VP Marketing
About CCC
CCC Intelligent Solutions is a leading technology company helping to improve the insurance claims process for millions of people. Our award-winning SaaS platform connects more than 30,000 businesses, including insurance carriers, repair facilities, automakers, part suppliers, lenders, and others to streamline the process from start to finish.
Our advanced capabilities in AI, IoT, telematics, blockchain, data, and analytics drive continual innovation across our platform, as we work to advance the multi-trillion-dollar P&C insurance economy's digital transformation.
At CCC, our mission is to keep people's lives moving forward when it matters most. Diversity of experience and perspective is key to our pursuit so we can deliver a future of possibilities for our customers.
Job Description Summary
Position Profile CCC Intelligent Solutions Inc. is seeking a marketing leader to further build CCC's reputation as a technology leader in the industry we serve, within the technology sector, and to key stakeholders including employees, future employees and investors. The role will develop and champion the company's marketing strategy collaborating with the markets/client teams, product, strategy and technology and to shape and build a scalable department and strategic plan. Responsibilities will include: marketing communications, creative/brand, events, digital, marketing strategy, and technology analyst relations.
Job Duties
- Develop and execute our marketing strategy including deep understanding of business customer needs, barriers and levers.
- Build and maintain the CCC brand to build our brand and amplify our story with key stakeholders including clients, employees, prospects and investors
- Oversee marketing communications including branding, public relations, white papers, trade shows, webinars, analyst and market research management, website design and content to expand our narrative
- Support product launches including key messages, launch/activation strategies, digital activation, creative and analytics in support of go to market activities
- Partner with Markets Team to develop and manage channel and partner strategies and programs
- Evolve digital marketing engagement to drive revenue and support product activation/sales
- Build and maintain client engagement programs, underscoring our core values of customer-focus and innovation.
- Develop and cultivate client-centric team of marketing leaders and discipline experts
- Develop and manage the Company's marketing budget
- A combination of visionary, strategic and pragmatic skills, encompassing both strong strategic marketing abilities and hands-on tactical involvement
Primary marketing focal points:
- Corporate marketing and Branding
- Partner and Channel Marketing
- Product Marketing
- Digital Marketing
- Events
- Public Relations
- Technology Analyst Relations
Qualifications
- Minimum 20+ years of total experience in Marketing either from Agency, Consulting or Corporate
- Minimum 3 years of experience in leading a Marketing at a corporation
- Excellent verbal and written communication skills.
- Strong Collaboration skills
- Experience marketing Software as a Service / Technology preferred
- Experience marketing for a public company