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Director, Site Merchandising

| Chicago

The Director, Site Merchandising owns site merchandising, brand content and overall site experience management for the Floral Brands, FTD.com and ProFlowers. They are responsible for developing a strategy based on data, customer insights and the brand promise that results in a highly effective shopping experience that drives engagement, reduces friction and ultimately improves conversion. Site merchandising involves the representation of products on the site, from navigation to filters and facets to categorization to search results and product data. Brand content is the management of the homepage(s), landing pages and branding on the site(s) to represent brand messaging and value proposition, and leadership more broadly with marketing channels to ensure a consistent brand experience. Overall site experience means the Director, Site Merchandising will serve as the primary contact for brand stakeholders to communicate how the site functionality is developing, while at the same time representing brand interests to the technical Product team.

Purpose of Position:

You are the authority when it comes to how to best merchandise FTD online. Responsible for merchandising the various versions of the website, including the homepage, category landing pages, list pages, navigation, and internal search.

Primary Duties & Responsibilities:

  • Relentless focus on improving business results through constant optimization of the site experience.
  • Responsible for managing the site enhancement and functionality list on behalf of the business team partnering with the IT function including weekly review and prioritization, identification of significant win opportunities, and support of build and execution including frequent site functionality audits to identify optimization opportunities to enhance the customer shopping experience.
  • Responsible for site merchandising including the development of a weekly refresh calendar identifying key site campaigns to run with input from product development and partnering with marketing on content and asset development. Additionally, responsible for weekly site refreshes, digital content planning, and digital site metrics used to measure campaign success.
  • Responsible for site merchandising across all devices including managing site refreshes and developing site content for the B2C websites, partnering cross-functionally with merchants/buyers, marketing, operations, creative, IT, etc. while maintaining an Omni-channel vision.
    • Work with merchants and inventory team on a daily basis to maximize business performance.
    • Partner with marketing teams to ensure a seamless experience from external advertising through the entire site experience.
    • Actively merchandise product to ensure optimal presentation and sell through.
  • Develop and maintain site refresh calendar, content strategy, wireframes and process for turning over/receiving assets, tracking against deadlines, and implementing new content on the website.
    • Consider both seasonal and everyday occasions, speaking to customer base appropriately.
    • Incorporate promotional calendar and assortment priorities as a critical input.
    • Determine and communicate seasonal site photography priorities to marketing.
  • Continuously look at trends in site experience, and site merchandising for outside inspiration, as well as across the floral/gifting industry to benchmark against competitors and identify key opportunities and gaps
  • Develop and leverage website metrics dashboards to understand and inform all elements of site merchandising strategy. Maximize site metrics for click through, page views, product views, conversion rate, bounce rate, cart abandon rate -- responsible for the growth of all metrics to support sales growth.
  • Use customer feedback and NPS data to prioritize and address pain points in the online experience.
  • Develop in-depth knowledge and understanding of the brand's identity, consumer segments and value proposition to deliver compelling site content and experience.
  • Develop product content strategy guidelines (descriptions, titles, images) to be used by partner teams to deliver high-quality launches of new product on the website with brand voice and tone.
  • Partner with technical Product and UX teams to develop recommendations and priorities for site functionality and enhancements, providing requirements and input and partnering to validate launches.

Knowledge, Skills, and Abilities:

  • 5-years of e-commerce site merchandising management
  • At least 5+ years of experience building out complex E-commerce functionality & enhancement projects as well as managing ongoing E-commerce Sprint Cycles and development work from a business perspective partnering with IT teams.
  • Bachelor's degree, likely in marketing or business management, MBA preferred
  • Passion for e-commerce and customer experience and driving innovation
  • Leadership experience and comfortable with project management
  • Familiarity with basic E-commerce functionality including but not limited to onsite personalization, ratings and reviews, gift finders and guided
  • Recently led a full site redesign including functionality across homepage, detail page, listing page, and
  • Willingness to travel between the Chicago and San Diego offices
  • Ability to work in a fast-paced environment
  • Experience working in and/or basic understanding of a customer-facing business
  • Ability to develop key business strategies and execute on them resulting in an impact to the business.
  • Strong communication skills, the ability to represent the interests of a broad group of stakeholders
  • Proven experience leveraging quantitative data analytics within web analytics platforms to solve business problems, uncover opportunities and develop strategies
  • Capacity to work well in a team environment
  • Highly Proficient in MS Excel, Word, Outlook and web analytics platforms (preferably Adobe Analytics)
  • Exceptional data-analysis skills and ability to communicate findings effectively in a non-technical manner
  • Self-motivated, resourceful and creative mindset
  • Experience in a gifting business a plus
  • MBA a plus

Digital Team Compass and Beliefs:

  • Customer. The customer - including florists - is at the center of our ecosystem.
  • Respect. Listening is a pre-condition to successful relationships; listen, speak-up and speak-out!
  • Selflessness. The success of FTD is the ultimate goal. We will prioritize, spend and bend as one team.
  • Trust. We must be willing to admit vulnerabilities and be comfortable discussing hard topics openly and candidly. It starts with integrity - of self and within the business.
  • Positive Urgency. We will maintain a positive attitude in the midst of challenges - which require urgent and direct actions. Speed is of the essence, so efficiency and alignment of direction are key
  • Calculated risk-taking is good business. The greater the investment, the greater the required calculations.
Read Full Job Description

Technology we use

  • Engineering
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases


We also have an office in the heart of Downtown Chicago at 1. North Dearborn

An Insider's view of FTD Companies

What does your typical day look like?

