Director of Omni-Channel Operations
The Role
This position will be responsible for facilitating the creation of a seamless customer experience across various sales channels by developing and implementing Omni-Channel strategic initiatives that stimulate brick and mortar store traffic and sales and profitably increase. The ideal candidate will have at least 5+ years of experience managing Omni-Channel and eCommerce functions in a retail environment. A BA/BS in Marketing, Communications, Merchandising or related field and proven experience improving in-store and online customer experience.
Responsibilities
- Stimulate the sale of merchandise through eCommerce transactions, both ship to home and buy online pick up in store.
- Create national delivery system
- Create a seamless customer experience in-store and online through enhancements to the company's website and the electronic catalog, development of enriched content, improved sales processes, expanded shipping and payment tender options and increased inventory visibility across the supply chain.
- Manage the execution of the company's approved Omni-Channel strategic plan and assist with the plan's ongoing reviews and updates.
- Lead the design, implementation, management and analysis of programs that support Omni-Channel strategic initiatives.
- Collaborate directly with Marketing, Merchandise, Pricing, Customer Service, IT and other cross-functional partners to achieve strategic objectives, test and implement program enhancements and maximize sales.
- Lead and develop the Omni-Channel team.
- Direct and conduct regular competitive reviews to identify industry best practices and recommend action items.
- Maintain an authoritative knowledge of Omni-Channel success factors, trends and best practices.
- Contribute in the development of future Omni-Channel strategies and plans.
- Actively participate and contribute in Omni-Channel Advisory Committee meetings.
- Forecast costs and return on investment of programs and make recommendations based on quantitative analysis.
- Direct and conduct regular competitive reviews to identify industry best practices and recommend action items.
- Identify, evaluate and work with 3rd party suppliers as needed.
- Prioritize and manage projects to timelines, budget and resources
Qualifications
- Minimum of 5years of experience managing Omni-Channel and eCommerce functions in a retail environment.
- BA/BS in Marketing, Communications, Merchandising or related field. Masters Preferred.
- Strong understanding of the digital landscape (online merchandising, digital marketing, order fulfillment/shipping) and how to translate that into increasing business.
- Knowledge of eCommerce technology and Google Analytics.
- Demonstrated ability to improve the customer experience in-store and online.
- Experience developing and executing integrated, cross departmental programs.
- Proficient in process improvement.
- Ability to analyze data to manage ROI for positive results.
- Experience leading cross functional teams.
- Ability to manage vendor relationships.
- Exceptional communication, analytical and project management skills.
Additional Requirements
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry
Our Mission: To promote well-being through the power of cannabis.
We're humble—We prefer quiet confidence and don't shout about our success.
We're hardworking—We put our heads down and get the job done.
We're grateful—Working in our industry is a privilege and an act of service.
We're transparent—Honest and open communication keeps us healthy as an organization.
We're collaborative—And believe good ideas can come from anywhere.
We have a growth mindset—One that's grounded in well-being.
At GTI we believe that our corporate community should be a reflection of the communities we serve. We are dedicated to fostering an inclusive culture that celebrates diversity across race, sex, age, gender identity, sexual orientation, disability, nationality, religion, experience, and thought—not only because it is right, but because it makes us better. Our mission—the right to wellness—informs our commitment to champion economic opportunities in communities disproportionately affected by the war on drugs through employment and community involvement. GTI is proud to be an equal opportunity workplace.
We can't wait to meet you.
Note: Green Thumb will be operating in accordance with the Biden Administration’s Path Out of the Pandemic. The plan requires employees of all businesses with 100 or more employees to be fully vaccinated or require weekly testing for unvaccinated employees by January 4, 2022.