Strategic Growth Manager

| Chicago
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What You’ll Do On a Typical Day

  • Drive top-line growth through the rollout of new products, features and strategic initiatives
  • Understand technological trends and the evolving competitive environment to identify new opportunities for growth and differentiation through technology 
  • Design and execute go-to-market strategies for new products including the implementation of integrated marketing programs
  • Oversee multi-touch growth campaigns, integrating channels such as email, paid marketing channels, social media, PR, content, SEO, etc
  • Drive delivery of key execution plans, collateral, and marketing programs and offers
  • Monitor, assess and report on campaign performance and provide strategic direction and guidance based on analysis of results
  • Initiate, cultivate and manage relationships with external partners
  • Serve as a bridge between internal Product/Engineering, Business, and Marketing teams in driving product adoption
  • Implement and manage A/B tests to drive continued improvement across existing products and features 

 

At a Minimum, You’ll Need

  • Bachelor’s degree in Business, Marketing, or related field
  • 5+ years of professional experience with at least 3 years in a product marketing, growth or lifecycle marketing, or a similar go-to-market role
  • Superior analytical skills; able to synthesize raw data into actionable strategies for new and existing initiatives
  • Exceptional written communication skills in all forms; able to clearly communicate new technical features and business requirements to any audience
  • Outstanding interpersonal skills; able to have impact & influence through cross-group collaboration

It’d Be Great If You Also Have

  • MBA or another advanced degree in business, marketing, or related field
  • Experience managing paid and digital marketing channels
  • Related industry experience in transportation, supply chain and/or logistics
  • Experience designing, building and growing digital marketplaces

 

 

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