What You’ll Do On a Typical Day

• Drive top-line growth through the rollout of new products, features and strategic initiatives
• Understand technological trends and the evolving competitive environment to identify new opportunities for growth and differentiation through technology 
• Design and execute go-to-market strategies for new products including the implementation of integrated marketing programs
• Oversee multi-touch growth campaigns, integrating channels such as email, paid marketing channels, social media, PR, content, SEO, etc
• Drive delivery of key execution plans, collateral, and marketing programs and offers
• Monitor, assess and report on campaign performance and provide strategic direction and guidance based on analysis of results
• Initiate, cultivate and manage relationships with external partners
• Serve as a bridge between internal Product/Engineering, Business, and Marketing teams in driving product adoption
• Implement and manage A/B tests to drive continued improvement across existing products and features 

At a Minimum, You’ll Need

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of professional experience with at least 3 years in a product marketing, growth or lifecycle marketing, or a similar go-to-market role
• Superior analytical skills; able to synthesize raw data into actionable strategies for new and existing initiatives
• Exceptional written communication skills in all forms; able to clearly communicate new technical features and business requirements to any audience
• Outstanding interpersonal skills; able to have impact & influence through cross-group collaboration

It’d Be Great If You Also Have

• MBA or another advanced degree in business, marketing, or related field
• Experience managing paid and digital marketing channels
• Related industry experience in transportation, supply chain and/or logistics
• Experience designing, building and growing digital marketplaces