Vice President of Marketing Analytics
About Beyond Finance
Beyond Finance is an exciting next generation FinTech company headquartered in Houston with additional offices in San Diego and Chicago. We provide financial products that are easy to use and accessible that aim to improve people’s lives. As the consumer debt market continues to grow in the United States, we have made it our objective to create a transparent and fair debt management service that is customized to the consumer’s individual situation.
Our leadership team has extensive experience and expertise in the financial services and debt management marketplace. We are reinventing the market by investing in innovative technologies to best serve our customers. Our workforce is a community made up of celebrated, diverse backgrounds working towards the common objective of developing something transformational for the debt settlement industry.
About the Role
The VP of Marketing Analytics will drive analyses focused on optimizing marketing performance. The role will collaborate cross-functionally with marketing, sales, operations, data/BI, and product teams to deliver novel, actionable insights into customer acquisition and retention. The VP will be responsible for analyzing, measuring, reporting, and testing across all marketing channels.
The ideal candidate will be a results-driven, strategic thinker able to thrive in a dynamic, rapid-growth environment. An understanding of affiliate, digital, and direct mail marketing attribution will be critical to the success of the VP of Marketing Analytics. Exceptional candidates will have best-in-class data skills including SQL, Excel, dataset manipulation, data visualization, and presentation.
A successful VP of Marketing Analytics will quickly build a deep understanding of the business and be able to effectively communicate results and present recommendations to key stakeholders throughout the organization. At this level, the VP will need to effectively prioritize work based on a tradeoff of expected impact to the bottom line and analytical timelines. The VP will lead multiple strategic initiatives at once, while also being hands-on and diving deep into specific analyses as required.
What You'll Do
- Establish a data-driven marketing strategy
- Conduct and present insightful analyses on major marketing trends, challenges and opportunities that feature actionable recommendations to improve customer acquisition and retention
- Bring structure to ambiguous marketing problems and recommend solutions that can be easily interpreted by non-analytical partners
- Work closely with the marketing team in defining tests and experimental design, reporting, and communicating results to senior management
- Become a thought leader in the company on all topics involving marketing data, analysis, and strategy
- Exercise flexibility in handling multiple marketing projects concurrently through all phases of the development lifecycle in this fast-paced FinTech/start-up environment
- Define and continually challenge KPIs and metrics that are critical to optimizing marketing efforts
- Work closely with the Data Engineering and Business Intelligence team to ensure data required for marketing analysis is accurate, timely, and complete
- Instill and maintain a strong corporate culture, focusing on positive intent, authenticity, and clarity
What We Look For
- Proven track record in attacking marketing, product, or business challenges, conducting data-driven analyses, and delivering actionable insights that lead to measurable results
- Bachelor’s or Master’s degree in math, economics, engineering, business, finance, or other analytical field.
- 7 – 12+ years professional experience in marketing, product, or business analytics
- 3 – 5+ years of experience managing a team and developing talent
- Best-in-class data and analytics skills
- Significant experience with data-related best practices and methodologies; experience with relational data models, SQL, data warehouse, and reporting techniques.
- Previous experience with the BI tool Looker is a significant plus
- Focused attention to detail and accuracy
- Self-starter able hit the ground running and thrive in a fast-paced FinTech/start-up environment
- Strong interpersonal skills with excellent communication skills, both written and verbal.
- Commitment to ensuring Beyond Finance integrity, mission, and vision
Why join us?
We are looking for great people to join a fast-paced, growing, and innovative business. We offer:
- Considerable employer contributions for health, dental and vision programs
- Generous PTO policy
- 401(K) match
- Merit advancement opportunities
- Career development & training
More importantly, our team spirit and culture are what really sets us apart as a company. We’re a world-class Financial Technology company that loves what we do…and we have fun doing it!
Under the California Consumer Privacy Act (“CCPA”), Beyond Finance is informing California residents who are our job applicants, contractors or prospective employees (together “job applicants”) about the categories of personal information we collect about you and the purposes for which we will use this information. This notice and our Privacy Policy contain important information relating to the CCPA and apply only to personal information that is subject to the CCPA. Please see our website for the full CCPA statement.
*Beyond Finance is an equal opportunity Employer*