Vice President, Marketing

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Who We Are

Elevate K-12 is changing the way classrooms work through live, online, real-time instruction to K-12 schools.  Our two main focuses are to give students the best quality instructors and get them ready for the world of the future and to give instructors, especially women, work opportunities, irrespective of zip codes. We are the new way to the classroom!

What We Offer 

  • Competitive Compensation Offering
  • Unlimited PTO & 12 Company Paid Holidays 
  • Strong High-Performance Based Culture with High Growth Potential
  • Team Focused Culture – Team Events, Outings, Happy Hours & Recognition
  •  Full Benefits – Medical, Dental & Vision / 401k Plan
  • Our Team of Elevaters are: Problem Solvers, Passionate, Motivated, Thirsty for Knowledge & Mission Driven

What You Will Be Doing – Vice President, Marketing

Want to bring your analytical growth marketing skill sets to reform and transform our K-12 students and schools? This is the role for you.  As the Senior Director of Marketing for Elevate K-12, you will have the opportunity to lead and grow the Elevate K-12 brand and marketing function. Your efforts will make Elevate K-12 reach more schools and districts across the nation to ensure that no K-12 class is run without a high quality teacher. Your key responsibilities will range from developing and executing the Elevate K-12 marketing growth strategy, to building the category of live stream instruction and the Elevate K-12 brand, acquiring new school districts nationally and expanding our digital and events strategies. We are growing at 100%+ YoY and our expansion and speed of work is rapid with data driven decision making. This role will report to the Chief Executive Officer and the Chief Sales Officer.

We have an incredible mission, team and brand at Elevate K-12, and we’re getting better every day. We have achieved an extraordinary product/market fit and have entered an exponential growth stage of the company. If all of this sounds exciting to you – We want to hear from you!

  • Build awareness of the live stream instruction category and the Elevate K-12 brand
  • Create and lead the execution of the marketing roadmap and oversee the development and deployment of digital content with a focus on leads acquisition and improved sales conversions
  • Lead the path for the current and evolved market segmentation and target buyer profile
  • Own content creation strategy and development across all digital and non-digital platforms
  • Develop and oversee the creation of state specific sales marketing digital and non-digital assets and materials to drive the new business acquisition and growth in current district partnerships
  • Lead the framework development for the evolving competitive landscape 
  • Lead a team for the generation of inbound leads that turn into sales. This includes ideation, tactical execution, and optimization of campaigns targeted at our unique stakeholder groups
  • Lead efforts across business functions - product, marketing, sales - to create and implement full-funnel demand generation campaigns
  • Collaborate with our PR agency to own the PR and communications strategy
  • Develop an state and national level event marketing strategy including a conference strategy and implement pre- and post-event outreach process to support sales and client engagement teams with a focus on brand awareness and lead acquisition
  • Build and execute a marketing reporting structure 


Who You Are – Vice President, Marketing 

  • You use both the left and right sides of your brain. You’re a creative and a data-driven marketer
  • 10+ years of marketing experience
  • You have strong analytical skills, incredible attention to detail, and an ability to translate data into actionable recommendations
  • You tell stories through data, with experience incorporating data to help tell the Elevate K-12 success story
  • You have extensive experience in account-based marketing strategy and platforms
  • You’re a player and a coach. You figure out ways to get to “yes.” You are positive-minded, team-oriented, diligent, relentless, organized, timely and detailed-driven
  • You take full ownership of projects and deliver with excellence without close supervision. You’re not afraid to roll up your sleeves and do whatever it takes to get the job done
  • You advocate for your own ideas (and those of your team) to improve Elevate K-12’s market presence and thrive in a rapidly changing, fast-paced, startup environment
  • Exceptional presentation and communication skills

Why Join Our Story

Elevate K-12 is tasked with an important mission: change the way K-12 classrooms and teaching work. Our organization is a radically open-minded company that is scaling fast. We are a team focused on high performance, dynamism and embodying a collaborative culture at all levels. Our teammates are able to have open, honest discussions that drive us toward our mission. Elevate K-12 is in a stage of hyper growth that will continue to open up new challenges and opportunities for our team. 

We are an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, color, religion, gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, national origin, ancestry, age, military or veteran status, physical or mental disability, medical condition, pregnancy, marital status, genetic information, or any other characteristic protected by applicable law.  If you need assistance or an accommodation during the application process because of a disability, it is available upon request. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management

Location

We are located in downtown Chicago's Loop district, close to numerous CTA and Metra train stations and bus routes

An Insider's view of Elevate K-12

Picture of Phil

What’s the vibe like in the office?

Success in the Partnership Associate function is fostered through teamwork and collaboration. People who excel on our team understand the importance of working together, leveraging each other's strengths, and actively participating in a supportive environment. We believe in continuous improvement and successful team members embody a growth mindset.
Picture of Phil

Phil

Senior Partnership Manager

What does your typical day look like?

No two days are ever the same - that’s why I came to Elevate. There is so much that goes into the administration of things like HR Technology, benefits, compliance, and payroll. Each day quite honestly is pushing the boundaries of my creativity and knowledge. Part of my joy in working at a start-up is no task is too small for me and my team.

Tif

Director of People
Picture of Alex

How does the company support your career growth?

Elevate K12 has allowed me to shift my career from the public sector to the private sector with patience and support. I was in education for 16 years but was able to expand my sales career from SDR to AE in a single year. The company is filled with supportive leaders and team members who are willing to help you grow daily.
Picture of Alex

Alex

Partnerships Manager
Picture of Cindy

How do your team's ideas influence the company's direction?

Our team of customer success managers are the eyes and ears in our schools. The insights they gain from customers while testing new ideas is key in driving improvements to technology and changes in processes which ultimately influence the direction we go as a business.
Picture of Cindy

Cindy

SVP of Operations

What’s the vibe like in the office?

The Regional Operations team is a fast-paced, high energy, collaborative work environment. Our team has amazingly talented people and decisions have to be made quickly. We work with various schools and students across the US, we wear multiple hats and are always in constant communication with each other to ensure every program is successful.

Ashley

Regional Operations Director

What are Elevate K-12 Perks + Benefits

Elevate K-12 Benefits Overview

Elevate K-12 provides competitive benefits plans for employees!

Culture
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Diversity
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Lunch and learns
Promote from within
Personal development training

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