Sr Search Engine Optimization Analyst

| Northwest Suburbs

Description

Responsible for executing the overall Search Engine Optimization strategy for SurePayroll. Oversees strategic SEO projects and performs organic search analysis, planning, and execution of optimization efforts in support of the SurePayroll website, in order to maximize returns, increase awareness and generate leads.

Responsibilities

Leads the development and deployment of Search Engine Optimization (SEO) efforts for the SurePayroll website, in line with the overall Digital Marketing strategy.

Executes SEO tactics, including On-Page and Off-Page SEO strategies and the ongoing evaluation of keywords, content and metadata, campaign performance tracking, and link building for the SurePayroll website to support online awareness and lead generation efforts.

Manages SEO agencies, including the planning, approvals and project execution.

Oversees and implements Localization efforts and Mobile Search tactics to increase SurePayroll web presence for regional and mobile searches.

Develops and generates weekly and monthly reporting for all major organic search metrics, goals tracking, and other SEO activities to ensure ROI and marketing goals are met.

Monitors and administers web analytics dashboards, reports, and reporting tools in order to identify key areas of importance and shares strategic insights and recommendations with relevant stakeholders.

Collaborates with the internal designer and content writers to coordinate and perform search engine optimization through design, content and structure to increase SurePayroll’s overall Search Engine Ranking.

Ensures SurePayroll keeps pace with industry-wide search engine optimization trends, updates and developments through collaboration with search engine partners, attending webinars and industry events, and conducting online research.

Evaluates and leverages new features of 3rd party SEO tools to support online lead generation efforts.

Validates data accuracy and resolves any data integrity issues between 3rd party applications and internal systems to ensure lead generation data is accurate.

Req Number COR-20-00059

Position Requirements

Skills & Abilities

Demonstrates analytical skills

Demonstrates problem solving skills

Strong verbal communication and listening skills

Proficient in English written and verbal communication skills

Promotes information sharing

Ability to simultaneously handle multiple priorities

Maintains a high degree of professionalism

Performs work independently with minimal supervision

Quickly troublseshoots and resolves problems

Ability to drive multiple projects to successful completion

Bachelor's Degree "Digital Marketing" preferred

5 years of experience in Search Engine Optimization (SEO) using a variety of SEO analytics tools, including Google Analytics, Yahoo/Bing Webmaster, Search Console, SEOmoz, Screaming Frog, Salesforce Einstein and SEM Rush in B2B environment, and utilizing Content Management Systems.

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Location

Our main offices are in Glenview, IL, with easy access to both I-294 and I-94, Pace buses and Metra trains, and many dining options.

What are SurePayroll Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Some Meals Provided
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Mentorship program
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