Basis Technologies
Chicago, IL

VP, Marketing Communications at Basis Technologies (Chicago, IL)

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Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands. 

Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place. 

We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work. 

Basis Technologies is headquartered in Chicago, with beautiful offices also in Toronto, Dallas, Denver, and New York to name a few. Our employees have the flexibility to work in one of our office locations, completely remote, or a hybrid of the two. Please note, we are hiring on a remote working basis only in the U.S. and Canada.


This team of highly motivated and innovative thinkers develops positioning, content, and programming for Basis Technologies' brand, services, and adtech product, Basis. Powered by cross-functional collaboration across the larger Marketing team and the company, members of the Brand Marketing go above and beyond by further establishing Basis as a leader in the advertising industry and uniquely positioned as a technology innovator.


You will skillfully plan and strategize our communications to positively impact our business, influencing perspective, pitching media coverage, managing our reputation, and future positioning our offerings. Every day you will write and gather content for internal and external purposes, with strategic messaging for unique audiences and drive action. Reporting to the SVP, Brand Marketing you will lead the company’s external communications strategy. You will be creator extraordinaire who is a seller and solutionist, a storyteller, a leader of people and thoughts, a project manager, and a trend watcher – or even better, a trendsetter! You will contribute by:

  • Identifying new and enticing ways to favorably position the company’s leadership, products, services, and capabilities through owned and earned media channels
  • Stewarding the brand voice to ensure Basis' personality is defined and differentiated
  • Brainstorming, creating, and transforming ideas into stories for all types of marketing materials including bylines, keynotes, POVs, whitepapers, blog posts, emails, landing pages, sales collateral, presentation decks, digital advertising, newsletters, videos, social media and event materials
  • Managing and leading both the Content Marketing and Public Relations teams
  • Collaborating closely across the Marketing team as well as Product, Sales, Executive Leadership and other internal subject matter experts to tell the brand story to our customer segments
  • Regularly developing and fostering relationships with media, industry analysts, and partners
  • Identifying and leading internal and external custom research initiatives
  • Developing and executing a quarterly and yearly content strategy that aligns with industry trends, product releases, and our own positioning
  • Managing a communications calendar to ensure the team consistently meets dates and deliverables on a daily/weekly basis
  • Researching and writing on a wide range of topics in the digital advertising industry
  • Hunting for trends, separating gold from pyrite, developing, and amplifying a unique Basis Technologies perspective across media channels


  • 12-15 years of advertising and marketing experience
  • VP level responsibilities at an advertising agency, public relations agency, or ad tech company with an emphasis on corporate communications, public relations, analyst relations, and/or content marketing
  • Excellent communication and presentation skills in client-facing formats, as well as fully developed business writing skills
  • Experience marketing to marketers, as well as agencies
  • Established media relations
  • Significant management experience
  • Excellent communication and presentation skills in client-facing formats, as well as fully developed business writing skills
  • Detail-oriented with strong analytical skills
  • Proven success in change management
  • Ability to operate and succeed as both an individual and as a team
  • Ability to manage and prioritize multiple tasks and responsibilities
  • Portfolio of writing samples showing a range of work
  • Willingness to travel (est. 10%)


  • Familiarity with Basis Technologies' website, blog, & social channel writing style
  • Cross-departmental management
  • Hidden talent and/or unique passion
  • Winning record with Rock Paper Scissors
  • Bachelor’s degree +


Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements.


We take care of our people and believe that our success depends on the growth and well-being of each one of our team members.

We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a flexible work environment and time off policy, and more. 

We are proud to be an equal opportunity employer are committed to building teams that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age. Our employee-led communities enrich our culture of uniqueness, inclusivity, and empowerment. 

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Where we are

The Chicago Loop is a great place to work, located in a central area of Chicago accessible to major public transportation, dining and shopping.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • ZookeeperFrameworks
    • HAProxyFrameworks
    • TomcatFrameworks
    • JettyFrameworks
    • KubernetesFrameworks
    • AerospikeDatabases
    • KafkaDatabases
    • ImpalaDatabases
    • ElasticsearchDatabases
    • MixpanelAnalytics
    • PixelmatorDesign
    • SketchDesign
    • Aha!Management
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • Salesforce PardotCRM
    • Oracle EloquaLead Gen

What are Basis Technologies Perks + Benefits

Basis Technologies Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s about making sure our employees feel happy, healthy, and fulfilled when they come to work.

Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with Nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

An Insider's view of Basis Technologies

How would you describe the company’s work-life balance?

Instead of balancing work and life, it’s about blending the two. As a parent, I may need to leave for part of the day or before 5. Everyone here understands and I don’t feel guilty. Even if I’m not sitting at my desk from 9-5, my work and my team's work will still be done on time. Basis is giving me the opportunity to live the best life I can.


Senior Director, Financial Planning

What projects are you most excited about?

I'm excited about evolving our data integrations because it is through integrations that we can automate workflows for all major channels and enable machine learning to solve complex problems at scale! I love discovering what we can accomplish through the power of data, automation, and artificial intelligence. This is the present and the future.


Director, Product Management

How has your career grown since starting at the company?

I began my career at Basis Technologies in 2017 as an intern on the Research & Insights team. Since then, I have grown to become the Director of Research. I credit much of my success to the opportunities my manager has presented to me. She is an amazing mentor who challenges me and constantly encourages growth, which makes me thrive at Basis.


Director, Research & Insights

How do you empower your team to be more creative?

One of the reasons the team is enabled to be more creative is that I don’t assume I know all the answers. I love an environment where team members come to a discussion to bounce ideas around and the magic as a path forward is co-created.


EVP, Operations

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