Who We Are 

For 20 years, SPINS' mission has been to increase the presence and accessibility of natural and organic products to encourage healthier and more vibrant living. By leveraging SPINS’ industry-leading proprietary data and analytics, our technology enables deeper, more engaged relationships between Retailers, Brands and Consumers through our platform, web, and mobile products.

The Opportunity

The Vice President of Marketing will direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has extensive experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and demand generation. This individual has a passion for combining strategic thinking and leveraging technology (preferably Pardot and Salesforce) to deliver a focused customer acquisition plan. This person will work closely with our sales teams to build measurable key performance indicators designed to support revenue objectives. Success will be measured by qualified lead volume, cost per qualified lead, customer acquisition costs by channel and ultimately sales growth.

The VP of Marketing will report directly to the Chief Sales Officer. As a member of the CSO’s leadership team, you will play a significant role shaping the company’s strategic planning. Ultimately, you should be able to ensure that the Marketing department’s activities align to this plan and contribute to our company’s long-term success.

Responsibilities:

• Develop, communicate and manage a comprehensive marketing calendar that coordinates all lead development actions across the company
• Monitor all marketing campaigns and identify when and how to improve them when necessary
• Develop and implement a cohesive marketing plan to increase brand awareness
• Actively prioritize marketing projects and allocate resources accordingly to deliver results that support the company’s strong growth trajectory
• Support the process of identifying strategic trade shows and use best practices to execute these and other more vertical lead development initiatives. Travel to trade shows and other events.
• Prepare regular reports and presentations on marketing metrics for the executive team
• Conduct market analysis to identify challenges and opportunities for growth and track competitors’ activities
• Partner with the Communications team to ensure all messaging positively impacts the Marketing team’s lead generation strategies.

What you bring:

• Minimum of 8 years’ experience with demonstrated results in demand generation and B2B marketing roles, with at least 3 years in a leadership position
• Ability to work across the spectrum of marketing activities, from strategic development to tactical execution, consistent with a high-growth company environment
• Deep expertise in building and executing demand generation campaigns focused on driving marketing and revenue funnel metrics
• Exceptional analytical skills with the ability to measure performance, evaluate results, and implement necessary adjustments
• Deep Marketing Automation expertise (Pardot specifically), campaign creation, reporting, analytics and integration between systems.
• Strong ability to write, analyze, and appropriately adjust the various components (subject, content and call to action) of all marketing vehicles.
• Ability to communicate across organizations to sales, product management, and professional services
• Excellent organizational skills with the ability to run multiple projects, manage diverse teams and meet deadlines.

How We Work

At the core of our work lies a passion to create a culture of sustainable health & wellness within the marketplace. That also means working within an environment that promotes these same principals. Just as important as what we work on is the way we work and SPINS' Values provide a clear framework for all our team members:

• Direct– We communicate with clarity, honesty and respect in all situations and embrace opportunities to provide solution-oriented feedback.
• Determined– We are committed to overcoming all obstacles to achieve results. We adapt to change, seek opportunities to learn and rapidly translate that learning into action.
• Passionate– We go above and beyond to help our partners achieve their goals. We challenge assumptions and are comfortable forging new paths.
• Collaborative– We leave our egos at the door, believing that working together we will produce an outcome that’s greater than each individual contribution.

 If we haven’t convinced you to join us yet, this just might! Sure we have a great benefit program but SPINS also offers its team members:

• Company subsidized commuter transit program
• Gym, bike storage and showers onsite
• Fresh and healthy snacks daily
• Vibrancy 360 Wellness Program: Free yoga and fitness classes, onsite massage, volunteer opportunities, client product demos, outings, and more.