The Vice President of Marketing will bring vision, strategy and leadership to all Roti customer experiences. You will create a strategy that promotes the Roti brand through growth in brand awareness, advocacy, and loyalty to expand awareness and appeal. Work cross-functionally with our Technology, Culinary, Operational and Catering and Sales teams to engage the customer and our internal RoTeam members to create a dynamic experience that ultimately, drives traffic and increase revenues to be the Leading Mediterranean Restaurant Brand.

Key things that will make this person successful:

• As a member of  the senior leadership team drives energy, excitement and motivates the team
• Someone that can be strategic and still execute
• Be able to manage a ton of exciting work with a small team and a focused budget
• Be scrappy, have a make it happen attitude
• Always think of the restaurants and how we make it better for our customers and the operators 
• Challenges the status quo

Essential Responsibilities

• Lead the strategic direction and build out of the Roti brand voice
  • Develop the story around what defines and sets us apart from our competitors and positions us as the go to place for food you crave,
  • Define the Roti customer and activate our brand position to drive growth and profit in our restaurants 
  • Work cross functionally to create an incredible experience to our dine-in, catering and digital experience 
  • Drive brand awareness in our new and mature markets to increase our customer base and knowledge 
  • As a member of the senior leadership team, drive internal engagement around the brand and focus for what needs to i
  • Enablement of world-class integrated campaigns that are: 1) highly localized (e.g. for geo), 2) highly personalized (e.g. segmentation, nurture), 3) friction less (e.g. conversions, hand-offs) and 4) easy to evaluate (e.g. through clean data, metrics and reporting)

• Set and define a modern, data-driven activation strategy that supports key business objectives and drives an omni-channel brand engagement and sales
  • Develop data-driven and behavior-based prospect and consumer segmentation strategy that supports personalized and highly impactful communications and encompass customer acquisition, engagement, and re-targeting strategies
  • Leverage data and analytics from multiple sources to inform marketing communications activities and investment strategies to drive conversion and accelerate sales results
  • Integrate behavior-based analytics, insights and processes into all key areas of the organization (Culinary, Operations, Finance) 

• Drive omni-channel consumer journey planning and experience design to ease customer friction points and leverage potential moments-of-truth that drive loyalty
• Direct Local Restaurant Marketing Manager, Operations and Catering teams on execution of local Community Partnership strategy that drives community engagement, positive brand awareness and trial
• Designs and implements Roti initiatives on an annual basis, including marketing calendar, menu initiatives, strategic partnerships, promotional opportunities and customer research feedback
• Oversees and develops a lean Marketing Team of 3 people 
• Is an excellent all-around representative of the Roti brand

 Qualifications/Skills:

• Fully embraces and embodies The Roti Way and brings it to life within the Marketing Team
• Ability to work effectively in a small team and think strategically and execute
• Excellent project management, collaboration and planning skills
• Ability to lead multiple projects simultaneously in a fast paced, rapidly growing environment including management of timelines, budgets, priority setting and resource plans (utilizing internal and external personnel)
• Focused on delivering a positive, consistent experience to all RoTeam members
• Detail oriented and consistently striving for organization and process flow
• Positive motivational leader, always leading by example
• Creative thinker who brings new approaches to challenges
• Responsive to the needs of the company, and flexible when projects and priorities change
• Must enjoy and be able to succeed in a fast-paced environment
• Excellent written and verbal communication skills and can effectively interface with all levels of management, including executive leadership team and restaurant operations.
• Commitment to driving excellence and high standards in all areas of their work
• Strong time management skills

Education and/or Experience:

• 10+ years marketing experience preferably in an innovative, multi-unit retail, restaurant or hospitality organization
• Bachelor’s degree in Sales, Marketing or Business Administration
• Master’s degree in Sales, Marketing or Business Administration is a plus
• Demonstrated experience leading and developing a team of marketing professionals

TITLE:  VICE PRESIDENT OF MARKETING

REPORTS TO:  Chief Executive Officer

FLSA STATUS: Exempt

Roti Modern Mediterranean is an Equal Opportunity Employer and participates in E Verify