401 (k) programs on the market.
Continuing education opportunities and rewarding performance incentives
PTO, Maternity and Paternity policies that afford you the flexibility to take planned time off as needed.
In-office happy hours, holiday and summer events, company-sponsored sports leagues, catered lunches.
Stocked kitchen with healthy snacks!

Volunteer in local community
Committed to partner with organizations and causes that are important to our employees and our communities.
Partners with Nonprofits
Corporate Social Responsibility is important to us - we have a team dedicated to leading these efforts both in a local and national scope.
Friends outside of work
Eat lunch together
Intracompany committees
Vivid Cares, Vivid Cleats, and Vivid communities - our employee resource groups - are just a few examples of how empower a culture representative of our employees.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Employees trained on best practices supporting data-driven decisions - starting with recruiting and hiring.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
All employees are offered equity as part of our total rewards package.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

We offer credits and discounts on tickets to attend your favorite events along with great health insurance plans with healthy employer subsidies (like monthly care packages for our remote employees!) and pre-tax commuter benefits. All employees are encouraged to use no questions asks mental health days and a floating holiday. When in the office we host catered lunches and regular happy hours to recognize birthdays and celebrate successes. Our corporate office provides a fully paid in-building gym membership for morning yoga or lunchtime run. Employees are also able to work a hybrid schedule, providing the balance life requires, when we need it.

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