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Sr. Vertical Marketing Manager


What’s the role?


The Sr. Vertical Marketing Manager will serve as a key player in building messaging and marketing strategies that will differentiate our Epsilon-Conversant vertical solutions in the market. 


This individual will be responsible for building, supporting and delivering the marketing and go-to-market plans for Restaurants, Healthcare and emerging verticals. In collaboration with business, product and sales leaders, this role will help define the strategy and differentiators that tell our story to our defined target audiences.


The Sr. Marketing Manager, Verticals will combine an in-depth understanding of marketing in specific vertical industries with knowledge of the market conditions and competitive landscape to drive our marketing programs across channels.


The candidate must have a proven ability to develop solid go-to-market strategies, vertical solution positioning and value propositions, sales and marketing collateral, thought leadership content and sales training materials. This role will be an expert in Epsilon-Conversant solutions, our clients and their buying criteria, and will leverage that knowledge to create compelling experiences that drive engagement and clarity.

The role will be working in a collaborative environment across Epsilon-Conversant with experts who know the vertical industries well.


We’re looking for someone with background creating effective content and marketing strategies tailored to specific vertical audiences that wants to bring new ideas to life to grow the business.


Principle Duties and Responsibilities:

  • Serve as the liaison between Business leadership, Sales and Marketing to plan and implement vertical go-to-market stories that stress our differentiated capabilities
  • Motivate and drive results through others, including the ability to coach, mentor and develop direct reports
  • Act as a subject matter expert for both Epsilon and Conversant’s vertical offerings to help develop impactful messaging that feature cross-company positioning
  • Conduct market research and benchmarking, gain customer feedback and gather competitive insights
  • Lead efforts on marketing and sales collateral, from presentations, one-sheets, case studies, videos, infographics, thought leadership content such as blogs, various client communication pieces, social media updates
  • Build a new presence for the verticals on our websites
  • Help establish and maintain consistent messaging throughout communications, promotions and events
  • Collaborate with marketing leadership, product managers and each of our channels to develop annual marketing plan
  • Develop the strategy and collaborate with the marketing team to implement integrated marketing and advertising campaigns that drive demand for vertical solutions
  • Be flexible and collaborative with other areas of the Epsilon-Conversant business that are crucial to the success of the programs we develop

Let’s Talk About Who You Are:

  • Located in Chicago
  • Bachelor’s Degree from a 4 year college or university
  • 7+ years; strong marketing background, preferably in fast-moving marketing services, enterprise SaaS companies or advertising technology organizations
  • Vertical or product marketing experience
  • Proven work experience as a team leader or manager
  • Excellent verbal and written communication skills; ability to work with and present to all levels and functions of the organization
  • An entrepreneurial attitude with start-up mentality and the ability to be flexible
  • High degree of professionalism and demonstrated history of building relationships with leadership
  • Attention to detail and an eye for quality, along with a strong ability to grasp and translate technical capabilities into benefits is crucial
  • The ability to project manage with remote contributors and stakeholders efficiently and effectively
  • Creative, resourceful, results-oriented and collaborative team player
  • Highly organized with good follow through capabilities
  • Vertical or product marketing experience in a fast-paced environment
  • Strong proficiency in MS Office, especially PowerPoint and Excel
  • Workfront, Hubspot, Eloqua or Salesforce experience beneficial
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101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Conversant

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Conversant’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.


Associate Automation & Infrastructure Engineer

What does your typical day look like?

My days are a mix of execution, idea generation and collaboration. Our focus on executing revenue-generating strategies for clients requires attention to quality while looking to automate and innovate our processes. My creative mindset comes into play daily when discussing how we should approach a client campaign and other objectives.


Client Integration Engineer

How has your career grown since starting at the company?

Conversant is deeply invested in helping you grow your career. I started as a Database Administrator and was promoted to Senior Database Administrator. After a brief stint away from the company, I was re-hired as a Senior Client Integration Engineer in Operations and am now a Senior Solutions Integration Engineer.


Senior Solutions Integration Engineer

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.


Team Lead, Engineering

What are Conversant Perks + Benefits

Conversant Benefits Overview

At Conversant, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Volunteer in local community
Conversant participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Conversant has a Social Committee that organizes social, charitable and sports activities.
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Conversant's team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Conversant provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Conversant hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Free Daily Meals
Game Room
Our game room includes Foosball, Shuffle Board.
Happy Hours
Happy hours are hosted at team's discretion.
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Conversant offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Conversant hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Conversant encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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