Sr. Product Marketing Manager

| Chicago

About the Marketing Team: 

Our Marketing team is focused on doing everything we can to help add new customers to our expanding customer roster and keep those customers happy once they’re on board with us. We’re passionate about understanding customer needs and explaining to the market how our solutions help solve those needs. Here at Label Insight, our Marketing, Product and Sales teams are super collaborative and we all work together to ensure the success of every team member.

Who You Are: 

You’re a results-driven professional who’ll play a critical role in the achievement of our financial goals. You get excited by using data to assess product/market fit and are energized by developing product positioning and messaging that moves the needle. You are as comfortable in a product stand as you are in a customer meeting. You’ve worked in an early-stage environment where you’ve successfully balanced strategic-thinking for tomorrow with the need to get a lot of stuff done and launched in-market today. You’re a passionate advocate for the customer.  

How You’ll Contribute: 

  • Create customer needs based narratives and differentiated value propositions to support our new customer acquisition, upsell and retention goals.
  • Become an expert in our solution and how it solves customer problems.
  • Define buyer personas and leverage them to build persuasive messaging.
  • Develop a cohesive story that unifies our product portfolio and clearly differentiates our value.
  • Map our customer journey and develop a content strategy for each stage to help us achieve our new revenue and customer retention goals.
  • Collaborate with Product Management to develop and deliver solutions that anticipate the demands of the market. Synthesize market, customer and sales needs to help the product teams prioritize. Partner closely with Product Management to translate product features into customer value propositions.
  • Help Sales better understand the problems we solve for our customers, and develop internal tools and external collateral to help them tell our story.
  • Develop a deep understanding of our customers and keep a pulse on the competitive landscape. 
  • Be a champion of the customer to ensure internal perspective and alignment is always driven by an external market perspective.

 What You’ll Need to Succeed:

  • 5+  years experience required in software marketing and/or product marketing.
  • Proven track record creating value through strategic product marketing in B2B SaaS industry (experience in e-commerce a plus).
  • Experience helping an early-stage technology company scale. 
  • Excellent understanding of the full marketing mix with a command of best practices across marketing, product strategy, and positioning.
  • Incredibly organized with a track record of successfully managing projects to achieve desired outcomes.
  • Hands-on experience creating content and delivering it to market through a variety of touchpoints.
  • Exceptional written and verbal communication skills. 
  • Ability to thrive amidst change and constructively achieve consensus amongst diverse stakeholders.

We Share a Common Purpose:

Label Insight’s purpose is to empower consumers with the knowledge to improve their lives through better product choices. Our purpose keeps our team focused and aligned as we drive growth for our grocery retailer and CPG customers through unparalleled transparency.

We Live Our Values:

  • Transparency: We share information freely and concisely as a team
  • Collaboration: We respect diversity and work toward the solution together
  • Iteration & Innovation: We speak up early, are honest about our limits, and leverage failure as an asset
  • Intellectual Honesty & Humility: We encourage open debate and favor the best ideas
  • Accountability: We own the successes and failures of our team
  • Quality Driven: We hold our work to the highest standards and embrace problems as opportunities

The Benefits & Perks of Joining Us:

  • Competitive salary and stock options
  • Flexible work hours
  • Flexible paid time-off on top of 12 business days for standard holidays (Label Insight is closed for 1 week during the winter holiday season)
  • Company subsidized health insurance, dental and vision benefits
  • Paid Maternity and Paternity Leave
  • 401(k) Plan
  • Employer Paid Basic Life Insurance Policy and STD/LTD
  • Transportation/Commuter benefits
  • Employment Referral Bonus
  • Educational Assistance and Management Training Programs
  • Casual and collaborative, open-layout work space - dog-friendly office in Chicago
  • Catered team lunches - every other week
  • Cold brew and beer on tap
  • Regularly scheduled team gatherings


*At Label Insight we embrace diversity and are committed to building a team that represents a variety of backgrounds and qualifications.  We’re proud to be an Equal Opportunity Employer.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

Whether you're driving or taking public transportation, our West Loop location is easy to find!

An Insider's view of Label Insight

What’s the vibe like in the office?

It is amazing to me that transparency is at the center of our product AND our values. I think it is really unique to be at a company that is so open and honest with all of its employees. I feel lucky every day to work for Label Insight where I am surrounded by smart people solving real problems for consumers.

Jessica

Senior Product Manager

What does your typical day look like?

My day starts with our team's daily stand, and I'll usually have another agile ceremony (grooming, sprint planing, etc.). I also sync with the designer and PM to review upcoming features, user interviews, and wireframes. The rest of the day is spent working on new features, tackling tech-debt, and contributing to shared front-end infrastructure.

Janine

Software Engineer

How do you make yourself accessible to the rest of the team?

Accessible is equal parts attitude and action. It starts with valuing all people and being intellectually curious, then living out actions like sitting with the team in open workstations, hosting lunches and weekly 360s, joining team events, and engaging in platforms like Slack. But the most important is the attitude that everyone's input matters.

Todd

CEO

What makes someone successful on your team?

We look for friendly people who are happy engaging in healthy, vigorous debate, and who have the drive and courage to proactively learn and try new things. We really value autonomy, so we want people who will also appreciate and take advantage of that. In my experience, these traits naturally come out over the course of the hiring process, and are

Noah

Lead Software Engineer

What are Label Insight Perks + Benefits

Label Insight Benefits Overview

The Benefits & Perks of Joining Us:
Competitive salary and stock options
Flexible work hours
Flexible paid time-off on top of 12 business days for standard holidays (Label Insight is closed for 1 week during the winter holiday season)
Company subsidized health insurance, dental and vision benefits
Paid Maternity and Paternity Leave
401(k) Plan
Employer Paid Basic Life Insurance Policy and STD/LTD
Transportation/Commuter benefits
Employment Referral Bonus
Educational Assistance and Management Training Programs
Casual and collaborative, open-layout work space - dog-friendly office in Chicago
Catered team lunches - every other week
Cold brew and beer on tap
Regularly scheduled team gatherings

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Foosball, Darts.
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
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