Job Description The Media center of excellence team is looking for a Vice President of Search Engine Optimization (SEO) who can support JPMC LOBs (Line of Business) organic search programs in delivering positive business results. This candidate should be confident in presenting to senior stakeholders at the LOBs, such as Credit Cards and Auto, and be able to clearly communicate performance and optimization recommendations. An ideal candidate would be a self-starter, with a passion for digital marketing who is ready and willing to roll up their sleeves to get the work done.
Key Responsibilities:

• Lead the relationship with external agencies, partners, and platforms to plan out projects and execute against, while implementing recommendations with internal teams
• Develop, execute, and present LOB SEO strategies to senior leadership to identify areas of opportunity to drive the organic search program forward
• Expand JPMC's organic footprint into previously untapped search space for both high volume core business terms and long tail keywords
• Manage publication of search optimized content, identify new content opportunities, and measure content performance
• Produce quantitative reporting and qualitative insights for senior stakeholders
• Partner with internal teams to implement initiatives around content, technical and authority
• Take ownership of tentpole projects such as a site redesign. Provide strategy, deliverables and analysis such as, search behavior analysis and migration mapping
• Evaluate and improve current SEO processes and opportunities and manage project workflows across multiple LOBs
• Create POVs, best-practices and assist in developing key process documentation
• Oversee internal content competition to prevent potential keyword cannibalization
• Stay current with industry trends and best-practices to best position JPMC to benefit from a constantly changing organic landscape

Experience Required:

• 7+ years of relevant SEO experience (agency experience preferred)
• Bachelor's degree
• Technical SEO expertise as it relates to content rendering and serving
• Deep understanding of content management
• Experience with performance analysis, especially within Adobe Analytics
• Strong analytical and quantitative skills
• Excellent interpersonal skills, and eagerness to work as member of a team
• Experience with SEO software (BrightEdge, Botify, Conductor, etc.)
• Experience in web publication and CMS, especially within Contently
• Knowledge across JS, CSS, HTML, and familiarity with Adobe Experience Manager (AEM) a bonus

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. These requirements may include sharing information in the firm's vaccine record tool, vaccination or regular testing, mask wearing, social distancing and daily health checks. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.