Serionix is on mission to empower our customers to create clean, safe, and welcoming spaces with our NASA-award winning Colorfil air filter technology. Originally designed for spacesuits, Colorfil is now available as a direct-to-consumer product for eliminating odors and chemicals from their homes.

As Head of Marketing at a fast-growing startup, you will be Serionix's marketing leader, responsible for defining and implementing our marketing and growth programs. You will work with our CEO and COO to take full ownership of our online presence, brand, and customer acquisition strategy and implementation. You will also hire and develop a stellar team, internally and externally, to help you execute your strategy.

Responsibilities

• Drive growth in an analytically-oriented organization as well as build brands that consumers love and trust.
• Direct all aspects of consumer marketing, including brand strategy and development, creative, offline/digital advertising and organic growth and retention, PR, social media, budgeting and forecasting.
• Conduct customer research and apply your insights to these and other initiatives.
• Refine customer journey and decrease funnel friction. You’ll constantly find ways to make it easier for our customers to do business with us, and provide us with actionable insights that allow us to better support our customers and drive conversion and retention.
• Use your strong technical foundation to train and grow others: You’ll lead and develop a high-performing team to execute front-end web development, Google Analytics+Ads, Facebook Ads, and Marketing Automation. You will be on the lookout for opportunities to automate and scale our marketing infrastructure with the newest developments, leveraging technology to enhance marketing efficiency without compromising customer intimacy.
• Drive the evolution of our brand, bringing Colorfil to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public, and oversee outbound customer-facing communications across our website, blog, and social channels.

Qualifications Competencies

• Customer-centric. Embrace the mission to empower our customers to create clean, safe, and welcoming living spaces.
• Passion for innovation. Don’t settle for the status quo. Be the bridge between customer intimacy and innovation.
• Empathy. Listen to customer's voice. Embrace criticism and feedback. Always treats people with respect.
• Honesty. High personal integrity, uncompromising ethics.
• Data-driven. Able to process qualitative or quantitative data into actionable insights. A/B tester. Results-oriented.
• Disciplined. Capable of allocating resources to scale growth with efficient customer acquisition.
• Hustle and hands-on. Move quickly and forcefully without being abrasive. Willing and able to “roll up your sleeves” and dive into the details.
• Team building. Able to hire, develop, and retain a high-performing team.