Every day looks different when you’re on the social media team. Our jobs involve interacting with our brands’ communities, staying up-to-date on the latest social trends, developing content and optimizing campaigns. Since social media is always changing, there’s always something new to learn or test.

Marissa Metzler

Manager: Social Media Marketing

What unique initiatives do you have that encourage innovation?

I have had the opportunity to build a platform from the ground up. Opportunities like these are few and far between in this day and age. FTD has been like a master class in leadership for me, and it has produced a fundamental mind shift for me on what leadership means.

Dimple Rao

Senior Director of Product Management

What's the biggest problem your team is solving?

On our FOL team, we are creating a feature complete platform migration for all of our florist sites. This is a rather large task in that most of our florist sites look like they were created in the .COM era of the internet. Our new platform will provide huge UX boons. In addition to self-improvement, it may also attract new florist partners

Michael Walsh

Software Engineer

What are FTD Companies Perks + Benefits

FTD Companies Benefits Overview

FTD is dedicated to you and your family. We work hard to provide a wide range of competitive and affordable health care benefits that reflect your changing needs. Our goal is to empower you with the resources and flexibility you need to live well, be well. The benefits you elect will start the first day of the month following the date of hire.
Our benefits offerings include medical, prescription, dental and vision coverage, a company contribution to a Health Savings Account (HSA), Employee Stock Purchase Plan (ESPP), life, accident, and disability insurance, paid time off, and tuition reimbursement. We are committed to providing fair compensation to all of our employees, including performance-based compensation incentives for many of our positions.
FTD Companies, Inc. is a premier floral and gifting company. We offer very generous employee discounts on our diversified portfolio of brands such as ProFlowers, ProPlants, Shari’s Berries, etc.

Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
If you are eligible for benefits, you can enroll in an FSA regardless of whether or not you are enrolled in FTD’s medical plan.
Disability Insurance
FTD offers short and long term disability at no cost to you. The disability benefits will replace up to 67% of your weekly base income up to $2,500/week for STD and up to $10,000/month for LTD.
Dental Benefits
FTD offers two great dental plans through Aetna. A Dental HMO with co-pays where you choose your Primary Care Dentist and a Dental PPO which has benefits in and out of network.
Vision Benefits
FTD offers vision coverage through Eye Med which offers a broad network of nationwide providers to choose from to meet your vision needs. Retailers such as LensCrafters, Pearle Vision, , and JCP
Health Insurance Benefits
FTD offers three medical plans through Aetna to choose from including one EPO where you choose a Primary Care Physician and two PPO High Deductible Health Plans (HDHP)
Life Insurance
For employee coverage of 2x base salary up to $600,000. *Per IRS regulations, the cost FTD pays for coverage above a certain level is considered “imputed income,” and is included on your W-2.
Wellness Programs
We know how important wellness is to your overall success. The FTD Wellness program is here to help you identify and achieve your health and wellness goals.
Onsite Gym
Our One North Dearborn location offers an onsite state-of-the-art fitness center, cycle center and bike room.
Retirement & Stock Options Benefits
401(K) Matching
Discretionary match of 50% on the first 6% of your of pre-tax or post tax deferral. To maximize the employer match, you will need to contribute 6%. Vesting is at 25% each year
Employee Stock Purchase Plan
The Employee Stock Purchase Plan (ESPP) provides employees with an opportunity to share in our growth and to purchase shares of our common stock without payment of brokerage costs, at a 15% discount.
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Depending on the department and role, FTD offers some scheduling flexibility. We also offer summer hours so that our team members can enjoy extended weekends and fun in the sun with family and friends
Remote Work Program
Family Medical Leave
Care for yourself or a family member who is seriously ill, to care for a newborn or newly adopted child, or to attend to the affairs of a family member who is called to active duty in the military.
Vacation & Time Off Benefits
Generous PTO
FTD recognizes 9 paid holidays each calendar year and allows employees to take time off for vacation, personal responsibilities and sick time.
Paid Holidays
FTD recognizes 9 paid holidays each calendar year.
Paid Sick Days
Perks & Discounts
Casual Dress
FTD allows employees to wear casual workplace attire every day, not just Fridays!
Commuter Benefits
Take advantage of the pre-tax benefit, you may elect up to the IRS limit of $260/month for transit and $260/month for parking.
Free Daily Meals
During FTD’s peak season such as Valentine’s Day, Mother’s Day, and Christmas FTD often provides lunch to thank employees for their hard work (along with the occasional just because lunch).
Game Room
Our game room includes Ping Pong.
Some Meals Provided
We provide food during Peak Season.
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Up to $2,500 after one year of employment
Promote from within
Online course subscriptions available
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