Sr Product Marketing Specialist - IT Business Management at ServiceNow
ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
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Job Title: Sr. Product Marketing Specialist – IT Business Management
Location: Santa Clara,CA/San Diego, CA/Kirkland, WA
Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do.
People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow.
Come join the IT Workflows Product & Solutions Marketing team and work with a talented group of sales, product, and marketing experts who are helping organizations exceed outcomes, ensure their teams are aligned to the right goals, all while making work easier. We are accelerating the digital transformations of our customers, helping them move from traditional project management to more agile ways of working, so they can deliver products and services that create maximum value.
We are seeking an action-oriented, product marketer who is craving to be part of a great company, innovative product offering and a fast-growing industry. We need someone that will thrive as an individual contributor on our talented product marketing team. The Sr. Product Marketing Specialist – IT Business Management (ITBM) will be responsible for driving key elements of product launches, creating sales enablement content, supporting digital campaigns and events and developing solution-based messaging. This position reports to the Head of IT Product & Services Product Marketing.
The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly present our value proposition and describe how we solve our buyers’ problems.
What you get to do in this role:
- Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.
- Effectively collaborate with sales, product management, and other teams to develop high impact product marketing content.
- Write and edit content such as case studies, videos, website copy and blog posts.
- Help support and manage key conferences and events including speaker selection, content reviewers, messaging support, and related event staff management.
- Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.
- Work across teams to develop messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow for IT and other departments
- Help develop and deliver sales training content to improve sales performance.
- Support the demand generation team with product marketing content for campaigns and programs.
- Act as a spokesperson for our products and solutions.
In order to be successful in this role, we need someone who has:
- 3-5+ years of experience in Product Marketing or equivalent
- Experience with enterprise technology buyers
- Familiarity with project management and Agile work methods a plus
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
- Bachelor’s degree or equivalent experience.
- Must be comfortable with social media and community participation.
- Very strong written communication skills
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.