Vice President of Marketing at Nerdery

| Chicago
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Description

 

The Vice President of Marketing will be responsible for the overall marketing function of the company reporting directly to the CRO. The three primary areas of focus are:

  1. Marketing strategy, planning and research to drive growth for Nerdery in our existing clients and new clients.
  2. Demand Generation from the top of the funnel to the bottom with sales support including and execution of various marketing activities including building and managing Nerdery’s customer database, channel strategy, demand generation, lead nurturing, sales enablement, and program development.
  3. Brand management working closely with the Director of Brand, Content & Sales Support to position Nerdery clearly in the marketplace as a premier digital consultancy 

You will be instrumental in evaluating and launching competitive and innovative new offerings to support sales objectives, add value, and deepen relationships with partner companies and organizations across healthcare, business, and technology industries.

This role will leverage deep skills in segmentation, communication, and analytics to build positive influence with our target audience. This position will serve as a strategic component across our integrated marketing approach, ultimately supporting Nerdery’s marketing and growth objectives. 

 

Responsibilities/Duties (includes but not limited to)

Develop a marketing strategy & plan for inbound and outbound approaches to increase and expand these channels to drive funnel growth, progression, and conversion in the Healthcare, Industrial, Consumer Product Goods, and Government sectors/verticals. Assist in the building of a matrixed Nerdery team to do this and lead the team through the process. 

Collaborate with a cross-functional team to identify and document ICPs for Nerdery's four strategic verticals.

Lead a cross-functional team to integrate Marketing & Business Development activities into a comprehensive plan to drive top of the funnel flow and progression to achieve documentable success that drives opportunities, signings/sales, and revenue generation.

Collaborate with brand marketing to create and implement omnichannel marketing campaigns to increase awareness, generate demand, and convert prospects into qualified leads. 

Develop annual strategic planning and prioritization (B2B and B2B2C) and comprehensive plans that deliver on Nerdery objectives and bring strategies and tactics to market.

Identify and manage events opportunities that support growth within our verticals/sectors and create partnership potential with clients to promote success stories. 

Coordinate and design digital user journeys to drive consumer engagement and deepen the relationship throughout each phase of the lifecycle.

Write effective creative briefs that clearly outline objectives and expectations to internal cross-functional partners including designers, writers, channel experts, and technical teams.

Provide ongoing management of CRM campaign development, management, and optimization of organic and paid acquisition channels including, but not limited to, pre-campaign analysis, ongoing campaign management, testing for increased performance, post-campaign analytics, learning, and recommendations for future campaigns.

Oversee the optimization of the marketing technology stack and consumer database including but not limited to marketing database and marketing automation platform including segmentation, CAN-SPAM, GDPR compliance, and data capture.

Identify new opportunities for digital marketing innovation, provide quality assurance and implement best practices across all engagements

Monitor and analyze performance indicators to draw conclusions, insights, and optimizations. 

Create and deliver clear and actionable reporting.

Act as a liaison and consensus-builder between internal teams and client stakeholders to gain timely alignment and approval.

Adhere to the appropriate information security policies based on the sensitivity of company data and report any security-related issues.

Stay up to date with the changing digital marketing and business landscape 

Manage & collaborate with the Director of Marketing - Brand/Content/Sales Support while providing autonomy to allow creativity to thrive

Be a mentor to other Nerds to grow their skills in the Marketing space & Healthcare/MedTech vertical

Skills/Qualifications/Requirements

  • 10+ years of digital marketing experience, within a technology or services-based business preferred. Healthcare industry experience is a plus but not required.
  • BA or BS degree required preferably in Marketing, Communications, Business or a related field
  • Proficiency with SEO, Google Analytics, Google AdWords, and social platforms, along with basic knowledge of website design, HTML, search and social advertising, URL architecting, programmatic advertising, and email marketing
  • Experience with marketing automation, client database management and CRM integration, NetSuite and Eloqua experience preferred, as well as Customer Insights management
  • Comprehensive knowledge of digital analytic tools and the ability to interpret and act on insights that can be applied to the business
  • Outstanding project management skills with proven experience managing end-to-end projects including managing budget, timelines/milestones, multiple partners, and deliverables
  • Strong credibility and interpersonal, communication and influencing skills
  • Knowledge of marketing strategy & operations leveraging social platforms such as LinkedIn, Instagram, Twitter, and Facebook
  • Strong mentoring capabilities and capacities
  • Strong preference for Marketing leadership experience in the Healthcare and Medical Technology industries
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • HTML/CSSLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Ember.jsFrameworks
    • ExpressFrameworks
    • FlexFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • SymfonyFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • AxureDesign
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • Adobe XDDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • MiroManagement
    • DrupalCMS
    • WordpressCMS
    • CraftCMS
    • SalesforceCRM
    • gmailEmail

Location

Our company is located in the booming West Loop. We are close to the Blue Line Halsted stop, have nearby paid parking, and a bike room.

An Insider's view of Nerdery

How do you collaborate with other teams in the company?

All efforts are collaborative and the project is a partnership between Nerdery and the stakeholders. It's invigorating to see how committed everyone on my team is to the success of the project. The people here approach problems with a contagious enthusiasm every time I hop off a call, I'm pumped to tackle whatever challenge is on my plate.

Qymana

Software Engineer (PHP // Drupal)

What makes someone successful on your team?

Passion, listening, & communicating your ideas.
-Passion because we work with people who want projects & clients to succeed & push boundaries towards greatness.
-Listening because it allows us to engage & learn from others.
-Communicating your ideas because collaboration is what allows us to solve problems & add value to our projects & one another.

Joy

Senior User Experience Designer

What is your vision for the company?

My vision for Nerdery is that as we invent a future that works better for all, we are also building the capabilities of our Nerds and that we deliver exceptional client value. I want to be a company that produces results that much larger companies would envy.

Joe

Chief Technology Officer

What are Nerdery Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Short term disability coverage is paid at 100% of an employee's salary.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Nerdery provides up to 12 weeks of parental leave for the primary caretaker. We also provide 2 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Paid industry certifications

Additional Perks + Benefits

We encourage our team to celebrate their inner Nerd, come as they are and bring their own uniqueness to contribute to Nerdery culture. On top of what is listed above, Nerdery sports a hockey team, hosts a Magic: The Gathering tournament, and supplies board games and Legos among other fun activities. As part of the Chicago technology community, Nerdery hosts meetups in our large gathering space, Town Square, as well as Nerd Therapy sessions where we invite guests to hear from a panel of experts on tech-related topics, network, and more. Each Friday we reflect on the week and celebrate accomplishments at our team “Bottlecap” events.

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