PURPOSE:
The role is responsible for building a digital experience to help Pampered Chef connect its independent consultant base to its consumers in an authentic manner that will ultimately drive customer acquisition, retention and monetization. This leader will bring critical and creative thinking to advance Pampered Chef’s multi-million-dollar direct selling capabilities to next level leveraging a digital eco-system.

RESPONSIBILITIES:
• Build a distinctive, authentic and experiential digital solution for our consultants and consumers
• Develop comprehensive digital experience strategy to drive customer retention, acquisition and monetization
• Contribute analytical rigor, with managing CAC, pricing scenarios, A/B testing, etc
• Provide leadership to the team, building capabilities and supporting them in their development while nurturing a collaborative and dynamic culture
• Partner with key stakeholders across the organization including Sales, Marketing, Legal, Engineering, and Product
• Is a consumer champion identifying “pain points” and innovating digital solutions
• Builds and owns the innovation testing protocols and constructs to utilize in concept testing to ultimately enable scale up
• Defines success criteria (key KPI’s) at each stage of testing – monitors, manages and determines pivot points for go-no-go decisions
• Creates a framework to analyze and synthesize trends and directs trend research to identify opportunities and threats
• Defines research needs and directs user research (consultant and consumer) to inform and inspire strategic decisions and design solutions
• Manages budget and develops and monitors ROI for spend
• Analyze and synthesize data from disparate sources to inform and support business recommendations and assess performance
• Builds business case for new ideas
• Identifies potential partnership opportunities and helps develop programs to enable and monitor tests with external parties
• Develop, test, and iterate on new experiences, services, and ideas using a variety of tools including user-focused design, lean start-up techniques
• Accountable for timely execution of the project plans and work with cross-functional teams to run tests
• Accountable for building the recommendation on ‘how to scale’ successful tests and work cross functionally to operationalize scale-up plan
• Accountable for working actively with the tech team to define, build, test and scale-up MVP
• Help build Pampered Chef’s innovation culture

COMPETENCIES:
• Customer Champion – A relentless focus on customer pain points and focus on solving them
• Digital Expertise – Has experience in building digital products. Ability to translate a vision and build a plan to work cross-functionally with a team to execute and drive strategies that result in CLTV growth, customer acquisition and new ways to monetize
• Strong communicator - Good executive presence with sound judgement, ability to focus on the critical few, and effective decision-making skills; High emotional intelligence, excellent interpersonal and communication skills and the ability to build trust and followership with internal and external stakeholders
• Grounded in the Mission: Will have a deep connection and passion for Pampered Chefs mission, purpose and business model. This connection and belief will drive teams to deliver and continuously improve products and customer experiences
• Strategic Orientation: In addition to scaling and developing a world-class Digital solution, you will understand that the company’s existing tech infrastructure and current go-to-market strategy to better serve our customers and consultants. Will authentically reflect the brand promise and innovate in ways that mirror Pampered Chef’s broader innovations and business strategies
• Collaboration and Influencing: Will have the gravitas, willingness, and ability to work effectively at all levels of the organization. Will facilitate connection and collaboration across the business. Will contribute skill and experience with generosity, willing to work with anyone to drive real business impact
• Results Orientation: Able to deliver on business commitments while installing the right amount of process to enable steady performance without causing backlash. Able to deliver with quality, upholding brand excellence, despite high growth and unexpected twists and turns
• Player-Coach: Has the energy, sincerity and drive to build a diverse and high performing team. Will be a true “player-coach” willing to work directly with leaders and teams across the organization to deliver on Pampered Chef’s mission
• Agile & lean - Ability to work under tight deadlines and provide quick turnaround; Ability to adapt and deal with change and pivot quickly when needed

MEASURES OF SUCCESS:
• Testing - Identification and in-market testing of new concepts in a timely manner
• Customer/consultant - acquisition/retention
• Incremental revenue

EDUCATION & EXPERIENCE:
• 10+ years of experience in Digital / Innovation / UX Strategy; including consumer goods, digital marketing, web marketing, and demand generation.
• Experience building and testing concepts leveraging lean/agile methodologies
• MBA / Design thinking / Digital (Or related) Certification preferred
• Digital product management experience, start-up experience, innovation and/or UX experience a plus
• Demonstrated examples of building strategies and getting leadership buy-in preferred
• Demonstrated examples of testing and executing concepts from ideation to scale-up preferred
• Knowledgeable about technology, web development, enough so you can articulate topics like features and technologies to a non-technical audience
• Has strong written and oral communication skills; excellent presentation skills
• Is fanatical about providing excellent customer service and value to the customer