Director, Digital Strategy and Prioritization
Company Description
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s, but to build a better McDonald’s.
We are moving fast and are adding to our best-in-class team. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world. We are customer obsessed, committed to being leaders, and believe we are better when we work together. Over the last couple years, we’ve launched home delivery, modernized our restaurant experience through digital enhancements and have so much more to come.
We are dedicated to using our scale for good: good for people, our industry and the planet. From ambitious recycling initiatives and balanced sourcing efforts to our partnership with Ronald McDonald House Charities, we are constantly improving. We see every single day as a chance to have a genuine impact on our customers, our people and our partners.
Our new, state-of-the-art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It's set up to be a global hub that cultivates innovation. Take a class at Hamburger University, sample future menu items in our Test Kitchen, and utilize the latest technology to communicate with your team around the globe! Our office helps us connect with each other like never before. Participate in monthly organized events, enjoy massive outdoor spaces, an 8000 square foot gym, and an onsite McDonald's serving international favorites.
Job Description
McDonald’s has long been an industry leader, innovating to deliver improvements in the experience for our customers. In recent years, digital platforms have become an increasingly critical part of delivering great customer experience. We have invested to build assets and capabilities that will take advantage of this growing consumer interest in digital, including upgrades to the mobile app, as well as installation of self-order kiosks, and digital menu boards.
In order to accelerate the pace of innovation around digital platforms, we have built a Digital Customer Engagement (“DCE”) team, reporting directly to the CEO, to work cross-functionally to drive digital initiatives into our restaurants. The mission of this team will be to define McDonald’s digital strategy; design scalable, global solutions; and serve as a core team of authorities and resources to McDonald’s markets.
Our seeking a Director, Digital Strategy and Prioritization to evolve and own the company’s overall strategy for digital customer engagement. In this role, you will work with DCE team leadership to articulate a digital vision for the company, prioritize digital initiatives into an overall roadmap, and lead strategic reviews for potential new initiatives.
Responsibilities:
- Own the strategic vision for Digital Customer Engagement, working with DCE team leadership
- Build materials to articulate a strategic vision to internal and external partners
- Build and evolve the 3-year roadmap for DCE in collaboration with global cross-functional teams and markets
- Lead strategic projects related to potential new digital initiatives to help determine direction and prioritization
- Collaborate with and engage key partners across digital teams (both inside and outside of DCE org) to manage strategic priorities
- Build materials to support key forums for internal and external partners
- Support DCE leadership on special projects, as needed
Qualifications
Key Proficiencies include:
- Strategist and leader with strong intuition / first principles thinking around business performance, business drivers, and overall competitive landscape
- Experience managing complex and ambiguous projects
- An understanding of consumer-facing businesses, with emphasis on businesses with a digital component
- Outstanding written and verbal skills, with comfort presenting to and disagreeing with senior leaders
- Strong project leadership and the ability to prioritize across teams and functions
Requirements:
- Do you have a Bachelor’s degree or higher?
- MBA or advanced degree in a related field preferred
- 5+ years of experience in management consulting or equivalent experience, with a preference for 2-3 years post-MBA experience at a top-tier strategy consulting firm
- Experience in managing analytics projects from inception to delivery, including developing structured solutions
Additional Information
McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact [email protected]
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.